BA (Hons.) GRAPHIC DESIGN
LEVEL
06
Module Code
OUGD301
Semester
1
Module Title
Design Practice 3
Doc. Code
OUGD301brief4
Brief/Session/Document Title Architectural Type Brief Design and produce a set of typefaces based on architectural structures in Leeds. Each typeface should be based on a different aspect of Leeds culture. Each typeface should represent not literally but by incorporating appropriate abstract elements and rules.
Background / Considerations Which buildings are prominent and make up the culture in Leeds? How could the type be used to promote Leeds? How will the typefaces be presented? Will the type be constructed from a grid or will it use shapes from the buildings. Consider usage for the type, will it be primarily for digital use or print based media? If the type is presented on print based media, will it be publication based? Will it be distributed or advertised digitally? Mandatory Requirements Architecturally themed typography
Deliverables Set of typefaces and appropriate presentation.
Studio Deadline TBC
Module Deadline Wednesday 14th December
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.