One Show 2013 | Vole 2

Page 1

Vol. 2


MAGAZINE


GOLD PENCIL


GERMANY Travel more, see more.

Brand: TUI Agency: Grey, Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director: Chee-guan Yue Creative Director: Chee-guan Yue Copywriter: Ning Li, Chee-guan Yue Art Director: Ning Li, Chee-guan Yue

Click for full credits Click for all One Show winners


CHINA Travel more, see more.

Brand: TUI Agency: Grey, Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director: Chee-guan Yue Creative Director: Chee-guan Yue Copywriter: Ning Li, Chee-guan Yue Art Director: Ning Li, Chee-guan Yue

Click for full credits Click for all One Show winners


EGYPT Travel more, see more.

Brand: TUI Agency: Grey, Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director: Chee-guan Yue Creative Director: Chee-guan Yue Copywriter: Ning Li, Chee-guan Yue Art Director: Ning Li, Chee-guan Yue

Click for full credits Click for all One Show winners


AUSTRALIA Travel more, see more.

Brand: TUI Agency: Grey, Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director: Chee-guan Yue Creative Director: Chee-guan Yue Copywriter: Ning Li, Chee-guan Yue Art Director: Ning Li, Chee-guan Yue

Click for full credits Click for all One Show winners


Over Excitement, Woman, 2 Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke

Click for all One Show winners

The Harvey Nichols Sale Try to contain your excitement


Over Excitement, Woman, 1 Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke

Click for all One Show winners

The Harvey Nichols Sale Try to contain your excitement


Over Excitement, Man Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke

Click for all One Show winners

The Harvey Nichols Sale Try to contain your excitement


MERIT


Airplane Brand: Stihl Agency: Publicis, Paris Industry: House, Garden & Pets Media: Print Market: France

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Chief Creative Officer: Olivier Altmann Creative Director: Frederic Royer Copywriter: Mathieu Degryse Art Director: Fanny Chevalier, Yves-Eric Deboey Photography: Yann Le Pape

Click for all One Show winners


Over Excitement, Woman, 1 Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

Click for full credits

Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke

Click for all One Show winners

The Harvey Nichols Sale Try to contain your excitement


Still as good after 20 years. The German-Rail-Card. Brand: Deutsche Bahn Agency: Ogilvy, Frankfurt am Main Industry: Transport & Tourism Media: Print Market: Germany

Click for full credits

Creative Director: Simon Oppmann, Peter Roemmelt, Stephan Vogel Copywriter: Taner Ercan, Holger Gaubatz, Manuel Rentz, Peter Roemmelt Art Director: Anna Beimel, Julia Kohlenberger, Simon Oppmann Photography: Irina Werning

Click for all One Show winners


Kit Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

Click for full credits

Executive Creative Director: Jeremy Craigen Creative Director: Jeremy Craigen Copywriter: Mike Crowe Art Director: Mike Crowe, Rob Messeter Photography: Norbert Schoerner

Click for all One Show winners

Love thyself Beauty Bazaar Harvey Nichols Three floors of beauty Not open • Liverpool one


Kika Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Jeremy Craigen Copywriter: Mike Crowe Art Director: Mike Crowe, Rob Messeter Photography: Norbert Schoerner

Click for all One Show winners

Love thyself Beauty Bazaar Harvey Nichols Three floors of beauty Now open • Liverpool one


Meat Grinder Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

Click for all One Show winners


Why We Insure Women Brand: 1st for Women Insurance Agency: Black River FC, Johannesburg Industry: Financial & Legal services Media: Print Market: South Africa

Click for full credits

Creative Director: Suhana Gordhan, Ahmed Tilly Copywriter: Avish Gordhan Art Director: Madie Van Der Merwe Photography: Clive Stewart

Click for all One Show winners


Back Pages

Brand: Apple Agency: TBWA, Culver City Industry: Electronics & Audio-Visual Media: Print Market: United States Creative Director: Kevin Butler, Simon Cassels, Eric Grunbaum, Jon Lancaric, Duncan Milner Art Director: Joe Fotheringham, Melinda Keough, Paul Wysocan Photography: Andy Bettles

Click for full credits Click for all One Show winners


Speech

Brand: Guitar Player Magazine Agency: Leo Burnett, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Marcelo Reis Art Director: Guilherme Jahara

Click for full credits Click for all One Show winners


Bear Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Chief Creative Officer: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Donevan Chew, Tan Chee Keong Art Director: Yee Wai Khuen, Gavin Simpson

Click for all One Show winners

Quick draw wins. Pictionary


Audi Brand: Castrol Agency: Ogilvy, Ho Chi Minh Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: Vietnam Language: English

Click for full credits

Executive Creative Director: Todd McCracken Creative Director: Richard Copping, Juggi Ramakrishnan Copywriter: Juggi Ramakrishnan Art Director: Richard Copping Photography: Rory Carter

Click for all One Show winners


Dimphy Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

Click for full credits

Executive Creative Director: Jeremy Craigen Creative Director: Jeremy Craigen Copywriter: Mike Crowe Art Director: Mike Crowe, Rob Messeter Photography: Norbert Schoerner

Click for all One Show winners

Love thyself Beauty Bazaar Harvey Nichols Three floors of beauty Not open • Liverpool one


Back Pages

Brand: Apple Agency: TBWA, Culver City Industry: Electronics & Audio-Visual Media: Print Market: United States Creative Director: Kevin Butler, Simon Cassels, Eric Grunbaum, Jon Lancaric, Duncan Milner Art Director: Joe Fotheringham, Melinda Keough, Paul Wysocan Photography: Andy Bettles

Click for full credits Click for all One Show winners


"Say What?!" Brand: Berlitz Agency: TBWA, Singapore Industry: Education Media: Print Market: Singapore

Click for full credits

Executive Creative Director: Mel Du Toit Creative Director: Eddie Azadi, KC Chung Copywriter: Eddie Azadi Art Director: KC Chung

Click for all One Show winners


Dog Brand: Meccano Agency: Y&R, Boulogne-Billancourt Industry: Toys & Games Media: Print Published: May., 2012 Market: France Language: English

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Creative Director: Jorge Carre?o, Robin de Lestrade Copywriter: Pierre Philippe Sardon Art Director: Emmanuel Courteau Photography: Achim Lippoth

Click for all One Show winners


LEAFLET Brand: Loctite Agency: DDB, Berlin Industry: Office equipment Media: Outdoor Market: Germany

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Chief Creative Officer: Eric Schoeffler Executive Creative Director: Ali Ali Creative Director: Maged Nassar Copywriter: Ali Ali, Maged Nassar Art Director: Ali Ali, Maged Nassar

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Miniatures Brand: Sharpie Agency: DraftFCB, Sao Paulo Industry: Office equipment Media: Print Published: Mar., 2012 Market: Brazil

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Creative Director: Benjamin Yung Jr., Cássio Zanatta Copywriter: Marcelo Jun Sato Art Director: Henrique Del Lama Photography: Lucio Cunha

Click for all One Show winners


Fencing Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

Click for full credits

Chief Creative Officer: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Donevan Chew, Tan Chee Keong Art Director: Yee Wai Khuen, Gavin Simpson

Click for all One Show winners

Quick draw wins. Pictionary


Soul Ads

Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Thiago Carvalho Art Director: Bruno Oppido

Click for full credits Click for all One Show winners


Moto Brand: Meccano Agency: Y&R, Boulogne-Billancourt Industry: Toys & Games Media: Print Published: May., 2012 Market: France Language: English

Click for full credits

Creative Director: Jorge Carre?o, Robin de Lestrade Copywriter: Pierre Philippe Sardon Art Director: Emmanuel Courteau Photography: Achim Lippoth

Click for all One Show winners


Glad Cling Wrap

Brand: Glad Agency: DDB, Hong Kong Industry: House, Garden & Pets Media: Print Market: China Creative Director: Jeffry Gamble, Asawin Phanichwatana, May Wong Copywriter: Jeffry Gamble, Joshua Wong, May Wong Art Director: Tony Cheung, Asawin Phanichwatana, Leslie Wong Photography: Nok, Remix Studio

Click for full credits Click for all One Show winners


Airplane Brand: Stihl Agency: Publicis, Paris Industry: House, Garden & Pets Media: Print Market: France

Click for full credits

Chief Creative Officer: Olivier Altmann Creative Director: Frederic Royer Copywriter: Mathieu Degryse Art Director: Fanny Chevalier, Yves-Eric Deboey Photography: Yann Le Pape

Click for all One Show winners


Pineapple

Brand: Glad Agency: DDB, Hong Kong Industry: House, Garden & Pets Media: Print Market: China Creative Director: Jeffry Gamble, Asawin Phanichwatana, May Wong Copywriter: Jeffry Gamble, Joshua Wong, May Wong Art Director: Tony Cheung, Asawin Phanichwatana, Leslie Wong Photography: Nok, Remix Studio

Click for full credits Click for all One Show winners


Back Pages

Brand: Apple Agency: TBWA, Culver City Industry: Electronics & Audio-Visual Media: Print Market: United States Creative Director: Kevin Butler, Simon Cassels, Eric Grunbaum, Jon Lancaric, Duncan Milner Art Director: Joe Fotheringham, Melinda Keough, Paul Wysocan Photography: Andy Bettles

Click for full credits Click for all One Show winners


Donkey

Brand: Q20 Agency: Bester Burke, Cape Town Industry: Industrial & Agricultural Media: Print Market: South Africa Executive Creative Director: Stephen Burke Creative Director: Wallace Seggie Copywriter: Ruan Coetzee Art Director: Romano Cardinal, Tim Jones Photography: Simon Barnes

Click for full credits Click for all One Show winners


Campaign With a View, Fitness Studio Brand: Schoeffel Agency: Ogilvy, Frankfurt am Main Industry: Apparel, Clothing & Footwear Media: Outdoor Market: Germany

Click for full credits

Chief Creative Officer: Stephan Vogel Creative Director: Nico Ammann, Helmut Meyer, Lothar Mueller Copywriter: Martin Gillan, Lothar Mueller Art Director: Nico Ammann, Till Schaffarczyk Photography: Uli Wiesmeier

Click for all One Show winners

Right now in a fitness studio a man is watching himself in the mirror running on the spot and sweating.


GERMANY Travel more, see more.

Brand: TUI Agency: Grey, Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director: Chee-guan Yue Creative Director: Chee-guan Yue Copywriter: Ning Li, Chee-guan Yue Art Director: Ning Li, Chee-guan Yue

Click for full credits Click for all One Show winners


Mouse and Cheese Brand: Playstation Portable (PSP) Agency: TBWA, Madrid Industry: Toys & Games Media: Print Published: Feb., 2013 Market: Spain

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Chief Creative Officer: Guillermo Gines, Juan Sánchez Creative Director: Vicente Rodríguez Copywriter: Vicente Rodríguez Art Director: Fran López Photography: Jesús Alonso

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Ferrari Brand: Castrol Agency: Ogilvy, Ho Chi Minh Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: Vietnam Language: English

Click for full credits

Executive Creative Director: Todd McCracken Creative Director: Richard Copping, Juggi Ramakrishnan Copywriter: Juggi Ramakrishnan Art Director: Richard Copping Photography: Rory Carter

Click for all One Show winners


BMW Rear View Camera Cover Brand: BMW Agency: Ireland/Davenport, Johannesburg Industry: Automotive & Services Media: Print Market: South Africa

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Executive Creative Director: John Davenport, Philip Ireland Copywriter: Anthea Weber Art Director: Gina Anderson King

Click for all One Show winners


Still as good after 20 years. The German-Rail-Card. Brand: Deutsche Bahn Agency: Ogilvy, Frankfurt am Main Industry: Transport & Tourism Media: Print Market: Germany

Click for full credits

Creative Director: Simon Oppmann, Peter Roemmelt, Stephan Vogel Copywriter: Taner Ercan, Holger Gaubatz, Manuel Rentz, Peter Roemmelt Art Director: Anna Beimel, Julia Kohlenberger, Simon Oppmann Photography: Irina Werning

Click for all One Show winners


Igniter Ad Brand: Skol Agency: Saatchi & Saatchi, Sao Paulo Industry: Alcoholic drinks Media: Print Market: Brazil

Click for full credits

Creative Director: Fábio Fernandes, Eduardo Lima, Theo Rocha Copywriter: Rodrigo Visconti Art Director: Pedro Pinhal

Click for all One Show winners


PETROL STATION Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Language: English

Click for full credits

Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz

Click for all One Show winners


Amplifier Brand: Coca-Cola Agency: JWT, Sao Paulo Industry: Non-alcoholic drinks Media: Direct Market Market: Brazil

Click for full credits

Chief Creative Officer: Ricardo John Executive Creative Director: Roberto Fernandez, Ricardo John Creative Director: Angela Bassichetti Copywriter: Leandro Pinheiro Art Director: Rodrigo Adam, Andrea Pissarro

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Aftermath Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

Click for full credits

Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

Click for all One Show winners


Still as good after 20 years. The German-Rail-Card. Brand: Deutsche Bahn Agency: Ogilvy, Frankfurt am Main Industry: Transport & Tourism Media: Print Market: Germany

Click for full credits

Creative Director: Simon Oppmann, Peter Roemmelt, Stephan Vogel Copywriter: Taner Ercan, Holger Gaubatz, Manuel Rentz, Peter Roemmelt Art Director: Anna Beimel, Julia Kohlenberger, Simon Oppmann Photography: Irina Werning

Click for all One Show winners


CHINA Travel more, see more.

Brand: TUI Agency: Grey, Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director: Chee-guan Yue Creative Director: Chee-guan Yue Copywriter: Ning Li, Chee-guan Yue Art Director: Ning Li, Chee-guan Yue

Click for full credits Click for all One Show winners


Campaign With a View, Protein Drink Brand: Schoeffel Agency: Ogilvy, Frankfurt am Main Industry: Apparel, Clothing & Footwear Media: Outdoor Market: Germany

Click for full credits

Chief Creative Officer: Stephan Vogel Creative Director: Nico Ammann, Helmut Meyer, Lothar Mueller Copywriter: Martin Gillan, Lothar Mueller Art Director: Nico Ammann, Till Schaffarczyk Photography: Uli Wiesmeier

Click for all One Show winners

In a designer kitchen a woman is preparing herself a protein drink. With no fat. No sugar. And no salt.


