KEEPING AHEAD OF THE CURVE, WITH CHAMBER INSIGHTS

We’re thrilled to celebrate the success of our new Chamber Insights workshops, which we are running in association with Bruntwood SciTech.

These sessions have highlighted the vast knowledge within our member base, as the workshops are led by members, for members, embodying the spirit of peer-topeer support. This approach ensures that the content is highly relevant and practical, as it is delivered by those who understand the specific challenges and opportunities faced by local businesses. We have received some truly fantastic feedback from attendees.

The series kicked off with “The Art of Wowing Others”. This workshop, led by founder of Ways to Wow, Jamie Wray, focused on enhancing customer service and creating memorable customer experiences. Attendees learned innovative techniques to impress clients and build lasting relationships. Jamie’s success stories shared during this session were particularly inspiring, highlighting how small changes in customer interaction could lead to significant improvements in customer satisfaction and loyalty.

Following this, we hosted a dynamic session with Sales Geek, that delved into advanced sales strategies. Facilitated by sales training pro, Sue Blackhurst, the workshop provided attendees with cutting-edge sales techniques and methodologies. Participants looked at real-world case studies, which helped them understand the nuances of modern sales tactics. We’ve already heard from some attendees on how they’re putting the techniques to use when selling.

Next up, we found out how to “Unlock your Networking Potential”. Seasoned networker, Geoff Molyneux from Shout Expo, led this interactive session that emphasised the power of effective networking. The workshop explored strategies for building and maintaining professional relationships, both online and offline. Geoff invited attendees to practice what they had learnt at Shout Expo, which was taking place a couple of weeks after the workshop. One key piece of advice that Geoff asked us to take away was… ‘The fortune is in the follow up!’.

In the rapidly evolving business landscape, understanding and leveraging technology is crucial. Our “AI in Business” workshop addressed this need by demystifying artificial intelligence for business. Led by the experts from Gardner Systems, Paul Stringfellow and Jason Fitzgerald, the session covered the basics of AI, its potential benefits, and practical applications for businesses of all sizes, as well as security risks to be aware of. Attendees left with a clearer understanding of how to integrate AI into their business strategies.

Up next was a marketing master class - this comprehensive workshop was conducted by founder of Amass Digital, James Smethurst. During the hour-long workshop, James shared hints on tips on how to establish a marketing plan, giving real world examples from clients that he had successfully worked with. The insights gained from this workshop empowered participants to enhance their marketing efforts and reach their target audiences more effectively.

Beyond the knowledge and skills imparted, these workshops facilitate invaluable networking opportunities. Attendees are able to connect with peers, industry experts, and potential business partners. The collaborative environment fostered by these events encourages the exchange of ideas and experiences, further strengthening the local business network. We are particularly proud of the diverse range of businesses that attended the workshops. From start-ups to established enterprises, the varied perspectives and experiences contributed to a rich learning environment. This diversity also underscored the Chamber’s role in supporting businesses at all stages of their growth. We are grateful to all the experts who lead these sessions and to the enthusiastic participants who made them so impactful.

Looking ahead, we are committed to building on the success of these workshops. We are already planning future sessions that will delve deeper into specific areas of interest and address emerging trends in the business world. Our goal is to continue providing valuable resources and support to help our members thrive.

The success of these workshops is a testament to the Chamber’s commitment to supporting the Liverpool business community and the high turnout and positive feedback reflect the relevance and value of the topics covered. As a reminder, these workshops are offered free of charge to Liverpool Chamber members and Bruntwood SciTech customers. This initiative underscores our dedication to providing valuable resources and support to our business community.

For those who could not attend, we encourage you to stay tuned for future workshops and events. The best way to stay informed about upcoming workshops is by signing up for our newsletter and following us on social media.