BENJAMIN ROGAN 159 Madison Ave., apt. 5B, NY, NY, 10016 • (267) 733-7732 • RoganDesignNYC@gmail.com
GRAPHIC DESIGNER/ ART DIRECTOR / MARKETING MANAGER Award winning Graphic Designer / Art Director with four years professional experience in print and digital design, social media, and apparel graphics. Extensive managerial experience with proven track record of leading creative initiatives with demanding multitasking needs, while maintaining tight deadlines. Demonstrated skills in visual communication with an excellence in high quality design. Expert design skills with technical mastery and understanding of current design technologies and trends. Demonstrated success in: ❧ Art direction, design and creative strategy: Print, apparel, web, advertising and event ❧ Launching new business initiatives: Nightlife venues, entertainment agencies, and ecommerce businesses ❧ Designing creative m arketing cam paigns: Targeted traditional and on-line mediums through print, web blasts, social media campaigns, SEO/SEM, and Google ad words ❧ Branding and m anaging product lines: Developing and designing products for international licensees, sportswear graphics, house wares, package design, apparel graphics and web ❧ M anaging staff to m eet creative initiatives: Supervising teams and freelancers under tight deadlines
PROFESSIONAL EXPERIENCE Rogan Design 2011- 2012 Freelance Designer/Art Director/Social M edia Consultant Clients – Kirshenbaum NSG/SW AT, RO-NY Agency, M adison Parker Clothing, Little Club Heads, M ike Trainor Giant Com edy, Kinney Group Creative NYC, W eb Girl NYC, SM B Style Design Group, Dana Dynam ite PR, Aris M ixon, Taylor Com bs Foundation, Anti Eco Apparel, Deviant M ultim edia • • • • •
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Designed and created the conceptual branded experience for Kirshenbaum NSG/SWAT Designed and branded “Le Minou Cotes De Provence” Rose wine identity and labeling Designed and branded Haralux fashion consulting, logo, business card, collateral Art directed the display imagery for Pour La Victoire and Kelsi Daggers’ Magic Tradeshow booth Created an integrated branded experience for ElizabethStreet.com targeting fashionable metropolitan mothers, consisting of a series of branded products, along with a mini magazine showcasing the Elizabeth Street IOS app Assisted in the art direction and design for Blackwell Rum product shots, website and press releases Successfully designed new websites for: o o o o o
DrinkJoos.com organic drink United Nations Global Experts Aris Mixon & Co Edward Taylor Combs Foundation Acuity Partners LLC
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Designed series of ironic T-shirts for Anti-Eco Apparel Designed children’s apparel line for Madison Parker Clothing Rebranded Little Club Heads LLC with refreshed modern logo and website template Branded advertising commercial production company, “Deviant Multimedia”
M eurice Garm ent Care 10/11 M arketing M anager / Graphic Designer / • • • • • •
Successfully redesigned, launched, and marketed mail order tie cleaning website Obtained all press for corporate products and services, including a full page editorial profile of CEO, in luxury lifestyle magazine, “Robb Report” Doubled overall site traffic in four months, while increasing blog readership by 900% Wrote in depth articles about garment care, textiles, and fashion Leveraged social media to position CEO as an authority in garment care and fashion Meticulously worked to enhance overall UI design consistency and beauty of blog and website
Bread & Butter Entertainm ent M arketing M anager / Graphic Designer 08/10 • • • • •
Spearheaded all marketing and design initiatives for several successful Manhattan nightlife venues Assisted in the development, branding, and launch of several top rated New York bars and event spaces Marketed weekly events through social media, web, print, and weekly promotional teams Increased venue attendance by 20% between spring ’08 and summer ‘09 Directed all graphic work for several private events featured on Bravo Television’s “ The Real Housewives Of New York”
Et Alius & Co Pr / Blink Pr / STADJ DJ 07/08 Designer / Art Director •
Successfully branded and helped launch the world’s first all-female DJ modeling agency
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Designed corporate identity for parent company, Et Alius & Co PR Shot and edited all online promotional videos and designed all print and interactive content Designed collateral and advertising for Beauty Addicts makeup
Playboy Enterprise 06/07 Design Intern • • • • • • •
Rebranded Playboy’s active wear line “Playboy Physical”, apparel graphics, logo, and labeling Designed marketing posters and collateral for Playboy’s Rock The Rabbit concert Designed all look books, style guides and tech packs Designed high demand apparel graphics, patterns, and housewares for international licensing Retouched photos and designed layouts for Playboy.com Assisted on photo shoots for Playboy’s Shop The Bunny, web store Assisted with the creative and launch of Playboy cologne, (VEGAS, MIAMI, NEW YORK, IBIZA)
CORE COMPETENCIES • Art Direction • Graphic Design • Web Design
• Branding • Creative Advertising • Copywriting
• Apparel Design • Photo Retouch • Video Editing
EDUCATION School Of Visual Arts (BFA), Advertising/Graphic Design - New York, NY, 10010 - 2007 - “Graphics New Talent Design Annual” gold medal winner for 3 ad campaigns – 06/07 - SVA / Bucks County Community College Scholarship Winner - 3.90 GPA Bucks County Com m unity College (A.A) Graphic Design - Newtown PA, 18940 - 2004 - Phi Theta Kappa International Honors Society Inductee – 2003 - 3.90 GPA
TECHNICAL PROFICIENCY • ADOBE CS6: AI, PS, ID • 3D – Cinema 4D • Office: Word, PowerPoint, and Excel – Along with Apple Keynote • Web Development - Dreamweaver - XHTML – CSS • Video Editing - Final Cut Pro, Premier Pro, IMovie
REFERENCES • Richard Kirshenbaum - Chairman Kirshenbaum, Bond, Senecal and Partners, NSG/SWAT - 917.930.6952 • Miles Skinner – Executive Creative Director NSG/SWAT - 917.930.6952 • Troy Lumpkin – Creative Director NSG/SWAT - 917.930.6952 • Tommy Tardie – Owner / Creative Director Bread & Butter Group - 917.595.0812 • Regan Wilders – Owner Web Girl NYC – 646.204.3369 • James Kinney – Owner / Creative Director Kinney Group Creative - 817.675.3122