Why We Insure Women Brand: 1st for Women Insurance Agency: Black River FC, Johannesburg Industry: Financial & Legal services Media: Print Market: South Africa

Click for full credits

Creative Director: Suhana Gordhan, Ahmed Tilly Copywriter: Avish Gordhan Art Director: Madie Van Der Merwe Photography: Clive Stewart

Click for all One Show winners


Why We Insure Women Brand: 1st for Women Insurance Agency: Black River FC, Johannesburg Industry: Financial & Legal services Media: Print Market: South Africa

Click for full credits

Creative Director: Suhana Gordhan, Ahmed Tilly Copywriter: Avish Gordhan Art Director: Madie Van Der Merwe Photography: Clive Stewart

Click for all One Show winners


Park Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Language: English

Click for full credits

Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz

Click for all One Show winners


Garage Door Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

Click for full credits

Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

Click for all One Show winners


GE Works Brand: GE - General Electric Agency: BBDO, Sydney Industry: Industrial & Agricultural Media: Print Market: Australia

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Creative Director: Rebecca Carrasco, Paul Nagy Copywriter: Josh Braithwaite Art Director: Sebastian Vizor

Click for all One Show winners


"Say What?!" Brand: Berlitz Agency: TBWA, Singapore Industry: Education Media: Print Market: Singapore

Click for full credits

Executive Creative Director: Mel Du Toit Creative Director: Eddie Azadi, KC Chung Copywriter: Eddie Azadi Art Director: KC Chung

Click for all One Show winners


Duck

Brand: Q20 Agency: Bester Burke, Cape Town Industry: Industrial & Agricultural Media: Print Market: South Africa Executive Creative Director: Stephen Burke Creative Director: Wallace Seggie Copywriter: Ruan Coetzee Art Director: Romano Cardinal, Tim Jones Photography: Simon Barnes

Click for full credits Click for all One Show winners


Battleship Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

Click for full credits

Chief Creative Officer: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Donevan Chew, Tan Chee Keong Art Director: Yee Wai Khuen, Gavin Simpson

Click for all One Show winners

Quick draw wins. Pictionary


Speech

Brand: Guitar Player Magazine Agency: Leo Burnett, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Marcelo Reis Art Director: Guilherme Jahara

Click for full credits Click for all One Show winners


Campaign With a View, Leg Room Brand: Schoeffel Agency: Ogilvy, Frankfurt am Main Industry: Apparel, Clothing & Footwear Media: Outdoor Market: Germany

Click for full credits

Chief Creative Officer: Stephan Vogel Creative Director: Nico Ammann, Helmut Meyer, Lothar Mueller Copywriter: Martin Gillan, Lothar Mueller Art Director: Nico Ammann, Till Schaffarczyk Photography: Uli Wiesmeier

Click for all One Show winners

At this moment a Key Account Manager is sitting in a new car enjoying the five centimetres extra leg room.


Still as good after 20 years. The German-Rail-Card. Brand: Deutsche Bahn Agency: Ogilvy, Frankfurt am Main Industry: Transport & Tourism Media: Print Market: Germany

Click for full credits

Creative Director: Simon Oppmann, Peter Roemmelt, Stephan Vogel Copywriter: Taner Ercan, Holger Gaubatz, Manuel Rentz, Peter Roemmelt Art Director: Anna Beimel, Julia Kohlenberger, Simon Oppmann Photography: Irina Werning

Click for all One Show winners


"Say What?!" Brand: Berlitz Agency: TBWA, Singapore Industry: Education Media: Print Market: Singapore

Click for full credits

Executive Creative Director: Mel Du Toit Creative Director: Eddie Azadi, KC Chung Copywriter: Eddie Azadi Art Director: KC Chung

Click for all One Show winners


Miniatures Brand: Sharpie Agency: DraftFCB, Sao Paulo Industry: Office equipment Media: Print Published: Mar., 2012 Market: Brazil

Click for full credits

Creative Director: Benjamin Yung Jr., Cássio Zanatta Copywriter: Marcelo Jun Sato Art Director: Henrique Del Lama Photography: Lucio Cunha

Click for all One Show winners


#COKEHANDS

Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long

Click for full credits Click for all One Show winners


Back Pages

Brand: Apple Agency: TBWA, Culver City Industry: Electronics & Audio-Visual Media: Print Market: United States Creative Director: Kevin Butler, Simon Cassels, Eric Grunbaum, Jon Lancaric, Duncan Milner Art Director: Joe Fotheringham, Melinda Keough, Paul Wysocan Photography: Andy Bettles

Click for full credits Click for all One Show winners


Campaign With a View, Air Conditioning Brand: Schoeffel Agency: Ogilvy, Frankfurt am Main Industry: Apparel, Clothing & Footwear Media: Outdoor Market: Germany

Click for full credits

Chief Creative Officer: Stephan Vogel Creative Director: Nico Ammann, Helmut Meyer, Lothar Mueller Copywriter: Martin Gillan, Lothar Mueller Art Director: Nico Ammann, Till Schaffarczyk Photography: Uli Wiesmeier

Click for all One Show winners

In an open plan office a man has noticed the constant noise of the air conditioning just because it went off.


Miniatures Brand: Sharpie Agency: DraftFCB, Sao Paulo Industry: Office equipment Media: Print Published: Mar., 2012 Market: Brazil

Click for full credits

Creative Director: Benjamin Yung Jr., Cássio Zanatta Copywriter: Marcelo Jun Sato Art Director: Henrique Del Lama Photography: Lucio Cunha

Click for all One Show winners


Boxer Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

Click for full credits

Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

Click for all One Show winners


Speech

Brand: Guitar Player Magazine Agency: Leo Burnett, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Marcelo Reis Art Director: Guilherme Jahara

Click for full credits Click for all One Show winners


EGYPT Travel more, see more.

Brand: TUI Agency: Grey, Beijing Industry: Transport & Tourism Media: Print Market: China Executive Creative Director: Chee-guan Yue Creative Director: Chee-guan Yue Copywriter: Ning Li, Chee-guan Yue Art Director: Ning Li, Chee-guan Yue

Click for full credits Click for all One Show winners


"Say What?!" Brand: Berlitz Agency: TBWA, Singapore Industry: Education Media: Print Market: Singapore

Click for full credits

Executive Creative Director: Mel Du Toit Creative Director: Eddie Azadi, KC Chung Copywriter: Eddie Azadi Art Director: KC Chung

Click for all One Show winners


Why We Insure Women Brand: 1st for Women Insurance Agency: Black River FC, Johannesburg Industry: Financial & Legal services Media: Print Market: South Africa

Click for full credits

Creative Director: Suhana Gordhan, Ahmed Tilly Copywriter: Avish Gordhan Art Director: Madie Van Der Merwe Photography: Clive Stewart

Click for all One Show winners


Soul Ads

Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Thiago Carvalho Art Director: Bruno Oppido

Click for full credits Click for all One Show winners


Speech

Brand: Guitar Player Magazine Agency: Leo Burnett, Sao Paulo Industry: Media & Publishing Media: Print Market: Brazil Creative Director: Guilherme Jahara, Marcelo Reis Copywriter: Marcelo Reis Art Director: Guilherme Jahara

Click for full credits Click for all One Show winners


Porsche Brand: Castrol Agency: Ogilvy, Ho Chi Minh Industry: Automotive & Services Media: Print Published: Jan., 2012 Market: Vietnam Language: English

Click for full credits

Executive Creative Director: Todd McCracken Creative Director: Richard Copping, Juggi Ramakrishnan Copywriter: Juggi Ramakrishnan Art Director: Richard Copping Photography: Rory Carter

Click for all One Show winners


Bathtub Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

Click for full credits

Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

Click for all One Show winners


Airplane Brand: Stihl Agency: Publicis, Paris Industry: House, Garden & Pets Media: Print Market: France

Click for full credits

Chief Creative Officer: Olivier Altmann Creative Director: Frederic Royer Copywriter: Mathieu Degryse Art Director: Fanny Chevalier, Yves-Eric Deboey Photography: Yann Le Pape

Click for all One Show winners


"Say What?!" Brand: Berlitz Agency: TBWA, Singapore Industry: Education Media: Print Market: Singapore

Click for full credits

Executive Creative Director: Mel Du Toit Creative Director: Eddie Azadi, KC Chung Copywriter: Eddie Azadi Art Director: KC Chung

Click for all One Show winners


Drum Kit Brand: Meccano Agency: Y&R, Boulogne-Billancourt Industry: Toys & Games Media: Print Published: May., 2012 Market: France Language: English

Click for full credits

Creative Director: Jorge Carre?o, Robin de Lestrade Copywriter: Pierre Philippe Sardon Art Director: Emmanuel Courteau Photography: Achim Lippoth

Click for all One Show winners


Soul Ads

Brand: Leica Agency: Saatchi & Saatchi, Sao Paulo Industry: Electronics & Audio-Visual Media: Print Market: Brazil Creative Director: Fábio Fernandes, Eduardo Lima Copywriter: Thiago Carvalho Art Director: Bruno Oppido

Click for full credits Click for all One Show winners


Glad Cling Wrap

Brand: Glad Agency: DDB, Hong Kong Industry: House, Garden & Pets Media: Print Market: China Creative Director: Jeffry Gamble, Asawin Phanichwatana, May Wong Copywriter: Jeffry Gamble, Joshua Wong, May Wong Art Director: Tony Cheung, Asawin Phanichwatana, Leslie Wong Photography: Nok, Remix Studio

Click for full credits Click for all One Show winners


LIONS Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

Click for full credits

Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun

Click for all One Show winners


Back Pages

Brand: Apple Agency: TBWA, Culver City Industry: Electronics & Audio-Visual Media: Print Market: United States Creative Director: Kevin Butler, Simon Cassels, Eric Grunbaum, Jon Lancaric, Duncan Milner Art Director: Joe Fotheringham, Melinda Keough, Paul Wysocan Photography: Andy Bettles

Click for full credits Click for all One Show winners


Mouse

Brand: Q20 Agency: Bester Burke, Cape Town Industry: Industrial & Agricultural Media: Print Market: South Africa Executive Creative Director: Stephen Burke Creative Director: Wallace Seggie Copywriter: Ruan Coetzee Art Director: Romano Cardinal, Tim Jones Photography: Simon Barnes

Click for full credits Click for all One Show winners


Why We Insure Women Brand: 1st for Women Insurance Agency: Black River FC, Johannesburg Industry: Financial & Legal services Media: Print Market: South Africa

Click for full credits

Creative Director: Suhana Gordhan, Ahmed Tilly Copywriter: Avish Gordhan Art Director: Madie Van Der Merwe Photography: Clive Stewart

Click for all One Show winners


Campaign With a View, Conference Room Brand: Schoeffel Agency: Ogilvy, Frankfurt am Main Industry: Apparel, Clothing & Footwear Media: Outdoor Market: Germany

Click for full credits

Chief Creative Officer: Stephan Vogel Creative Director: Nico Ammann, Helmut Meyer, Lothar Mueller Copywriter: Martin Gillan, Lothar Mueller Art Director: Nico Ammann, Till Schaffarczyk Photography: Uli Wiesmeier

Click for all One Show winners

In a temperature controlled conference room a meeting about "Workload Efficiency Management" is just starting.


Still as good after 20 years. The German-Rail-Card. Brand: Deutsche Bahn Agency: Ogilvy, Frankfurt am Main Industry: Transport & Tourism Media: Print Market: Germany

Click for full credits

Creative Director: Simon Oppmann, Peter Roemmelt, Stephan Vogel Copywriter: Taner Ercan, Holger Gaubatz, Manuel Rentz, Peter Roemmelt Art Director: Anna Beimel, Julia Kohlenberger, Simon Oppmann Photography: Irina Werning

Click for all One Show winners


FIREWORKS Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Language: English

Click for full credits

Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz

Click for all One Show winners


NEWSPAPER


GOLD PENCIL


Rolling Stones Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom

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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

Click for all One Show winners


Sport Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom

Click for full credits

Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

Click for all One Show winners

Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th


Dragons Den Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom

Click for full credits

Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

Click for all One Show winners

Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th


Harry Potter Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th

Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

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SILVER PENCIL


Park Assist Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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Bikers-Police Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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Car Jack-Glass Truck Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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Pelicans Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Market: United Arab Emirates

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Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar Photography: Remix Studio, Bangkok Nok Pipattungkul, Anuchai Secharunputong

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Starts 1st june


BRONZE PENCIL


Lawyer Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro

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We need to talk Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro

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Dad Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro

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MERIT


The baby I look forward to the baby is not mine. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann Copywriter: Thomas Schöb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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REFRIGERATOR Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Print Market: India

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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Executive Creative Director: Sukesh Kumar Nayak Creative Director: Abhijit Avasthi, Sukesh Kumar Nayak, Rajiv Rao, Pratheeb Ravi Copywriter: Sukesh Kumar Nayak Art Director: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar Photography: Studio 31, Sean Eng

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Hotwheels Vintage Collection


I just called Brand: Vodafone Agency: They, Amsterdam Industry: Professional & Public services Media: Print Market: Netherlands Creative Director: They

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No Mess Campaign

Brand: Super Pell Agency: Lowe, Jakarta Industry: House, Garden & Pets Media: Print Market: Indonesia Creative Director: Firman Halim, Din Sumedi Copywriter: Kurniawan Hatigoran Art Director: Aji Bekti, Reza Maulana Photography: Nurulita n.photography

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Wine Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia

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We need We've got everything we need a loan. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann Copywriter: Thomas Schöb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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Winston Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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Styrofoam Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia

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Tree of Life Brand: Mercedes-Benz Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Print Market: Germany

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Creative Director: Jan Harbeck, David Mously, Wolfgang Schneider Copywriter: Jan Harbeck Art Director: Daniel Haschtmann

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Open Happiness Brand: Coca-Cola Agency: McCann Erickson, Berlin Industry: Non-alcoholic drinks Media: Print Published: Apr., 2012 Market: Germany Language: English

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Chief Creative Officer: Bill Biancoli Executive Creative Director: Thorsten Adenauer, Stefan Baechle Creative Director: Bill Biancoli, Tilo Endert, Erik Gonan Copywriter: Tilo Endert Art Director: Erik Gonan, Lisa Marie Schröder

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Contact Lens Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa

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Executive Creative Director: Chris Gotz Creative Director: Chris Gotz, Jamie Mietz, Sanjiv Mistry, Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry Art Director: Jamie Mietz, Prabashan Gopalakrishnan Pather

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Just because it fits doesn't mean it'll work. Choose Volkswagen Genuine Parts.


