ADAMAH FARMS
BEN O’DONNELL / B.ODONNELLDESIGN@GM AIL.COM / VISUAL INTERACTION DESIGN / CCA FALL 2015
ABOUT Through a seasonal delivery of the highest quality, and locally sourced ingredients, products and tasty treats, Adamah Farms aims to provide the consumers with a glimpse into the best, freshest and highest quality foods and drinks by an exclusive seasonal service. Each season, Adamah Farms provides the consumer with a wide variety of foods and products sourced locally from a farm collective, in a Community Supported Agriculture (CSA). Always focusing on providing their consumers with the simple, delicious and highest quality local ingredients, Adamah Farms creates a whole new, unique organic gastronomic experience for its customers.
ADAMAH FARMS - BENJAMIN O’DONNELL
2
Web prototype: https://invis.io/TF59GK7UC App prototype: https://invis.io/9859M2A5W
ADAMAH FARMS - BENJAMIN O’DONNELL ADAMAH FARMS - BENJAMIN O’DONNELL
3 3
EARLY MOODBOARDS
ADAMAH FARMS ADAMAH FARMS ADAMAH FARMS Adamah Farms
ADA M AH-VISUAL INTER ACTION-OCT15
ADAMAH FARMS - BENJAMIN O’DONNELL ADA M AH FAR MS-VISUAL INTER ACTION-OCT15
ADA M AH FAR MS-VISUAL INTER ACTION-OCT15
4
EARLY STYLE TILES
ADA M AH-VISUAL INTER ACTION-OCT15
ADAMAH FARMS - BENJAMIN O’DONNELL
5
EVALUATION AND REFLECTION
ADAMAH FARMS - BENJAMIN O’DONNELL
6
NEW CONCEPT
primary logo
secondary logo
ADAMAH FARMS ADAMAH FARMS ADAMAH FARMS Adamah Farms
ADAMAH FARMS - BENJAMIN O’DONNELL
7
ADAMAH FARMS - BENJAMIN O’DONNELL
8
FA
RM
M A H FA R M
“
S
VE
A AD
COLLECT
I
ADAMAH FARMS
Adamah Farms is a community supported agriculture (CSA) and farm collective that creates unique and health farm boxes delivered to your door, office or centralized pick up spot. Adam is unique as it specialising in including seasonal items such as specialized vinegars, pickles, fresh flowers and spices.
Experience Mapping IOS App Store
Web Search Download
Search Word of Mouth
Google Android Search
Potential Customer
Product
Desktop
App
IOS App Store Web Search QR Code
Download
QR Link Google Android Search
ADAMAH FARMS - BENJAMIN O’DONNELL
9
FA
RM
M A H FA R M
COLLEC
APP ARCHITECTURE
RECIPIES SECTION
S
Bookmarked
VE
A AD
TI
ADAMAH FARMS
Sing up
Recipe menu Recipe selection More detail
The process in which the user interfaces the app. Shown below, I have looked into the many possible screens my app could have, from log in to setting up an account with Adamah Farms. From Recipe searches and Recomendations to Ordering service, Payment methods and Social Media integration.
ORDER
Experience Mapping
App
Delivery Login
Main menu
Personal profile
Order choice
Customer service
Social media integration
SOCIAL MEDIA INTEGRATION
Selections made
Order summary
Price calculator Payment details
PAYMENT
Favourites
ADAMAH FARMS - BENJAMIN O’DONNELL
10
FA
RM
M A H FA R M
S
VE
A AD
COLLECT
I
Notice/Letter left
ADAMAH FARMS
Self pick up
Experience Mapping
Order
Order sent to data base
Shopping list gathered
Un-deliverable
Delivery begins
Delivery
FROM ORDER TO DELIVER
Looking into the different possibilities and problems that may occur during the delivery sections of Adamah Farms business model, I split the experience map into multiple sections looking into the steps from purchase to delivery, customer interaction and viable faults problems within the system.
ADAMAH FARMS - BENJAMIN O’DONNELL
11
MOBILE APPLICATION
M ADA
A
ARMS F H
EC
T
MOBILE APPLICATION FLOW
FA R M C
L L O
recipes for this season
more info
recipes entry point
swipe
main screen
packs
main overview (this season)
swipe
product 1
swipe
product 2
swipe
product 3
swipe
product 4
swipe
product 5
my account
info about the season’s products
animated actions (swipe, scroll) linked actions (click, tap)
more info about it
more info about it
more info about it
more info about it
more info about it
recipes with it
recipes with it
recipes with it
recipes with it
recipes with it
following page
ADAMAH FARMS - BENJAMIN O’DONNELL
13
M ADA
A
ARMS F H
SIGN-UP
EC
T
sign up with email
FA R M C
enter email
L L O
choose new email “email taken” message account created
email exists?
lost password recovery
create username choose new username “choose new username” message
username taken?
lost account recovery
create password
password does not confirms
password ok?
email confirmation sent
“account created” message
dashboard
cart
ADAMAH FARMS - BENJAMIN O’DONNELL
14
FIRST RUN
ADAMAH FARMS - BENJAMIN O’DONNELL
15
HOME/ SIGN IN FLOW
ADAMAH FARMS - BENJAMIN O’DONNELL
16
RETURNING USER / BROWSE DASHBOARD
ADAMAH FARMS - BENJAMIN O’DONNELL
PRODUCT DETAIL
17
WEBSITE
TEMPLATE FOR WEB SCREENS
ADAMAH FARMS - BENJAMIN O’DONNELL
19
TEMPLATE FOR WEB SCREENS
ADAMAH FARMS - BENJAMIN O’DONNELL
20
THANK YOU