HARNESS THE POWER OF BRANDING

At B&L Creative, branding isn’t just what we doit’s who we are. We’ve helped hundreds of businesses and organisations build and evolve their brand identities, turning ideas into powerful visual and strategic assets that stand the test of time.

After recently launching the new brand for the Liverpool Empire Theatre, we reflect on the essential role branding plays in business longevity, especially in commemorating significant anniversaries. It also serves as an opportunity to reinforce a company’s legacy and demonstrate its sustained impact. As an established brand agency, we specialise in crafting stories, defining identities, and ensuring businesses resonate with their audiences.

Branding is more than just visuals; it’s about developing branding strategies that capture attention and build loyalty. Our work on the Liverpool Empire Theatre rebrand coincided with their Centennial celebrations. It is a prime example of how an anniversary campaign can spark nostalgia, appreciation, and renewed future engagement from a loyal audience. If executed well, anniversary branding can help businesses celebrate their legacy while maintaining a fresh, modern appeal for new audiences. In the case of the Empire, we felt it was a good time to animate the brand for use on digital online and display media.

“It’s an honour to have the chance to create a new look and brand for the venue at this special moment in its history. It’s been a fantastic experience working with the skilled team at B&L Creative to create a fitting brand for this wonderful theatre. The logo references the Empire’s famous proscenium arch that frames the stage and original designs of its logo that go back over the past 100 years.”

Stephen Ainsworth, Head of Marketing and Communications, Liverpool Empire Theatre Branding influences external perception and impacts internal culture. A strong brand identity fosters pride and unity within a company. Over the past 22 years, we’ve seen how branding initiatives can energise employees, making them feel like an integral part of a company’s journey, increase productivity and support staff retention. Strong branding is essential for standing out in an increasingly crowded marketplace.

Over the years, we’ve honed our expertise in creating unique brand identities that carve out a distinct position for our clients. Whether through typography, colour schemes or messaging, our strategic approach ensures that brands remain recognisable and memorable.

Over the years, we’ve honed our expertise in creating unique brand identities that carve out a distinct position for our clients. Whether through typography, colour schemes or messaging, our strategic approach ensures that brands remain recognisable and memorable.

We’ve had the privilege of working with renowned brands across various industries, including Liverpool Football Club, LIPA, Merchant Taylors’ School, Sir Robert McAlpine, Royal Albert Dock, Clatterbridge Cancer Centre, Merseyside Fire Service, and Liverpool Chamber of Commerce. We help them develop their brands in various ways and create impactful brand assets for print and digital use.

At B&L Creative, we understand that branding is the core of any thriving business. With over two decades of experience, we’re here to help you craft your brand story and bring it to life. Let us use our expertise to elevate your brand.

If you would like to have a chat to see how we could help your brand, email john@bollandlowe.co.uk