Chair Where it all begins

Brand: Staedtler Agency: Leo Burnett, Hong Kong Industry: Office equipment Media: Print Published: Mar., 2012 Market: China Executive Creative Director: Connie Lo Creative Director: Adrian Lam, Wen Louie, Miranda Shing Copywriter: Fanny Lau, Wen Louie Art Director: May Chan Photography: Stephen Cheung

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Most important thing My career is the most important thing are my children. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann Copywriter: Thomas Schöb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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MUM DAD IOU MUM DAD IOU Plan your gap year with the world's largest online travel agency. Expedia.co.uk

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Published: Dec., 2012 Market: United Kingdom Chief Creative Officer: Gerry Human Executive Creative Director: Gerry Human Creative Director: Mark Harrison, Gerry Human Copywriter: Jon Morgan, Mike Watson Art Director: Jon Morgan, Mike Watson

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Jackie Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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Frisbee Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa

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Executive Creative Director: Chris Gotz Creative Director: Chris Gotz, Jamie Mietz, Sanjiv Mistry, Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry Art Director: Jamie Mietz, Prabashan Gopalakrishnan Pather

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Just because it fits doesn't mean it'll work. Choose Volkswagen Genuine Parts.


Moscow All you can Moscow.

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Print Market: United Kingdom Executive Creative Director: Gerry Human Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall

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Sailor Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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PARIS All you can Paris.

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Outdoor Market: United Kingdom Executive Creative Director: Gerry Human Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall

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PIE CHART

Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Outdoor Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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LONDON All you can London.

Brand: Expedia Agency: Ogilvy, London Industry: Transport & Tourism Media: Outdoor Market: United Kingdom Executive Creative Director: Gerry Human Creative Director: Gerry Human Copywriter: Laura Rogers Art Director: Trevallyn Hall

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BUFFALO Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun

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Ball Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa

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Executive Creative Director: Chris Gotz Creative Director: Chris Gotz, Jamie Mietz, Sanjiv Mistry, Prabashan Gopalakrishnan Pather Copywriter: Sanjiv Mistry Art Director: Jamie Mietz, Prabashan Gopalakrishnan Pather

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Just because it fits doesn't mean it'll work. Choose Volkswagen Genuine Parts.


You're Not You When You're Hungry Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Print Market: United Kingdom

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Creative Director: Alex Grieve, Adrian Rossi Copywriter: Diccon Driver Art Director: Alan Wilson

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Malcolm Brand: Penguin Books Agency: Y&R, Kuala Lumpur Industry: Media & Publishing Media: Print Market: Malaysia Creative Director: Gigi Lee Copywriter: Edward Ong, Boone Wong Art Director: Joshua Tay Photography: Cue Art

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Church Where it all begins

Brand: Staedtler Agency: Leo Burnett, Hong Kong Industry: Office equipment Media: Print Published: Mar., 2012 Market: China Executive Creative Director: Connie Lo Creative Director: Adrian Lam, Wen Louie, Miranda Shing Copywriter: Fanny Lau, Wen Louie Art Director: May Chan Photography: Stephen Cheung

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Brains Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Creative Director: Jenny Glover, Rob McLennan, Brent Singer Copywriter: Jenny Glover Art Director: Brent Singer

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Styrofoam Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia

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Bear Brand: Gollog Agency: BBDO, Sao Paulo Industry: Transport & Tourism Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros Copywriter: Ricardo Wolff Art Director: Guiga Giacomo

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SOFA Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Print Market: India

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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Executive Creative Director: Sukesh Kumar Nayak Creative Director: Abhijit Avasthi, Sukesh Kumar Nayak, Rajiv Rao, Pratheeb Ravi Copywriter: Sukesh Kumar Nayak Art Director: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar Photography: Studio 31, Sean Eng

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Hotwheels Vintage Collection


You're Not You When You're Hungry Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Print Market: United Kingdom

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Creative Director: Alex Grieve, Adrian Rossi Copywriter: Diccon Driver Art Director: Alan Wilson

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Dragons Den Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom

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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

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Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th


Battleship Brand: Pictionary Agency: Ogilvy, Kuala Lumpur Industry: Toys & Games Media: Print Market: Malaysia

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Chief Creative Officer: Gavin Simpson Creative Director: Tan Chee Keong, Gavin Simpson Copywriter: Donevan Chew, Tan Chee Keong Art Director: Yee Wai Khuen, Gavin Simpson

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Quick draw wins. Pictionary


Single I love to be single is looking for partner. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann Copywriter: Thomas Schöb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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No Mess Campaign

Brand: Super Pell Agency: Lowe, Jakarta Industry: House, Garden & Pets Media: Print Market: Indonesia Creative Director: Firman Halim, Din Sumedi Copywriter: Kurniawan Hatigoran Art Director: Aji Bekti, Reza Maulana Photography: Nurulita n.photography

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Just because it works, doesn't mean it's fixed Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa

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Creative Director: Chris Gotz, Jamie Mietz Copywriter: Cuanan Cronwright, Craig Ross Art Director: Justin Enderstein, Katie Mylrea Photography: Guy Neveling

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Brains Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Creative Director: Jenny Glover, Rob McLennan, Brent Singer Copywriter: Jenny Glover Art Director: Brent Singer

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We need to talk Brand: Cafiaspirin Agency: BBDO, Sao Paulo Industry: Pharmaceutical Media: Print Market: Brazil

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Chief Creative Officer: Marcello Serpa Executive Creative Director: Luiz Sanches Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Ana Carolina dos Reis Art Director: Marco Monteiro

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BUSHBABY Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun

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Brains Brand: Mercedes-Benz Agency: BBDO, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Creative Director: Jenny Glover, Rob McLennan, Brent Singer Copywriter: Jenny Glover Art Director: Brent Singer

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Car Where it all begins

Brand: Staedtler Agency: Leo Burnett, Hong Kong Industry: Office equipment Media: Print Published: Mar., 2012 Market: China Executive Creative Director: Connie Lo Creative Director: Adrian Lam, Wen Louie, Miranda Shing Copywriter: Fanny Lau, Wen Louie Art Director: May Chan Photography: Stephen Cheung

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You're Not You When You're Hungry Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Print Market: United Kingdom

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Creative Director: Alex Grieve, Adrian Rossi Copywriter: Diccon Driver Art Director: Alan Wilson

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Roof Space Brand: ATTIX Agency: SHED Industry: Professional & Public services Media: Print Market: Australia

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Executive Creative Director: Andrew Tinning Creative Director: Drew Ridley, Andrew Tinning Copywriter: Matt Ridley, Andrew Tinning Art Director: Drew Ridley, Mathew Ridley

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Turn your roof space into storage space.


Desmond Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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DRAWERS Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Print Market: India

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Chief Creative Officer: Abhijit Avasthi, Rajiv Rao Executive Creative Director: Sukesh Kumar Nayak Creative Director: Abhijit Avasthi, Sukesh Kumar Nayak, Rajiv Rao, Pratheeb Ravi Copywriter: Sukesh Kumar Nayak Art Director: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar Photography: Studio 31, Sean Eng

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Hotwheels Vintage Collection


Just because it works, doesn't mean it's fixed Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa

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Creative Director: Chris Gotz, Jamie Mietz Copywriter: Cuanan Cronwright, Craig Ross Art Director: Justin Enderstein, Katie Mylrea Photography: Guy Neveling

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The BlueMotion Label Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Direct Market Market: South Africa

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Executive Creative Director: Chris Gotz Copywriter: Sanjiv Mistry Art Director: Prabashan Gopalakrishnan Pather

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Selfies Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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LIONS Brand: Land Rover Agency: Y&R, Johannesburg Industry: Automotive & Services Media: Outdoor Market: South Africa

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Chief Creative Officer: Graham Lang Executive Creative Director: Rui Alves, Graham Lang Copywriter: Layla Leiman Art Director: Jac Sun

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No Mess Campaign

Brand: Super Pell Agency: Lowe, Jakarta Industry: House, Garden & Pets Media: Print Market: Indonesia Creative Director: Firman Halim, Din Sumedi Copywriter: Kurniawan Hatigoran Art Director: Aji Bekti, Reza Maulana Photography: Nurulita n.photography

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Styrofoam Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia

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You're Not You When You're Hungry Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Print Market: United Kingdom

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Creative Director: Alex Grieve, Adrian Rossi Copywriter: Diccon Driver Art Director: Alan Wilson

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Once I'll get married once is never enough. For all life's twists and turns: Flexible financial plans.

Brand: Swiss Life Agency: Leo Burnett, Zurich Industry: Financial & Legal services Media: Print Market: Switzerland Executive Creative Director: Peter Brönnimann Creative Director: Peter Broennimann Copywriter: Thomas Schöb, Simon Smit Art Director: Daniele Barbiero, Reto Clement

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Just because it works, doesn't mean it's fixed Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa

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Creative Director: Chris Gotz, Jamie Mietz Copywriter: Cuanan Cronwright, Craig Ross Art Director: Justin Enderstein, Katie Mylrea Photography: Guy Neveling

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You're Not You When You're Hungry Brand: Snickers Agency: BBDO, London Industry: Confectionery & Snacks Media: Print Market: United Kingdom

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Creative Director: Alex Grieve, Adrian Rossi Copywriter: Diccon Driver Art Director: Alan Wilson

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NON-BROADCAST


GOLD PENCIL


Muscle Music Brand: Old Spice Agency: Wieden+Kennedy Industry: Beauty & Health Media: Cyber Market: United States

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Watch the video Chief Creative Officer: Dan Wieden Executive Creative Director: Susan Hoffman, Joe Staples Creative Director: Craig Allen, Jason Bagley Copywriter: Andy Laugenour Art Director: Max Stinson Director: Tom Kuntz

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SILVER PENCIL


The Beauty Inside

Watch the video

Brand: Toshiba Agency: Pereira & O'Dell, San Francisco Industry: Electronics & Audio-Visual Media: TV & Cinema Market: United States

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Chief Creative Officer: PJ Pereira Executive Creative Director: Jaime Robinson Creative Director: Jason Apaliski Copywriter: Neil Ramanan Art Director: Chaz Whitworth Director: Drake Doremus

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BRONZE PENCIL


A Crash Course to Shine Brand: Volkswagen Agency: DDB, Berlin Industry: Public interest & Non-profit Media: Ambient & Interactive Market: Germany

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Watch the video Chief Creative Officer: Eric Schoeffler Creative Director: Nils Haseborg, Marc Isken Copywriter: Valerie Von Meiss Art Director: Lilli Langenheim

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MERIT


The Chase Brand: Grey Poupon Agency: CP+B, Boulder Industry: Food Media: TV & Cinema Market: United States

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Watch the video Creative Director: Robin Fitzgerald, Jason Gaboriau, Cameron Harris, Mike Kohlbecker, Rob Reilly, Alexandra Sann Copywriter: Jamie Toal Art Director: Tushar Date Director: Bryan Buckley

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You have 70 seconds Brand: Coca-Cola Agency: Duval Guillaume, Antwerp Industry: Non-alcoholic drinks Media: Promotion & Event Market: Belgium

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Watch the video Executive Creative Director: Katrien Bottez, Geoffrey Hantson Copywriter: Ralf De Houwer, Dries de Wilde Art Director: Jonas Caluwe Director: Cecilia Verheyden

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I Haz a Catnip in Mah Head Brand: Litter Genie Agency: JWT, New York Industry: House, Garden & Pets Media: TV & Cinema Market: United States

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Watch the video Creative Director: Sarah Barclay, Jeff Benjamin, Billy Faraut, Ryan Kutscher, Matt MacDonald Copywriter: David Canavan Art Director: Hope Jordan Director: Keith Schofield

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White Paper

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Brand: Puma Agency: Droga5, New York Industry: Apparel, Clothing & Footwear Media: Cyber

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Creative Director: David Droga, Ted Royer, Nik Studzinski Copywriter: Erik Hogfeldt Art Director: Petter Hernmarck Director: James Gooding

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Office Love Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: TV & Cinema Market: United States

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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Ian Hart Art Director: Dave Brown Director: Filip Engstrom

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Dr. Cyclops Brand: Skittles Agency: BBDO, Toronto Industry: Confectionery & Snacks Media: TV & Cinema Market: Canada

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Watch the video Executive Creative Director: Peter Ignazi, Carlos Moreno Creative Director: Mike Donaghey, Chris Joakim Copywriter: Chris Joakim Art Director: Mike Donaghey Director: Chris Joakim, Jeff Low

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Susan Glenn Brand: Axe/Lynx Agency: BBH, New York Industry: Beauty & Health Media: TV & Cinema Market: United States

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Watch the video Creative Director: John Patroulis, Ari Weiss Copywriter: Peter Rosch Art Director: Nate Able Director: Rattling Stick, Ringan Ledwidge

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The Walk Brand: Every Mother Counts Agency: CHI & Partners, New York Industry: Public interest & Non-profit Media: TV & Cinema Market: United States

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Watch the video Creative Director: Jeff Anderson, Isaac Silverglate Copywriter: Ronnie Lee Art Director: Patrick Regan Director: AG Rojas

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"Whatever's Comfortable" Beach Brand: Southern Comfort Agency: Wieden+Kennedy, New York Industry: Alcoholic drinks Media: TV & Cinema Market: United States

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Executive Creative Director: Ian Reichenthal, Scott Vitrone Creative Director: Ian Reichenthal, Scott Vitrone Copywriter: Nick Kaplan Art Director: Jeff Dryer Director: Tim Godsall

