Branding of range, could have a photo of a few items on this board to give a feeling of the whole range together?
VITUVA- Product Branding Concept- Design and brand a collection of wine from different countries around the world. They are designed to work coherantly as an identifiable set so customers can try other wines in the collection. The
Page 1/6 bottles also work individually for sale off the shelf.
Benjamin McKean Product/ Range/ Distribution OUGD203
NOT FINAL PHOTOGRAPHS
VITUVA- Range of wine bottles Range of labeled wine including 3 reds, 3 whites and 3 rose bottles. The collection of wine are from around the world and there location of origin is shown my the country shapes on the bottle.
Page 2/6 Benjamin McKean Product/ Range/ Distribution OUGD203
CENTREFOLD- UNFINISHED THESE WILL BE PHOTOS
VITUVA- Publication
Page 3/6 Benjamin McKean Product/ Range/ Distribution OUGD203
(1)
(2)
(3)
PACKAGING PHOTO
SMALL BOTTLE NEEDS LABEL
VITUVA- Proposed futher productions (1) Another potential set of labels using one typeface in different weights and styles to communicate each country.
Page 4/6 (2) How the designs of the wine bottles could transfer onto a 18.7cl ‘snack’ bottle and be sold as a picnic or lunchtime drink.
Benjamin McKean Product/ Range/ Distribution OUGD203
VITUVA- Website Online access to details and purchase of Vituva products. Featuring 4 main pages, 3 of which are shown here. The navigation is simple and the aesthetics are clean and sophistocated to fit the nature of the brand.
Page 5//6 Benjamin McKean Product/ Range/ Distribution OUGD203
UNFINISHED ILLUSTRATION
VITUVA- Point of Sale Point of sale tasting, with tasting samples for supermarkets. This would help introduce the range into the supermarket environment and help customers identify with the collection.
Page 6/6 Benjamin McKean Product/ Range/ Distribution OUGD203