Chamber Events

LIVERPOOL CHAMBER KEEPING EVENTS ON TRACK

In Association with MSP Studios

As the impact of the COVID pandemic has continued into Spring and Summer, so has our delivery of a virtual events programme. We are delighted to have been able to work with MSP Studios in Bootle to give the Chamber a professional studio location to host some of the discussions around your priority business areas. It is important to keep the conversation moving and we have been thrilled to host such interesting debates:

April: Health, Well Being and the Liverpool Plan

We brought together some of the leaders in healthcare to talk about the future. Liverpool has world class assets in innovation and healthcare so we explored how this sector is developing, changing, responding and managing whilst recovering from the health crisis. Mike Moran, Chief Executive, Rutherford Health

Gary Thorpe, Head of Inclusion and Participation Management, Merseycare Justene Ewing, Vice President Health & Care, CGI David Hallendorf, Regional Account Manager, Randox Health Hannah Randles, Health and Life Sciences Champion, Growth Platform & Innovation Agency

May: Business Talent and the Future

This session explored how the synergy between business and education can be maximised for the betterment of Liverpool City Region’s economic future, with a joined up approach to ensure the very best talent can be developed in – and attracted to – our city region.

Rachael Hennigan, Principal, Hugh Baird College Katie Spall, Schools Talent Pipeline Manager, Liverpool City Council Lyndsey Jayne Burkert, Business Engagement & Employability Manager, Liverpool Hope University Sean Keyes, Managing Director, Sutcliffe Jayne Moore, Managing Director and Founder, Jayne Moore Media & I AM MOORE

Jane Gratton, Head of People Policy, British Chambers of Commerce

Maria Whittingham, Student Recruitment Specialist, CGI Gill Roberts, Social Value Manager, Morgan Sindall Lauren Evans, Head of Radiotherapy Innovations, Rutherford Cancer Centre

Looking Ahead Let’s Go LIVE!

BUT we have been so excited to be able to start to go live with events! Seeing members face to face at Well Connected in July was fantastic and we are excited about the programme we have ahead using our new offices at the Cotton Exchange to host a range of monthly events, sector showcases, business development workshops.

Key events to get involved with include:

Liverpool International Tennis

Tournament: Join us for Liverpool Chamber day on Thursday 19th August, 11.30am-6pm. We are offering 20% off tickets for Chamber members to join us in the Legends Marquee. Find out more and book www.liverpoolchamber.org.

uk/events/liverpool-chamber-dayat-the-liverpool-international-tennistournament-2021/

Innovation in Business Awards, Thursday 18th November, all open for nominations so get in touch to celebrate the great businesses in Liverpool City Region. For more information on pricing, nominations and sponsorship, visit

www.liverpoolchamber.org.uk/events/ innovation-in-business-awards-2021/

Liverpool Chamber at the Randox

Grand National: Liverpool Chamber are delighted to announce The Silver Birch Garden Party will return on Randox Grand National Thursday (7 April 2022): the biggest business gathering over the three days of racing. Tickets are priced at £250 + VAT for members, and £285 + VAT for nonmembers, with sponsorship opportunities available. For further information, please visit www.liverpoolchamber.org.uk/

events/liverpool-chamber-day-onrandox-grand-national-thursday/

And don’t forget some of our regular programme of events:

Monthly Well Connected: The first Friday of every month

Strategic Events Programme: Monthly strategy events discussing key topics from Healthcare to Skills

International Training and Brexit:

Ongoing meetings, briefings and training through our international arm to prepare business for new trading arrangements with Europe and the wider world.

Charity and Sector showcases for your sector to meet and network.

If you want to host an event with us, or have ideas for themes, please contact tom.woolley@liverpoolchamber.org.uk.

HYBRID EVENTS THE BEST SOLUTION INTO 2022

Businesses should expect a hybrid approach to events until the end of the year.

This is according to MSP Global who have helped clients adapt to a virtual world throughout the Covid-19 pandemic.

The Bootle-based event production company has seen an upturn in live event bookings in response to the UK Government’s announcement that most remaining restrictions were to be lifted on July 19.

That has restored some market confidence but MSP Director Lisa Richards believes there are still obstacles preventing a full return to live events.

She said: “People want to meet in-person but are still bound by restrictions, either from the local authorities, through their own company policies or for personal reasons.

“We can’t wait to get back into the venues but, with international travel restrictions continuing to be unpredictable, we will see more in-venue hybrid studios with lower numbers.

“This is going to be a key solution for large groups globally to attend a conference together until we can return to some form of normality.”

In the January edition of Well Connected Liverpool Chamber of Commerce CEO Paul Cherpeau said 2021 would be a year of recovery and opportunity, stressing the importance of finding solutions to challenges.

That is a fitting description of the transition from live to virtual events where, following a period of trial and innovation, MSP adopted new streaming technologies, upskilled staff and adapted event strategy to ensure clients could continue delivering key messages to stakeholders.

MSP has delivered around 300 virtual events through the pandemic, working with longstanding clients and also attracting new business to the Liverpool City Region.

Hybrid events combining live and virtual aspects are likely to prove popular in a post-Covid world and Lisa sees a blended approach as an opportunity for venues in the meantime.

She said: “Virtual events can take place from any venue as people still need to work with their immediate team and may want a change of scene.

“This can lend well to hybrid event solutions at venues. Technical costs may be more than for a fully virtual event but, if the end client is not flying in guest speakers or catering for large numbers, there will be cost savings.

“This can be a win-win all around with the end client saving money and reaching more people.”

Virtual and hybrid events can provide clear benefits for businesses. Matalan were able to share content from their virtual 2021 Spring/Summer conference. With over 13,000 employees worldwide while making significant budget savings. United Utilities’ virtual conference broadened reach from 600 delegates to 6000, and Northern Power Women received over 25 million twitter impressions alongside its virtual awards in March.

MSP Director of Operations David Clatworthy said: “We have spoken to many people and they believe when they go back to live events they are also going to stream the event as well.

“They’ve had so much great feedback and love how it has made everybody feel more of a family bringing more inclusivity.

“We’ve got virtual bookings until December in our main studio and smaller studios and we are also taking bookings for gala events on the road. But I think we’ll find more virtual than live events until at least the end of the year.”

Lisa believes a series of late Downing Street U-turns over the past 16 months have made it difficult for event planners to think too far ahead.

She said: “The Government’s quick changes and tight guidelines do not help businesses with trying to plan future events and this is leading to an uncertain last quarter with regards to event planning.

“Once all restrictions are lifted, we will start to see more live events being organised. However, many corporate events will only fully come back again next year.”

*For more information on live, virtual and hybrid events contact MSP Global –events@msp-av.co.uk / 0344 811 0901