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Watch the video


Dollar Shave Club Brand: Farmers Insurance Agency: Paulilu, Los Angeles

Watch the video Copywriter: Paul Downs Director: Lucia Aniello

Industry: Financial & Legal services Media: TV & Cinema Market: United States

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Mind Reader Brand: Febelfin Agency: Duval Guillaume, Antwerp Industry: Financial & Legal services Media: Promotion & Event Market: France

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Watch the video Creative Director: Katrien Hantson Copywriter: Ralf De Houwer Art Director: Jonas Caluwe Director: Tom Willems

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Troy Davis - I am alive Brand: Alive - Coalition to Abolish the Death Penalty Agency: Serviceplan, Munich Industry: Public interest & Non-profit Media: Cyber Market: Germany

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Watch the video Chief Creative Officer: Alexander Schill Executive Creative Director: Markus Maczey, Cosimo Möller, Henning Patzner Creative Director: Bernd Nagenrauft Copywriter: Petra Nachtigall, Simon Raab Art Director: Tim Kremer, Jerome Pflüger, Kathrin Wetzel

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OUT OF HOME


GOLD PENCIL


Park Assist Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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Bikers-Police Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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LEGO Builders of Sound Brand: Lego Agency: Serviceplan, Munich Industry: Toys & Games Media: Outdoor Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Matthias Harbeck Creative Director: Oliver Palmer, Alexander Rehm Copywriter: Nicolas Becker, Lorenz Langgartner Art Director: Andreas Balog, Marijo Sanje

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Car Jack-Glass Truck Brand: Volkswagen Agency: DDB, Sydney Industry: Automotive & Services Media: Print Published: Apr., 2012 Market: Australia Language: English

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Executive Creative Director: Dylan Harrison Creative Director: Nick Pringle, Steve Wakelam Copywriter: Nick Pringle, Steve Wakelam Art Director: Nick Pringle, Steve Wakelam Photography: Andreas Bommert

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#COKEHANDS

Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long

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SILVER PENCIL


Winston Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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Jackie Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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Sailor Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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PIE CHART

Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Outdoor Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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Walkabout Brand: The Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Dec., 2011 Market: United Kingdom Language: English

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Executive Creative Director: Jon Burley Creative Director: Jonathan Burley Copywriter: Ron Webster Art Director: Alexei Berwitz

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The Life The Times The definitive Diamond Jubilee coverage. From the newspaper that has witnessed it all.


Queen Mao Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India

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Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak

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Philip Brand: The Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Dec., 2011 Market: United Kingdom Language: English

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Executive Creative Director: Jon Burley Creative Director: Jonathan Burley Copywriter: Ron Webster Art Director: Alexei Berwitz

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The Life The Times The definitive Diamond Jubilee coverage. From the newspaper that has witnessed it all.


Churchill Brand: The Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Dec., 2011 Market: United Kingdom Language: English

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Executive Creative Director: Jon Burley Creative Director: Jonathan Burley Copywriter: Ron Webster Art Director: Alexei Berwitz

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The Life The Times The definitive Diamond Jubilee coverage. From the newspaper that has witnessed it all.


EGG Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Outdoor Published: Jan., 2012 Market: United Kingdom Language: English

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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PILL Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Outdoor Published: Jan., 2012 Market: United Kingdom Language: English

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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ORANGE Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Outdoor Published: Jan., 2012 Market: United Kingdom Language: English

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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RECORD Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Outdoor Published: Jan., 2012 Market: United Kingdom Language: English

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Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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Desmond Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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Selfies Brand: Independent Newspapers Agency: Lowe, Cape Town Industry: Media & Publishing Media: Print Market: South Africa

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Creative Director: Kirk Gainsford Copywriter: Natalie Rose Art Director: Dane Alexander Photography: David Prior

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MERIT


Oil paintings, 1 As I sank deeper into the bog, I help on for deal life. And with the other arm I clutched the nearest branch. — John Jameson Taste above all else

Brand: Jameson Agency: TBWA, New York Industry: Alcoholic drinks Media: Outdoor Market: United States

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Forgiveness, Drawing Brand: McDonald's Agency: DDB, New York Industry: Food Media: Print Market: United States

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Chief Creative Officer: Matt Eastwood Creative Director: Matt Eastwood Copywriter: John Downing, Iggy Rodriquez Art Director: Justin Carew, Matt Knapp Photography: Sean Izzard

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Forgiveness is never far away McDonald's I'm lovin' it


Airplane Brand: Stihl Agency: Publicis, Paris Industry: House, Garden & Pets Media: Print Market: France

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Chief Creative Officer: Olivier Altmann Creative Director: Frederic Royer Copywriter: Mathieu Degryse Art Director: Fanny Chevalier, Yves-Eric Deboey Photography: Yann Le Pape

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Over Excitement, Woman, 1 Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke

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The Harvey Nichols Sale Try to contain your excitement


Athletes Brand: Coca-Cola Agency: McCann Erickson, Geneva Industry: Non-alcoholic drinks Media: Outdoor Market: Switzerland

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Creative Director: Bill Biancoli Copywriter: Bill Biancoli, Florian Kaehler Art Director: Birol Bayraktar, Florian Fischkal, Michael Jacob

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Loading bar Brand: Books.ch Agency: Publicis, Zurich Industry: Internet sites & Services Media: Outdoor Market: Switzerland

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Creative Director: Ralph Halder, Tim Hoppin Copywriter: David Luebke Art Director: Bruce Roberts

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Kit Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Jeremy Craigen Copywriter: Mike Crowe Art Director: Mike Crowe, Rob Messeter Photography: Norbert Schoerner

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Love thyself Beauty Bazaar Harvey Nichols Three floors of beauty Not open • Liverpool one


The Social Home Tour Brand: Carvalho Hosken Agency: Artplan, Rio de Janeiro Industry: Professional & Public services Media: Outdoor Market: Brazil

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Creative Director: Alessandra Sadock, Gustavo Tirre, Roberto Vilhena Copywriter: Rodrigo Lopes, João Resende Art Director: Augusto Correia, Moacyr Marques

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1942 LOVERS Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France

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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger

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Kika Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Jeremy Craigen Copywriter: Mike Crowe Art Director: Mike Crowe, Rob Messeter Photography: Norbert Schoerner

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Love thyself Beauty Bazaar Harvey Nichols Three floors of beauty Now open • Liverpool one


Kia Optima Panoramic Sunroof Brand: KIA Agency: David&Goliath, El Segundo Industry: Automotive & Services Media: Outdoor Market: United States

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Creative Director: David Angelo, John Battle, Eron Broughton, Colin Jeffery Copywriter: Noah Phillips Art Director: Joseph Danluck Photography: Toby Pederson

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Wall of Shoes Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: Food Media: Outdoor Market: South Africa

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Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Vincent Osmond Art Director: Jade Manning Photography: Vernon Reed

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Meat Grinder Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

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Loading bar Brand: Books.ch Agency: Publicis, Zurich Industry: Internet sites & Services Media: Outdoor Market: Switzerland

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Creative Director: Ralph Halder, Tim Hoppin Copywriter: David Luebke Art Director: Bruce Roberts

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Wine Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia

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B&B Cheese Brand: B&B Hotels Agency: Publicis, Frankfurt am Main Industry: Transport & Tourism Media: Outdoor Published: Jun., 2012 Market: Germany Language: German

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Executive Creative Director: Volker Schrader Creative Director: Mathias Henkel, Diana Sukopp Copywriter: Felix Seiffert Art Director: Anne Henkel, Christian Kuzman Photography: Marc Wuchner

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Bed & Breakfast - Single room starting from 45,50 Bed & Breakfast - Double room starting from 61,00


Made of More Campaign Brand: Guinness Agency: BBDO, London Industry: Alcoholic drinks Media: Outdoor Market: United Kingdom

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Creative Director: Dave Buchanan, Mike Hannett Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Nadav Kander

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TERRAIN Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng

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CHOCOLATE Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong

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Styrofoam Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia

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Mini Box Brand: Metro Agency: Rethink, Vancouver Industry: Media & Publishing Media: Outdoor Market: Canada

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Creative Director: Chris Booth, Ian Grais, Chris Staples Copywriter: Chris Booth, Dave Thornhill Art Director: Joel Arbez Photography: Philip Rostron

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Window Pints Brand: Guinness Agency: Grey, Toronto Industry: Alcoholic drinks Media: Outdoor Market: Canada

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Creative Director: Patrick Scissons Copywriter: James Ansley Art Director: Todd Lawson

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Human Coupons Brand: IKEA Agency: Leo Burnett, Toronto Industry: House, Garden & Pets Media: Outdoor Market: Canada

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Creative Director: David Federico, Lisa Greenberg, Judy John, Morgan Kurchak Copywriter: Andrew Caie Art Director: Noel Fenn

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ICE CREAM Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong

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Dimphy Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Jeremy Craigen Copywriter: Mike Crowe Art Director: Mike Crowe, Rob Messeter Photography: Norbert Schoerner

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Love thyself Beauty Bazaar Harvey Nichols Three floors of beauty Not open • Liverpool one


The V Motion Project Brand: Frucor Beverages Agency: BBDO, Auckland Industry: Non-alcoholic drinks Media: Outdoor Market: New Zealand

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Creative Director: Aaron Turk, Nick Worthington Copywriter: Graeme Clarke Art Director: Jae Morrison, Lachlan PalmerHubbard

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Wall of Shoes Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: Food Media: Outdoor Market: South Africa

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Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Vincent Osmond Art Director: Jade Manning Photography: Vernon Reed

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Fashion Pains Brand: Nordiska Kompaniet Agency: Garbergs, Stockholm Industry: Retail & Distribution Media: Outdoor Market: Sweden

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Creative Director: Petter Ödeen Copywriter: Rebecka Osvald Art Director: Mattias Dahlqvist, Johan Wilde Photography: Agent Bauer, Joel Rhodin

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Corona Familiar

Brand: Corona Agency: Cramer-Krasselt, Chicago Industry: Alcoholic drinks Media: Outdoor Market: United States Creative Director: G. Andrew Meyer Copywriter: Lauren Omanoff Art Director: David Levy

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CokeSanta

Brand: Coca-Cola Agency: Ogilvy, Shanghai Industry: Non-alcoholic drinks Media: Outdoor Published: Mar., 2012 Market: China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Jonathan Mak Long

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Simple Power of Cheerios Brand: General Mills Agency: Saatchi & Saatchi, New York Industry: Food Media: Outdoor Market: United States

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Creative Director: Peter Moore Smith, Conway Williamson Copywriter: Eva Schneider, Peter Moore Smith Art Director: Katie Jensen

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Fashion Pains Brand: Nordiska Kompaniet Agency: Garbergs, Stockholm Industry: Retail & Distribution Media: Outdoor Market: Sweden

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Creative Director: Petter Ödeen Copywriter: Rebecka Osvald Art Director: Mattias Dahlqvist, Johan Wilde Photography: Agent Bauer, Joel Rhodin

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B&B Sandwich Brand: B&B Hotels Agency: Publicis, Frankfurt am Main Industry: Transport & Tourism Media: Outdoor Published: Jun., 2012 Market: Germany Language: German

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Executive Creative Director: Volker Schrader Creative Director: Mathias Henkel, Diana Sukopp Copywriter: Felix Seiffert Art Director: Anne Henkel, Christian Kuzman Photography: Marc Wuchner

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Bed & Breakfast - Single room starting from 45,50 Bed & Breakfast - Double room starting from 61,00


Simple Power of Cheerios Brand: General Mills Agency: Saatchi & Saatchi, New York Industry: Food Media: Outdoor Market: United States

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Creative Director: Peter Moore Smith, Conway Williamson Copywriter: Eva Schneider, Peter Moore Smith Art Director: Katie Jensen

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1956 DANCING Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France

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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger

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Forgiveness, Rain Brand: McDonald's Agency: DDB, New York Industry: Food Media: Print Market: United States

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Chief Creative Officer: Matt Eastwood Creative Director: Matt Eastwood Copywriter: John Downing, Iggy Rodriquez Art Director: Justin Carew, Matt Knapp Photography: Sean Izzard

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Forgiveness is never far away McDonald's I'm lovin' it


SPRITE SHOWER Brand: Coca-Cola Agency: Ogilvy, Sao Paulo Industry: Non-alcoholic drinks Media: Outdoor Market: Brazil

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Creative Director: Danilo Janjácomo, Claudio Lima, Anselmo Ramos, Fred Saldanha Copywriter: Luiz Vicente Simoes Art Director: Fernando Saú

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CIVILIZATION-ROME

Brand: Maxam Agency: JWT, Shanghai Industry: House, Garden & Pets Media: Outdoor Market: China Language: English Executive Creative Director: Elvis Chau, Yang Yeo Creative Director: Hattie Cheng Copywriter: Chanfron Zhao Art Director: Danny Li, Haoxi Lv Photography: Illusion, Kingkong Bangkok, Surachai Puthikulangkura

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Babies, 2 Brand: Oral-B Agency: Publicis, Sao Paulo Industry: Beauty & Health Media: Print Market: Brazil

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Chief Creative Officer: Hugo Rodrigues Creative Director: Leo Macias Copywriter: Luis Felipe Figueiredo Art Director: Antonio Correa Photography: Marcos Lopez

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Oral-B Stages. For you to brush your baby’s teeth.


Facebook Brand: SEAT Agency: Anonimo, Mexico City Industry: Automotive & Services Media: Outdoor Market: Mexico

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Creative Director: Arturo Castilla, Ray López, Rafael Martínez, Jorge Mendez Copywriter: Carlos Allec, Rafael Martínez Art Director: Aldo Chavez, Jorge Mendez

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Roachville Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: House, Garden & Pets Media: Outdoor Market: South Africa

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Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Thokozani Mashigo Art Director: Sifiso Nkabinde Photography: Russell Scott

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PIE CHART

Brand: The Guardian Agency: BBH, London Industry: Media & Publishing Media: Outdoor Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director: Nick Gill Creative Director: David Kolbusz Copywriter: Peter Reid Art Director: Carl Broadhurst

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Airplane Brand: Stihl Agency: Publicis, Paris Industry: House, Garden & Pets Media: Print Market: France

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Chief Creative Officer: Olivier Altmann Creative Director: Frederic Royer Copywriter: Mathieu Degryse Art Director: Fanny Chevalier, Yves-Eric Deboey Photography: Yann Le Pape

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Blonde Brand: Garnier Agency: Publicis, Zurich Industry: Beauty & Health Media: Print Market: Switzerland

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Chief Creative Officer: Thomas Wildberger Creative Director: Grischa Rubinick, Thomas Wildberger Copywriter: David Luebke Art Director: Thomas Mueller, Tom Müller Photography: Billy & Hells

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For any hair type.


Athletes, Beach Volleyball Player

Brand: Coca-Cola Agency: McCann Erickson, Geneva Industry: Non-alcoholic drinks Media: Outdoor Market: Switzerland Creative Director: Bill Biancoli Copywriter: Bill Biancoli, Florian Kaehler Art Director: Birol Bayraktar, Florian Fischkal, Michael Jacob

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Babies, 3 Brand: Oral-B Agency: Publicis, Sao Paulo Industry: Beauty & Health Media: Print Market: Brazil

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Chief Creative Officer: Hugo Rodrigues Creative Director: Leo Macias Copywriter: Luis Felipe Figueiredo Art Director: Antonio Correa Photography: Marcos Lopez

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Oral-B Stages. For you to brush your baby’s teeth.


Rugbeer

Brand: Salta Agency: Ogilvy, Buenos Aires Industry: Alcoholic drinks Media: Outdoor Market: Argentina Creative Director: Bertagni Diego, Ignacio Jardon, Maddalena Maximiliano, Javier Mentasti

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Simple Power of Cheerios Brand: General Mills Agency: Saatchi & Saatchi, New York Industry: Food Media: Outdoor Market: United States

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Creative Director: Peter Moore Smith, Conway Williamson Copywriter: Eva Schneider, Peter Moore Smith Art Director: Katie Jensen

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Made of More Campaign Brand: Guinness Agency: BBDO, London Industry: Alcoholic drinks Media: Outdoor Market: United Kingdom

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Creative Director: Dave Buchanan, Mike Hannett Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Nadav Kander

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Carry Heavy Attachments Brand: Yahoo Agency: Ogilvy, Gurgaon Industry: Internet sites & Services Media: Outdoor Market: India

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Creative Director: Ajay Gahlaut, Shailender Mahajan, Ranjan Nautiyal Copywriter: Ranjan Nautiyal Art Director: Srikant Behera, Shailender Mahajan

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SPRITE SHOWER Brand: Coca-Cola Agency: Ogilvy, Sao Paulo Industry: Non-alcoholic drinks Media: Outdoor Market: Brazil

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Creative Director: Danilo Janjácomo, Claudio Lima, Anselmo Ramos, Fred Saldanha Copywriter: Luiz Vicente Simoes Art Director: Fernando Saú

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A Window Into the Near Future Brand: BMW Agency: KBS+P, New York Industry: Automotive & Services Media: Ambient & Interactive Market: United States

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Creative Director: Ed Brojerdi, Michael Craven, Izzy DeBellis, Marc Hartzman, DJ Pierce Copywriter: Kevin Keehn Art Director: Cesar Rubin, Olena Shmahalo

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Athletes, Runners Brand: Coca-Cola Agency: McCann Erickson, Geneva Industry: Non-alcoholic drinks Media: Outdoor Market: Switzerland

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Creative Director: Bill Biancoli Copywriter: Bill Biancoli, Florian Kaehler Art Director: Birol Bayraktar, Florian Fischkal, Michael Jacob

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B&B Eggs Brand: B&B Hotels Agency: Publicis, Frankfurt am Main Industry: Transport & Tourism Media: Outdoor Published: Jun., 2012 Market: Germany Language: German

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Executive Creative Director: Volker Schrader Creative Director: Mathias Henkel, Diana Sukopp Copywriter: Felix Seiffert Art Director: Anne Henkel, Christian Kuzman Photography: Marc Wuchner

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Bed & Breakfast - Single room starting from 45,50 Bed & Breakfast - Double room starting from 61,00


Rugbeer Brand: Salta Agency: Ogilvy, Buenos Aires

Creative Director: Bertagni Diego, Ignacio Jardon, Maddalena Maximiliano, Javier Mentasti

Industry: Alcoholic drinks Media: Outdoor Market: Argentina

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Made of More Campaign Brand: Guinness Agency: BBDO, London Industry: Alcoholic drinks Media: Outdoor Market: United Kingdom

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Creative Director: Dave Buchanan, Mike Hannett Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Nadav Kander

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Human Coupons

Brand: IKEA Agency: Leo Burnett, Toronto Industry: House, Garden & Pets Media: Outdoor Market: Canada Creative Director: David Federico, Lisa Greenberg, Judy John, Morgan Kurchak Copywriter: Andrew Caie Art Director: Noel Fenn

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Made of More Campaign Brand: Guinness Agency: BBDO, London Industry: Alcoholic drinks Media: Outdoor Market: United Kingdom

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Creative Director: Dave Buchanan, Mike Hannett Copywriter: Mike Sutherland Art Director: Ant Nelson Photography: Nadav Kander

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Carry Heavy Attachments Brand: Yahoo Agency: Ogilvy, Gurgaon Industry: Internet sites & Services Media: Outdoor Market: India

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Creative Director: Ajay Gahlaut, Shailender Mahajan, Ranjan Nautiyal Copywriter: Ranjan Nautiyal Art Director: Srikant Behera, Shailender Mahajan

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Aftermath Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

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Rolling Stones Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom

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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

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AUS TO USA Brand: Virgin Agency: BBDO, Sydney Industry: Transport & Tourism Media: Outdoor Market: Australia

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Executive Creative Director: Paul Nagy Creative Director: Luke Chess Copywriter: Ryan Albuino, Josh Braithwaite Art Director: Andrew Chu, Michael Dole, Sarah Parris, Sebastian Vizor Photography: Nick May

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Styrofoam Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia

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Volvo In Every Car Brand: Volvo Agency: La Comunidad, Miami Industry: Automotive & Services Media: Outdoor Market: United States

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Creative Director: Edu De La Herran, Scott Linnen, Joaquin Mollá, José Mollá, Leo Prat, Ricardo Vior Copywriter: Gustavo Lauria, Scott Linnen, Leo Prat Art Director: Jaume Leis, Ricardo Vior

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Wall of Shoes Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: Food Media: Outdoor Market: South Africa

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Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Vincent Osmond Art Director: Jade Manning Photography: Vernon Reed

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Astronaut Brand: OMO Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Print Market: Singapore

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Chief Creative Officer: Kirk Gainsford, Dominic Stallard Executive Creative Director: Dominic Stallard Copywriter: Natalie Rose Art Director: Karen Vermeulen Photography: Sebastian Siah

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OMO dirt is good


Bear Brand: Gollog Agency: BBDO, Sao Paulo Industry: Transport & Tourism Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros Copywriter: Ricardo Wolff Art Director: Guiga Giacomo

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See More of New Zealand by Train Brand: Kiwirail Agency: BBDO, Wellington Industry: Transport & Tourism Media: Outdoor Market: United States

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Executive Creative Director: Philip Andrew Copywriter: Emily Beautrais, Tom Cunliffe Art Director: Brigid Alkema, Lisa Dupre, Zac Lancaster Photography: Lindsay Keats

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Athletes, High Jumper

Brand: Coca-Cola Agency: McCann Erickson, Geneva Industry: Non-alcoholic drinks Media: Outdoor Market: Switzerland Creative Director: Bill Biancoli Copywriter: Bill Biancoli, Florian Kaehler Art Director: Birol Bayraktar, Florian Fischkal, Michael Jacob

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Garage Door Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

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Sport Brand: The Sunday Times Agency: CHI & Partners, London Industry: Media & Publishing Media: Print Published: Nov., 2011 Market: United Kingdom

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Executive Creative Director: Jon Burley, Jonathan Burley Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Dan Beckett, Richard Brim

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Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th


The Surf Club Project Brand: Dulux Agency: BBDO, Melbourne Industry: House, Garden & Pets Media: Outdoor Market: Australia

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Creative Director: Ant Keogh Copywriter: Simon Bagnasco Art Director: Brett Colliver, Paul Reardon Photography: Ryley Brown, Katie Milwright

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The Surf Club Project Brand: Dulux Agency: BBDO, Melbourne Industry: House, Garden & Pets Media: Outdoor Market: Australia

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Creative Director: Ant Keogh Copywriter: Simon Bagnasco Art Director: Brett Colliver, Paul Reardon Photography: Ryley Brown, Katie Milwright

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Physicist Brand: OMO Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Print Market: Singapore

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Chief Creative Officer: Kirk Gainsford, Dominic Stallard Executive Creative Director: Dominic Stallard Copywriter: Natalie Rose Art Director: Karen Vermeulen Photography: Sebastian Siah

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OMO dirt is good


Open Happiness

Brand: Coca-Cola Agency: McCann Erickson, Berlin Industry: Non-alcoholic drinks Media: Outdoor Published: Apr., 2012 Market: Germany Language: English Chief Creative Officer: Bill Biancoli Executive Creative Director: Thorsten Adenauer, Stefan Baechle Creative Director: Thorsten Adenauer, Stefan Baechle, Bill Biancoli, Tilo Endert, Erik Gonan Copywriter: Tilo Endert Art Director: Erik Gonan, Lisa Marie Schröder

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CITYSCAPE Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng

Click for all One Show winners


Queen Mao Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India

Click for full credits

Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak

Click for all One Show winners


Rugbeer Brand: Salta Agency: Ogilvy, Buenos Aires

Creative Director: Bertagni Diego, Ignacio Jardon, Maddalena Maximiliano, Javier Mentasti

Industry: Alcoholic drinks Media: Outdoor Market: Argentina

Click for full credits

Click for all One Show winners


Roachville Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: House, Garden & Pets Media: Outdoor Market: South Africa

Click for full credits

Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Thokozani Mashigo Art Director: Sifiso Nkabinde Photography: Russell Scott

Click for all One Show winners


SPRITE SHOWER Brand: Coca-Cola Agency: Ogilvy, Sao Paulo Industry: Non-alcoholic drinks Media: Outdoor Market: Brazil

Click for full credits

Creative Director: Danilo Janjácomo, Claudio Lima, Anselmo Ramos, Fred Saldanha Copywriter: Luiz Vicente Simoes Art Director: Fernando Saú

Click for all One Show winners


Carry Heavy Attachments Brand: Yahoo Agency: Ogilvy, Gurgaon Industry: Internet sites & Services Media: Outdoor Market: India

Click for full credits

Creative Director: Ajay Gahlaut, Shailender Mahajan, Ranjan Nautiyal Copywriter: Ranjan Nautiyal Art Director: Srikant Behera, Shailender Mahajan

Click for all One Show winners


Kia Optima Panoramic Sunroof Brand: KIA Agency: David&Goliath, El Segundo Industry: Automotive & Services Media: Outdoor Market: United States

Click for full credits

Creative Director: David Angelo, John Battle, Eron Broughton, Colin Jeffery Copywriter: Noah Phillips Art Director: Joseph Danluck Photography: Toby Pederson

Click for all One Show winners


The Surf Club Project Brand: Dulux Agency: BBDO, Melbourne Industry: House, Garden & Pets Media: Outdoor Market: Australia

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Creative Director: Ant Keogh Copywriter: Simon Bagnasco Art Director: Brett Colliver, Paul Reardon Photography: Ryley Brown, Katie Milwright

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The Surf Club Project Brand: Dulux Agency: BBDO, Melbourne Industry: House, Garden & Pets Media: Outdoor Market: Australia

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Creative Director: Ant Keogh Copywriter: Simon Bagnasco Art Director: Brett Colliver, Paul Reardon Photography: Ryley Brown, Katie Milwright

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See More of New Zealand by Train Brand: Kiwirail Agency: BBDO, Wellington Industry: Transport & Tourism Media: Outdoor Market: United States

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Executive Creative Director: Philip Andrew Copywriter: Emily Beautrais, Tom Cunliffe Art Director: Brigid Alkema, Lisa Dupre, Zac Lancaster Photography: Lindsay Keats

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Open Happiness Brand: Coca-Cola Agency: McCann Erickson, Berlin Industry: Non-alcoholic drinks Media: Print Published: Apr., 2012 Market: Germany Language: English

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Chief Creative Officer: Bill Biancoli Executive Creative Director: Thorsten Adenauer, Stefan Baechle Creative Director: Tilo Endert, Erik Gonan Copywriter: Tilo Endert Art Director: Lisa Marie Schröder

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Open Happiness


Over Excitement, Woman, 2 Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke

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The Harvey Nichols Sale Try to contain your excitement


Volunteer Brand: Ray-Ban Agency: Marcel, Paris Industry: Personal accessories Media: Print Published: Mar., 2012 Market: France

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Chief Creative Officer: Erik Vervroegen Creative Director: Dimitri Guerassimov, Eric Jannon Copywriter: Martin Rocaboy Art Director: Anaïs Boileau, Bastien Grisolet, Souen Le Van Photography: Mark Seliger

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Never hide


The Surf Club Project Brand: Dulux Agency: BBDO, Melbourne Industry: House, Garden & Pets Media: Outdoor Market: Australia

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Creative Director: Ant Keogh Copywriter: Simon Bagnasco Art Director: Brett Colliver, Paul Reardon Photography: Ryley Brown, Katie Milwright

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Oil paintings, 3 Brand: Jameson Agency: TBWA, New York Industry: Alcoholic drinks Media: Outdoor Market: United States

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Creative Director: Mark Figliulo, Alisa Sengel Wixom, Kris Wixom Copywriter: Chris Stephens Art Director: Jelani Curtis, Kevin Kaminishi

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Benjamin Franklin once bragged the entire way to Dublin about discovering electricity. After tasting my whiskey, the ride back was oddly quiet. — John Jameson Taste above all else


Fireworks New Axe Anarchy for him + for her Unleash the chaos

Brand: Axe/Lynx Agency: BBH, London Industry: Beauty & Health Media: Print Published: Jan., 2012 Market: United Kingdom Language: English Executive Creative Director: Nick Gill Creative Director: Dominic Goldman, David Kolbusz Copywriter: Daniel Schaefer, Dean Woodhouse Art Director: Hugo Bierschenk, Szymon Rose Photography: Jean-Yves Lemoigne Director: Tom Kuntz

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See More of New Zealand by Train Brand: Kiwirail Agency: BBDO, Wellington Industry: Transport & Tourism Media: Outdoor Market: United States

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Executive Creative Director: Philip Andrew Copywriter: Emily Beautrais, Tom Cunliffe Art Director: Brigid Alkema, Lisa Dupre, Zac Lancaster Photography: Lindsay Keats

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Marionettebot Brand: United Arrows Agency: TBWA, Tokyo Industry: Apparel, Clothing & Footwear Media: Cyber Market: Japan

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Creative Director: Kazoo Sato Copywriter: Kanako Ishioroshi Art Director: Sachiko Oyamada, Katsuhiro Shimizu

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Red Brand: Garnier Agency: Publicis, Zurich Industry: Beauty & Health Media: Print Market: Switzerland

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Chief Creative Officer: Thomas Wildberger Creative Director: Grischa Rubinick, Thomas Wildberger Copywriter: David Luebke Art Director: Thomas Mueller, Tom Müller Photography: Billy & Hells

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For any hair type.


Corona Familiar

Brand: Corona Agency: Cramer-Krasselt, Chicago Industry: Alcoholic drinks Media: Outdoor Market: United States Creative Director: G. Andrew Meyer Copywriter: Lauren Omanoff Art Director: David Levy

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Rugbeer Brand: Salta Agency: Ogilvy, Buenos Aires

Creative Director: Bertagni Diego, Ignacio Jardon, Maddalena Maximiliano, Javier Mentasti

Industry: Alcoholic drinks Media: Outdoor Market: Argentina

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Facebook Brand: SEAT Agency: Anonimo, Mexico City Industry: Automotive & Services Media: Outdoor Market: Mexico

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Creative Director: Arturo Castilla, Ray López, Rafael Martínez, Jorge Mendez Copywriter: Carlos Allec, Rafael Martínez Art Director: Aldo Chavez, Jorge Mendez

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Athletes, Artistic Gymnast

Brand: Coca-Cola Agency: McCann Erickson, Geneva Industry: Non-alcoholic drinks Media: Outdoor Market: Switzerland Creative Director: Bill Biancoli Copywriter: Bill Biancoli, Florian Kaehler Art Director: Birol Bayraktar, Florian Fischkal, Michael Jacob

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The Fountain of Electrolytenment Brand: Nestlé Agency: McCann Erickson, New York Industry: Non-alcoholic drinks Media: Ambient & Interactive Market: United States

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Creative Director: Andreas Dahlqvist, Linus Karlsson, Daniel Kim, Craig Markus, Gib Marquardt, David Waraska, Don Marshall Wilhelmi

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ROAD MAP Brand: Life Cycle Agency: DDB, Singapore Industry: Culture, Recreation & Sport Media: Outdoor Market: Singapore

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Chief Creative Officer: Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Andrew Hook, Thomas Yang Copywriter: Andrew Hook Art Director: Chris Soh, Thomas Yang Photography: Allan Ng

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Babies, 1 Brand: Oral-B Agency: Publicis, Sao Paulo Industry: Beauty & Health Media: Print Market: Brazil

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Chief Creative Officer: Hugo Rodrigues Creative Director: Leo Macias Copywriter: Luis Felipe Figueiredo Art Director: Antonio Correa Photography: Marcos Lopez

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Oral-B Stages. For you to brush your baby’s teeth.


You + 1 Brand: Smart Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Outdoor Market: Germany

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Creative Director: Jan Harbeck, Marius Lohmann, Max Millies, David Mously, Wolfgang Schneider Copywriter: Farid Baslam, Nicolas Linde, Max Millies, David Missing Art Director: Ann-Marie Behrens, Oskar Strauss

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Corona Familiar

Brand: Corona Agency: Cramer-Krasselt, Chicago Industry: Alcoholic drinks Market: United States Creative Director: G. Andrew Meyer Copywriter: Lauren Omanoff Art Director: David Levy

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Open Happiness Brand: Coca-Cola Agency: McCann Erickson, Berlin Industry: Non-alcoholic drinks Media: Outdoor Published: Apr., 2012 Market: Germany Language: English

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Chief Creative Officer: Bill Biancoli Executive Creative Director: Thorsten Adenauer, Stefan Baechle Creative Director: Thorsten Adenauer, Stefan Baechle, Bill Biancoli, Tilo Endert, Erik Gonan Copywriter: Tilo Endert Art Director: Erik Gonan, Lisa Marie Schröder

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Pelicans Brand: Harvey Nichols Agency: Y&R, Dubai Industry: Retail & Distribution Media: Print Market: United Arab Emirates

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Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: Shahir Zag Art Director: Kalpesh Patankar Photography: Remix Studio, Bangkok Nok Pipattungkul, Anuchai Secharunputong

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Starts 1st june


Boxer Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

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Fashion Pains Brand: Nordiska Kompaniet Agency: Garbergs, Stockholm Industry: Retail & Distribution Media: Outdoor Market: Sweden

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Creative Director: Petter Ödeen Copywriter: Rebecka Osvald Art Director: Mattias Dahlqvist, Johan Wilde Photography: Agent Bauer, Joel Rhodin

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Corona Familiar

Brand: Corona Agency: Cramer-Krasselt, Chicago Industry: Alcoholic drinks Media: Outdoor Market: United States Creative Director: G. Andrew Meyer Copywriter: Lauren Omanoff Art Director: David Levy

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Forgiveness, Teddy Brand: McDonald's Agency: DDB, New York Industry: Food Media: Print Market: United States

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Chief Creative Officer: Matt Eastwood Creative Director: Matt Eastwood Copywriter: John Downing, Iggy Rodriquez Art Director: Justin Carew, Matt Knapp Photography: Sean Izzard

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Forgiveness is never far away McDonald's I'm lovin' it


Roachville Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: House, Garden & Pets Media: Outdoor Market: South Africa

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Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Thokozani Mashigo Art Director: Sifiso Nkabinde Photography: Russell Scott

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See More of New Zealand by Train Brand: Kiwirail Agency: BBDO, Wellington Industry: Transport & Tourism Media: Outdoor Market: United States

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Executive Creative Director: Philip Andrew Copywriter: Emily Beautrais, Tom Cunliffe Art Director: Brigid Alkema, Lisa Dupre, Zac Lancaster Photography: Lindsay Keats

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Take a look at Brussels Brand: SNCF Agency: TBWA, Boulogne-Billancourt Industry: Transport & Tourism Media: Ambient & Interactive Market: France

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Creative Director: Franck Botbol, Hugues Cholez, Eric Holden, Rémi Noël, Philippe Simonet Copywriter: Nicolas Roncerel Art Director: Jérémy Armand

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Over Excitement, Man Brand: Harvey Nichols Agency: DDB, London Industry: Retail & Distribution Media: Outdoor Market: United Kingdom

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Executive Creative Director: Jeremy Craigen Creative Director: Peter Heyes Photography: Alan Clarke

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The Harvey Nichols Sale Try to contain your excitement


B&B Bacon Brand: B&B Hotels Agency: Publicis, Frankfurt am Main Industry: Transport & Tourism Media: Outdoor Published: Jun., 2012 Market: Germany Language: German

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Executive Creative Director: Volker Schrader Creative Director: Mathias Henkel, Diana Sukopp Copywriter: Felix Seiffert Art Director: Anne Henkel, Christian Kuzman Photography: Marc Wuchner

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Bed & Breakfast - Single room starting from 45,50 Bed & Breakfast - Double room starting from 61,00


Lincoln Fahd Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India

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Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak

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ORANGE JUICE Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong

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Black Brand: Garnier Agency: Publicis, Zurich Industry: Beauty & Health Media: Print Market: Switzerland

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Chief Creative Officer: Thomas Wildberger Creative Director: Grischa Rubinick, Thomas Wildberger Copywriter: David Luebke Art Director: Thomas Mueller, Tom Müller Photography: Billy & Hells

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For any hair type.


SPRITE SHOWER Brand: Coca-Cola Agency: Ogilvy, Sao Paulo Industry: Non-alcoholic drinks Media: Outdoor Market: Brazil

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Creative Director: Danilo Janjácomo, Claudio Lima, Anselmo Ramos, Fred Saldanha Copywriter: Luiz Vicente Simoes Art Director: Fernando Saú

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Bathtub Brand: Converse Agency: Anomaly, New York Industry: Apparel, Clothing & Footwear Media: Outdoor Market: United States

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Chief Creative Officer: Mike Byrne Executive Creative Director: Sheena Brady, Ian Toombs Creative Director: Mike Byrne Copywriter: Nick Terzis Art Director: Roy Torres Photography: Dan Monick, Magdalena Wosinska

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Airplane Brand: Stihl Agency: Publicis, Paris Industry: House, Garden & Pets Media: Print Market: France

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Chief Creative Officer: Olivier Altmann Creative Director: Frederic Royer Copywriter: Mathieu Degryse Art Director: Fanny Chevalier, Yves-Eric Deboey Photography: Yann Le Pape

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Loading bar Brand: Books.ch Agency: Publicis, Zurich Industry: Internet sites & Services Media: Outdoor Market: Switzerland

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Creative Director: Ralph Halder, Tim Hoppin Copywriter: David Luebke Art Director: Bruce Roberts

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Who Uses the Word Chalice?

Brand: Newcastle Brown Ale Agency: Droga5, New York Industry: Alcoholic drinks Media: Outdoor Market: United States Creative Director: Scott Bell, Kevin Brady, David Droga, Ted Royer Art Director: Dan Treichel

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Roachville Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: House, Garden & Pets Media: Outdoor Market: South Africa

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Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Thokozani Mashigo Art Director: Sifiso Nkabinde Photography: Russell Scott

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You + 1 Brand: Smart Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Outdoor Market: Germany

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Creative Director: Jan Harbeck, Marius Lohmann, Max Millies, David Mously, Wolfgang Schneider Copywriter: Farid Baslam, Nicolas Linde, Max Millies, David Missing Art Director: Ann-Marie Behrens, Oskar Strauss

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Norte Photoblocker Brand: Norte Beer Agency: Saatchi & Saatchi Industry: Alcoholic drinks Media: Outdoor

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Creative Director: Maxi Itzkoff, Ariel Serkin, Mariano Serkin Copywriter: Nicolas Diaco Art Director: Ezequiel De Luca

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Roachville Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: House, Garden & Pets Market: South Africa

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Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Thokozani Mashigo Art Director: Sifiso Nkabinde Photography: Russell Scott

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Styrofoam Brand: Volkswagen Agency: BBDO, Sao Paulo Industry: Automotive & Services Media: Print Market: Brazil

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Creative Director: André Kassu, Marcos Medeiros, Luiz Sanches, Renato Simões Copywriter: Alexandre Scaff Art Director: Marcus Kawamura Photography: Mario Daloia

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Athletes, Swimmer Brand: Coca-Cola Agency: McCann Erickson, Geneva Industry: Non-alcoholic drinks Media: Outdoor Market: Switzerland

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Creative Director: Bill Biancoli Copywriter: Bill Biancoli, Florian Kaehler Art Director: Birol Bayraktar, Florian Fischkal, Michael Jacob

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Wall of Shoes Brand: Tiger Brands Agency: TBWA, Johannesburg Industry: Food Media: Outdoor Market: South Africa

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Creative Director: Matthew Brink, Adam Livesey, Justin Wright Copywriter: Vincent Osmond Art Director: Jade Manning Photography: Vernon Reed

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Fashion Pains Brand: Nordiska Kompaniet Agency: Garbergs, Stockholm Industry: Retail & Distribution Media: Outdoor Market: Sweden

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Creative Director: Petter Ödeen Copywriter: Rebecka Osvald Art Director: Mattias Dahlqvist, Johan Wilde Photography: Agent Bauer, Joel Rhodin

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You + 1 Brand: Smart Agency: BBDO, Dusseldorf Industry: Automotive & Services Media: Outdoor Market: Germany

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Creative Director: Jan Harbeck, Marius Lohmann, Max Millies, David Mously, Wolfgang Schneider Copywriter: Farid Baslam, Nicolas Linde, Max Millies, David Missing Art Director: Ann-Marie Behrens, Oskar Strauss

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Make the politicians work Brand: URA.RU Agency: Voskhod, Yekaterinburg Industry: Internet sites & Services Media: Outdoor Market: Russia

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Creative Director: Andrey Gubaydullin Copywriter: Egor Gavrilin, Evgeny Primachenko Art Director: Vladislav Derevyannikh, Dmitry Maslakov

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Rugbeer Brand: Salta Agency: Ogilvy, Buenos Aires

Creative Director: Bertagni Diego, Ignacio Jardon, Maddalena Maximiliano, Javier Mentasti

Industry: Alcoholic drinks Media: Outdoor Market: Argentina

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KETCHUP Brand: Breeze Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Outdoor Market: Singapore

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Chief Creative Officer: Clinton Manson, Dominic Stallard Executive Creative Director: Clinton Manson, Dominic Stallard Creative Director: Lisa Glasgow Copywriter: Lisa Glasgow Art Director: Loh Seow Khian, Liong Khoon Kiat Photography: Jeremy Wong

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Archaeologist Brand: OMO Agency: Lowe, Singapore Industry: House, Garden & Pets Media: Print Market: Singapore

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Chief Creative Officer: Kirk Gainsford, Dominic Stallard Executive Creative Director: Dominic Stallard Copywriter: Natalie Rose Art Director: Karen Vermeulen Photography: Sebastian Siah

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OMO dirt is good


Oil paintings, 2 Brand: Jameson Agency: TBWA, New York Industry: Alcoholic drinks Media: Outdoor Market: United States

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Creative Director: Mark Figliulo, Alisa Sengel Wixom, Kris Wixom Copywriter: Chris Stephens Art Director: Jelani Curtis, Kevin Kaminishi

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The Great Blizzard of 1787 prevented many ships from delivering my whiskey. Luckily for me, I'm not a ship. — John Jameson Taste above all else


Kia Optima Panoramic Sunroof Brand: KIA Agency: David&Goliath, El Segundo Industry: Automotive & Services Media: Outdoor Market: United States

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Creative Director: David Angelo, John Battle, Eron Broughton, Colin Jeffery Copywriter: Noah Phillips Art Director: Joseph Danluck Photography: Toby Pederson

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Western Union Demo Billboards Brand: Western Union Agency: McCann Erickson, Mumbai Industry: Financial & Legal services Media: Outdoor Market: India

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Chief Creative Officer: Prasoon Joshi Executive Creative Director: Akshay Kapnadak, Rahul Mathew Creative Director: Prasoon Joshi, Akshay Kapnadak, Rahul Mathew Copywriter: Rahul Mathew Art Director: Mukesh Jadhav, Akshay Kapnadak

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Fashion Pains Brand: Nordiska Kompaniet Agency: Garbergs, Stockholm Industry: Retail & Distribution Media: Outdoor Market: Sweden

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Creative Director: Petter Ödeen Copywriter: Rebecka Osvald Art Director: Mattias Dahlqvist, Johan Wilde Photography: Agent Bauer, Joel Rhodin

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PUBLIC SERVICE


GOLD PENCIL


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Dumb Ways To Die Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Radio Market: Australia

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Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Help! I Want to Save a Life

Brand: Help Remedies Agency: Droga5, New York Industry: Public interest & Non-profit Media: Direct Market Market: United States Creative Director: Nathan Frank Copywriter: Paul Caiozzo, Graham Douglas, Nathan Frank, Alberto Portas Martagon Art Director: Alfredo Adan Roses Director: Jason Jones

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Help! I Want to Save a Life Brand: Help Remedies Agency: Droga5, New York Industry: Public interest & Non-profit Media: Direct Market Market: United States

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Creative Director: Nathan Frank Copywriter: Paul Caiozzo, Graham Douglas, Nathan Frank, Alberto Portas Martagon Art Director: Alfredo Adan Roses Director: Jason Jones

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Smoking Kid

Watch the video

Brand: Thai Health Promotion Foundation Agency: Ogilvy, Bangkok Industry: Public interest & Non-profit Media: Promotion & Event Market: Thailand

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Executive Creative Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn Creative Director: Taewit Jariyanukulpan, Prasert Vijitpawan Copywriter: Denchai Kheereerak, Kris Garford Spindler Art Director: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Asawin Tejasakulsin Director: Kittithat Tangsirikit

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Help! I Want to Save a Life Brand: Help Remedies Agency: Droga5, New York Industry: Public interest & Non-profit Media: Direct Market Market: United States

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Creative Director: Nathan Frank Copywriter: Paul Caiozzo, Graham Douglas, Nathan Frank, Alberto Portas Martagon Art Director: Alfredo Adan Roses Director: Jason Jones

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SILVER PENCIL


Three wise men

Watch the video

Brand: UNICEF Agency: Forsman & Bodenfors, Goteborg Industry: Public interest & Non-profit Media: TV & Cinema Market: Sweden

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Copywriter: Marcus Hägglöf, Jacob Nelson Art Director: Johanna Hoffman-Bang, Agnes Stenberg- Schentz Director: Torbjorn Martin, Tomas Skoging

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Click to listen

Rescue Radio - Sinhalese Rescue Brand: Sawa Mninjah Agency: Ogilvy, Dubai Industry: Public interest & Non-profit Media: Radio Market: United Arab Emirates

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Executive Creative Director: Steve Hough Creative Director: Ben Knight, Ramzi Moutran Copywriter: Logan Allason, Dylan Kidson, Sascha Kuntze, Ali Mokdad, James Purdie

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Potable Water Generator Brand: UTEC - The University of Engineering and Technology Agency: DraftFCB, Lima Industry: Education Media: Outdoor Market: Peru

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Creative Director: Alejandro Aponte, Juan Donalisio, Humberto Polar Copywriter: Alejandro Aponte Art Director: Juan Donalisio

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A Girl

Brand: CPCR - The Center For The Protection Of Children's Rights Foundation Agency: Leo Burnett, Bangkok Industry: Public interest & Non-profit Media: Print Market: Thailand Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo Creative Director: Sanpathit Tavijaroen Copywriter: Chanwit Nimcharoen Art Director: Sanpathit Tavijaroen, Wantaya Thitipaisal, Sompat Trisadikun Photography: Chubcheevit Studio, Chub Nokkaew

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BRONZE PENCIL


A Boy

Brand: CPCR - The Center For The Protection Of Children's Rights Foundation Agency: Leo Burnett, Bangkok Industry: Public interest & Non-profit Media: Print Market: Thailand Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo Creative Director: Sanpathit Tavijaroen Copywriter: Chanwit Nimcharoen Art Director: Sanpathit Tavijaroen, Wantaya Thitipaisal, Sompat Trisadikun Photography: Chubcheevit Studio, Chub Nokkaew

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Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

Click for full credits Click for all One Show winners


Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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A Girl 2

Brand: CPCR - The Center For The Protection Of Children's Rights Foundation Agency: Leo Burnett, Bangkok Industry: Public interest & Non-profit Media: Print Market: Thailand Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo Creative Director: Sanpathit Tavijaroen Copywriter: Chanwit Nimcharoen Art Director: Sanpathit Tavijaroen, Wantaya Thitipaisal, Sompat Trisadikun Photography: Chubcheevit Studio, Chub Nokkaew

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Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

Click for full credits Click for all One Show winners


Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Click to listen

The Battle of Somme Brand: War Museum Agency: Ireland/Davenport, Johannesburg

Creative Director: John Davenport, Phil Ireland

Industry: Culture, Recreation & Sport Media: Radio Market: South Africa

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A Girl

Brand: CPCR - The Center For The Protection Of Children's Rights Foundation Agency: Leo Burnett, Bangkok Industry: Public interest & Non-profit Media: Print Market: Thailand Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo Creative Director: Sanpathit Tavijaroen Copywriter: Chanwit Nimcharoen Art Director: Sanpathit Tavijaroen, Wantaya Thitipaisal, Sompat Trisadikun Photography: Chubcheevit Studio, Chub Nokkaew

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MERIT


Beer Brand: Don't Drive Drunk Foundation Agency: Leo Burnett, Bangkok Industry: Public interest & Non-profit Media: Outdoor Market: Thailand

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Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo Creative Director: Ariyawat Juntaratip Copywriter: Fuad Ahmad, Pathida Akkarajindanon Art Director: Ariyawat Juntaratip, Sompat Trisadikun, Sarut Yungcharoen Photography: Chub Nokkaew

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Cigarette Price Setter Brand: Palladium Shopping Mall Agency: Master Roma Waiteman, Curitiba Industry: Retail & Distribution Media: Miscellaneous Market: Brazil

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Creative Director: Victor Afonso, Flavio Waiteman Copywriter: Bruno Leite Art Director: David Keller, Carolinne Rebello

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Harry Potter and Troy Come with a story and leave with another

Brand: Colsubsidio Agency: Lowe, Bogota Industry: Professional & Public services Media: Print Published: Mar., 2012 Market: Colombia Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Carlos Camacho, Gustavo Marioni Copywriter: Mario Lagos Art Director: Andres Lancheros, Sebastián Peláez, Guillermo Siachoque Photography: Dario Mora

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Ace Bus Brand: Ace Agency: TDA_Boulder, Boulder Industry: Public interest & Non-profit Media: Outdoor Market: United States

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Creative Director: Thomas Dooley, Jonathan Schoenberg Copywriter: Phil Van Buren Art Director: Zach Shapiro

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Seatbelts, Red Buckle up. Stay alive.

Brand: Quebec Automobile Insurance Society Agency: Lg2, Quebec Industry: Financial & Legal services Media: Print Market: Canada Creative Director: Luc du Sault Copywriter: Luc du Sault Art Director: Jean Lafrenière Photography: Maude DeVarennes

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Volcano Brand: Red Cross Agency: Y&R, Dubai Industry: Public interest & Non-profit Media: Print Published: Feb., 2012 Market: United Arab Emirates

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Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: William Mathovani, Shahir Zag Art Director: Kalpesh Patankar, Sajesh Pudussery Photography: Mojtaba Komeili

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Redcross.org.lb/volunteer


Las Fantasias?as del Comandante Poster Series

Brand: Chlopak Leonard Schechter Agency: Creature, Seattle Industry: Corporate self-promo Media: Print Market: United States Creative Director: Steve Cullen, Jim Haven Copywriter: Troy Burrows, Brandon Waterman Art Director: Nick Bruskewitz, Shawn Diaz

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First Time Brand: Big Sisters Agency: DDB, Vancouver Industry: Public interest & Non-profit Media: TV & Cinema Market: Canada

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Watch the video Creative Director: Cosmo Campbell, Daryl Gardiner, Dean Lee Copywriter: Daryl Gardiner, Amina Halim Art Director: Lisa Chen-Wing, Daryl Gardiner Photography: Mick Reynolds Director: Jon + Torey

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Champagne Brand: Don't Drive Drunk Foundation Agency: Leo Burnett, Bangkok Industry: Public interest & Non-profit Media: Outdoor Market: Thailand

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Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo Creative Director: Ariyawat Juntaratip Copywriter: Fuad Ahmad, Pathida Akkarajindanon Art Director: Ariyawat Juntaratip, Sompat Trisadikun, Sarut Yungcharoen Photography: Chub Nokkaew

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En Sus Zapatos / In Their Shoes Brand: ACNUR Agency: BBDO, Bogota Industry: Public interest & Non-profit Media: Direct Market Market: Colombia

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Creative Director: Alejandro Calero, Hugo Corredor, Giovanni Martinez Copywriter: Alejandro Calero Art Director: Alejandro Calero Photography: Alfonso Torres

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JOB

Brand: Raising the Roof Agency: Leo Burnett, Toronto Industry: Public interest & Non-profit Media: Outdoor Market: Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Anthony Chelvanathan

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Amendment One

Brand: McKinney Agency: McKinney, Durham Industry: Public interest & Non-profit Media: Print Market: United States Copywriter: Jonathan Cude Art Director: Ellen Steinberg

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Las Fantasias?as del Comandante Poster Series

Brand: Chlopak Leonard Schechter Agency: Creature, Seattle Industry: Corporate self-promo Media: Print Market: United States Creative Director: Steve Cullen, Jim Haven Copywriter: Troy Burrows, Brandon Waterman Art Director: Nick Bruskewitz, Shawn Diaz

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Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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Hot Wheels 'Keychain' Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Print Market: India

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Creative Director: Amitabh Agnihotri, Abhijit Avasthi, Rajiv Rao, Sameer Sojwal Copywriter: Yogesh Mani Pradhan, Sameer Sojwal Art Director: Sameer Sojwal Photography: Chirayu Palande

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Uncomfortable children Brand: Nuestro Mexico del Futuro Agency: TBWA, Mexico City Industry: Public interest & Non-profit Media: TV & Cinema Market: Mexico

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Watch the video Creative Director: Oscar Casarreal, Pablo Guerrero, Joaquín Maldonado Copywriter: Iván Alvarado, Erick Flores, Lorena Medellin, Eduardo Rodriguez Art Director: Eduardo Andrade, Laura Rivapalacio Director: Mario Munoz

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Vodka Brand: Don't Drive Drunk Foundation Agency: Leo Burnett, Bangkok Industry: Public interest & Non-profit Media: Outdoor Market: Thailand

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Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo Creative Director: Ariyawat Juntaratip Copywriter: Fuad Ahmad, Pathida Akkarajindanon Art Director: Ariyawat Juntaratip, Sompat Trisadikun, Sarut Yungcharoen Photography: Chub Nokkaew

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Vitamin Z

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Brand: Detroit Zoo Agency: Doner Industry: Culture, Recreation & Sport Media: TV & Cinema

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Chief Creative Officer: Rob Strasberg Executive Creative Director: Justin Smith Creative Director: Karen Cathel, Jimmy Kollin Director: JB Carlin

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That's Strange

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Brand: Detroit Zoo Agency: Doner Industry: Culture, Recreation & Sport Media: TV & Cinema

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Chief Creative Officer: Rob Strasberg Executive Creative Director: Justin Smith Creative Director: Karen Cathel, Jimmy Kollin Director: JB Carlin

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Independence

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Brand: Amnesty International Agency: TBWA, Boulogne-Billancourt Industry: Public interest & Non-profit Media: TV & Cinema Published: Apr., 2012 Market: France Language: French

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Executive Creative Director: Eric Holden, Rémi Noël Copywriter: Benoit Leroux Art Director: Philippe Taroux Photography: Marc Gouby Director: Joe Vanhoutteghem

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We will never let money hide reality from us.


Planning to Make a Plan Brand: New South Wales Government Agency: Y&R, Melbourne Industry: Public interest & Non-profit Media: TV & Cinema Market: Australia

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Watch the video Creative Director: Reed Collins Art Director: John Koay Director: Dave Klaiber

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Lost Choir Brand: International Children's Fund Agency: Grey, Dusseldorf Industry: Public interest & Non-profit Media: Promotion & Event Market: Germany

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Watch the video Creative Director: Neil Elliot, Mark Hendy Copywriter: Dominik Janning Art Director: Michael Kucharski Director: Tim Neiser

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Planning to Make a Plan Brand: New South Wales Government Agency: Y&R, Melbourne Industry: Public interest & Non-profit Media: TV & Cinema Market: Australia

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Watch the video Chief Creative Officer: Reed Collins Creative Director: Reed Collins Copywriter: Karl Fleet Art Director: John Koay Director: Dave Klaiber

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Don't text and drive

Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa Executive Creative Director: Chris Gotz Creative Director: Chris Gotz Copywriter: Cuanan Cronwright Art Director: Justin Enderstein

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Soldiers

Brand: Wounded Warriors Canada Agency: BBDO, Toronto Industry: Public interest & Non-profit Media: Print Market: Canada Creative Director: Peter Ignazi, Carlos Moreno, Arthur Shah, John Terry Copywriter: Arthur Shah Art Director: John Terry Photography: Philip Rostron

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THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen

Brand: National Cancer Society Agency: McCann Erickson, Kuala Lumpur Industry: Public interest & Non-profit Media: Design & Branding Market: Malaysia Creative Director: Ean-hwa Huang, Szu-hung Lee Copywriter: Szu-hung Lee, Peng Cheok Li, Azlaili Yunus Art Director: Azlaili Yunus

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The Daily Abuse Brand: UNESCO Agency: Serviceplan, Munich Industry: Public interest & Non-profit Media: Print Market: Germany

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Chief Creative Officer: Alexander Schill Executive Creative Director: Maik Kaehler, Christoph Nann Creative Director: Maik Kaehler, Christoph Nann, Alexander Schill, Marc Vosshall Copywriter: Angeliki Karnoupaki Art Director: Iliés Terki Hassaine, Robin Lorentschat

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BEDROOM CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico

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Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset

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70% of abused children turn into abusive adults. Donate at savethechildren.mx


Streets Brand: League Against Cancer Agency: Y&R, Lima Industry: Public interest & Non-profit Media: Print Market: Peru

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Executive Creative Director: Flavio Pantigoso Creative Director: Flavio Pantigoso Copywriter: Gino Bernabé, Daniel de León Art Director: Edher Espinoza, Christian Sánchez Photography: Alex Freundt

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Recycled Calendar Brand: World Wildlife Fund (WWF) Agency: Ogilvy, Gurgaon Industry: Public interest & Non-profit Media: Direct Market Market: India

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Creative Director: Ajay Gahlaut, Gaurav Nautiyal, Jossy Raphael, Nitin Srivastava Copywriter: Anu Gulati Art Director: Umesh Baldaniya

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Hot Wheels 'Keychain' Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Direct Market Market: India

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Creative Director: Amitabh Agnihotri, Abhijit Avasthi, Rajiv Rao, Sameer Sojwal Copywriter: Yogesh Mani Pradhan, Sameer Sojwal Art Director: Sameer Sojwal Photography: Chirayu Palande

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Amendment One

Brand: McKinney Agency: McKinney, Durham Industry: Public interest & Non-profit Media: Print Market: United States Copywriter: Jonathan Cude Art Director: Ellen Steinberg

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Llttle red riding hood and Moby Dick Come with a story and leave with another

Brand: Colsubsidio Agency: Lowe, Bogota Industry: Professional & Public services Media: Print Published: Mar., 2012 Market: Colombia Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Carlos Camacho, Gustavo Marioni Copywriter: Mario Lagos Art Director: Andres Lancheros, Sebastián Peláez, Guillermo Siachoque Photography: Dario Mora

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Cigarette Price Setter

Brand: Palladium Shopping Mall Agency: Master Roma Waiteman, Curitiba Industry: Retail & Distribution Media: Miscellaneous Market: Brazil Creative Director: Victor Afonso, Flavio Waiteman Copywriter: Bruno Leite Art Director: David Keller, Carolinne Rebello

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The Boot Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Mar., 2012 Market: France

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Executive Creative Director: Jorge Carreno, Robin de Lestrade Creative Director: Jorge Carreno, Robin de Lestrade Copywriter: Ugo Fossa, Eric Lavenac Art Director: Guillaume Auboyneau Photography: Magali Films, Illario, Ilario Magali

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Be proud. Beach cleanup days from 22nd to 25th of March.


Sports Field Brand: League Against Cancer Agency: Y&R, Lima Industry: Public interest & Non-profit Media: Print Market: Peru

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Executive Creative Director: Flavio Pantigoso Creative Director: Flavio Pantigoso Copywriter: Gino Bernabé, Daniel de León Art Director: Edher Espinoza, Christian Sánchez Photography: Alex Freundt

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Like Me Brand: Big Sisters Agency: DDB, Vancouver Industry: Public interest & Non-profit Media: TV & Cinema Market: Canada

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Watch the video Creative Director: Cosmo Campbell, Daryl Gardiner, Dean Lee Copywriter: Daryl Gardiner, Amina Halim Art Director: Lisa Chen-Wing, Daryl Gardiner Photography: Mick Reynolds Director: Jon + Torey

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Dragon Brand: ANLCI Agency: DDB, Paris Industry: Public interest & Non-profit Media: Print Published: Jan., 2013 Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau

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Amendment One

Brand: McKinney Agency: McKinney, Durham Industry: Public interest & Non-profit Media: Print Market: United States Copywriter: Jonathan Cude Art Director: Ellen Steinberg

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Planning to Make a Plan Brand: New South Wales Government Agency: Y&R, Melbourne Industry: Public interest & Non-profit Media: TV & Cinema Market: Australia

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Watch the video Creative Director: Reed Collins Art Director: John Koay Director: Dave Klaiber

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Amendment One

Brand: McKinney Agency: McKinney, Durham Industry: Public interest & Non-profit Media: Print Market: United States Copywriter: Jonathan Cude Art Director: Ellen Steinberg

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Soldiers

Brand: Wounded Warriors Canada Agency: BBDO, Toronto Industry: Public interest & Non-profit Media: Print Market: Canada Creative Director: Peter Ignazi, Carlos Moreno, Arthur Shah, John Terry Copywriter: Arthur Shah Art Director: John Terry Photography: Philip Rostron

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The Bottle Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Mar., 2012 Market: France

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Executive Creative Director: Jorge Carreno, Robin de Lestrade Creative Director: Jorge Carreno, Robin de Lestrade Copywriter: Ugo Fossa, Eric Lavenac Art Director: Guillaume Auboyneau Photography: Magali Films, Illario, Ilario Magali

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Be proud. Beach cleanup days from 22nd to 25th of March.


Recycled Calendar Brand: World Wildlife Fund (WWF) Agency: Ogilvy, Gurgaon Industry: Public interest & Non-profit Media: Direct Market Market: India

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Creative Director: Ajay Gahlaut, Gaurav Nautiyal, Jossy Raphael, Nitin Srivastava Copywriter: Anu Gulati Art Director: Umesh Baldaniya

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Operation Bethlehem

Brand: Colombian Ministry of Defence Agency: Lowe, Bogota Industry: Professional & Public services Media: Promotion & Event Market: Colombia Creative Director: Jaime Duque, Gustavo Marioni, Jose Miguel Sokoloff Copywriter: Daniel Baloco, Silvia Forero, Mario Lagos, Sergio Leon, Pablo Zuloaga Art Director: Daniel Delgado, Juan Romero, Duvan Villegas

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Las Fantasias?as del Comandante Poster Series

Brand: Chlopak Leonard Schechter Agency: Creature, Seattle Industry: Corporate self-promo Media: Print Market: United States Creative Director: Steve Cullen, Jim Haven Copywriter: Troy Burrows, Brandon Waterman Art Director: Nick Bruskewitz, Shawn Diaz

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The Rubber Band Brand: Singapore Raffles Music College Agency: DDB, Singapore Industry: Education Media: Direct Market Market: Singapore

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Chief Creative Officer: Rowena Bhagchandani, Neil Johnson Executive Creative Director: Joji Jacob Creative Director: Joji Jacob, Neil Johnson, Thomas Yang Copywriter: Adrian Yeap Art Director: Khoo Meng Hau

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Holidays Brand: ANLCI Agency: DDB, Paris Industry: Public interest & Non-profit Media: Print Published: Jan., 2013 Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau

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Cover Up

Brand: CJFE - Canadian Journalists for Free Expression Agency: Juniper Park, Toronto Industry: Public interest & Non-profit Media: Print Market: Canada Executive Creative Director: Terry Drummond, Alan Madill, Barry Quinn Copywriter: Matt Hubbard Art Director: Mike Schonberger

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Extra Time

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Brand: Nike Agency: Wieden+Kennedy, Portland Industry: Apparel, Clothing & Footwear Media: TV & Cinema Market: United States

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Creative Director: Susan Hoffman, Ryan O'Rourke, Alberto Ponte, Joe Staples Copywriter: Antony Goldstein Art Director: Bertrand Fleuret Director: Lance Bangs

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TAP

Brand: Medicins Sans Frontieres Agency: M&C Saatchi, Sydney Industry: Public interest & Non-profit Media: Print Market: Australia Chief Creative Officer: Tom McFarlane Executive Creative Director: Ben Welsh Creative Director: Oliver Devaris, Olivier Girard, Graham Johnson Copywriter: Oliver Devaris Art Director: Graham Johnson Photography: Cream Studios, Steve Yorke

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Wanna Baby Brand: Big Sisters Agency: DDB, Vancouver Industry: Public interest & Non-profit Media: TV & Cinema Market: Canada

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Watch the video Creative Director: Cosmo Campbell, Daryl Gardiner, Dean Lee Copywriter: Daryl Gardiner, Amina Halim Art Director: Lisa Chen-Wing, Daryl Gardiner Photography: Mick Reynolds Director: Jon + Torey

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Computer Brand: ANLCI Agency: DDB, Paris Industry: Public interest & Non-profit Media: Print Published: Jan., 2013 Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau

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Who Cares? Brand: Swedish Armed Forces Agency: DDB, Stockholm Industry: Professional & Public services Media: Promotion & Event Market: Sweden

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Creative Director: Magnus Jakobsson, Fredrik Simonsson Copywriter: Martin Lundgren, Jeff Salomonsson Art Director: Lisa Granberg, Daniel Mencak

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Anti-Dengue Mosquito Trap

Brand: Maynilad Water Company Agency: Y&R, Makati Industry: Professional & Public services Media: Direct Market Market: Philippines Creative Director: Badong Abesamis, Marcus Rebeschini Art Director: Grace Benesa Photography: Ariel Bautista

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Operation Bethlehem Brand: Colombian Ministry of Defence Agency: Lowe, Bogota Industry: Professional & Public services Media: Promotion & Event Market: Colombia

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Creative Director: Jaime Duque, Gustavo Marioni, Jose Miguel Sokoloff Copywriter: Daniel Baloco, Silvia Forero, Mario Lagos, Sergio Leon, Pablo Zuloaga Art Director: Daniel Delgado, Juan Romero, Duvan Villegas

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Early Detection Cancer Screening, Breast Cancer

Brand: Ontario Ministry of Health Agency: BBDO, Toronto Industry: Public interest & Non-profit Media: Print Market: Canada Executive Creative Director: Peter Ignazi, Carlos Moreno Copywriter: Frank Macera Art Director: Jonathan Guy

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KITCHEN CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico

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Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset

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70% of abused children turn into abusive adults. Donate at savethechildren.mx


DOG

Brand: Raising the Roof Agency: Leo Burnett, Toronto Industry: Public interest & Non-profit Media: Outdoor Market: Canada Chief Creative Officer: Judy John Creative Director: Lisa Greenberg, Judy John Copywriter: Steve Persico Art Director: Anthony Chelvanathan Photography: Anthony Chelvanathan

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Early Detection Cancer Screening, Colon Cancer

Brand: Ontario Ministry of Health Agency: BBDO, Toronto Industry: Public interest & Non-profit Media: Print Market: Canada Executive Creative Director: Peter Ignazi, Carlos Moreno Copywriter: Frank Macera Art Director: Jonathan Guy

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Las Fantasias?as del Comandante Poster Series

Brand: Chlopak Leonard Schechter Agency: Creature, Seattle Industry: Corporate self-promo Media: Print Market: United States Creative Director: Steve Cullen, Jim Haven Copywriter: Troy Burrows, Brandon Waterman Art Director: Nick Bruskewitz, Shawn Diaz

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Car Brand: Fight for literacy Agency: DDB, Paris Industry: Public interest & Non-profit Media: Print Published: Jan., 2013 Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau

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Earthquake Brand: Red Cross Agency: Y&R, Dubai Industry: Public interest & Non-profit Media: Print Published: Feb., 2012 Market: United Arab Emirates

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Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: William Mathovani, Shahir Zag Art Director: Kalpesh Patankar, Sajesh Pudussery Photography: Mojtaba Komeili

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Redcross.org.lb/volunteer


Bikini Brand: ANLCI Agency: DDB, Paris Industry: Public interest & Non-profit Media: Print Published: Jan., 2013 Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau

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Helpless

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Brand: St John's Ambulance Agency: BBH, London Industry: Professional & Public services Media: TV & Cinema Market: United Kingdom

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Executive Creative Director: Nick Gill Creative Director: Matt Doman, Ian Heartfield Copywriter: Dan Morris Art Director: Charlene Chandrasekaran Director: Benito Montorio

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Recycled Calendar Brand: World Wildlife Fund (WWF) Agency: Ogilvy, Gurgaon Industry: Public interest & Non-profit Media: Direct Market Market: India

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Creative Director: Ajay Gahlaut, Gaurav Nautiyal, Jossy Raphael, Nitin Srivastava Copywriter: Anu Gulati Art Director: Umesh Baldaniya

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'Tools of Destruction' Brand: ACRES Agency: Ogilvy, Singapore Industry: Public interest & Non-profit Media: TV & Cinema Market: Singapore

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Watch the video Creative Director: Steve Back, James Daniels Copywriter: Adeline Siow Art Director: Kairong Ku

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Dumb Ways To Die

Brand: Metro Trains Agency: McCann Erickson, Melbourne Industry: Transport & Tourism Media: Print Market: Australia Executive Creative Director: John Mescall Creative Director: John Mescall Copywriter: John Mescall Art Director: Pat Baron

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THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen Brand: National Cancer Society Agency: McCann Erickson, Kuala Lumpur Industry: Public interest & Non-profit Media: Design & Branding Market: Malaysia

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Creative Director: Ean-hwa Huang, Szuhung Lee Copywriter: Szu-hung Lee, Peng Cheok Li, Azlaili Yunus Art Director: Azlaili Yunus

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THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen Brand: National Cancer Society Agency: McCann Erickson, Kuala Lumpur Industry: Public interest & Non-profit Media: Design & Branding Market: Malaysia

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Creative Director: Ean-hwa Huang, Szuhung Lee Copywriter: Szu-hung Lee, Peng Cheok Li, Azlaili Yunus Art Director: Azlaili Yunus

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Flood Brand: Red Cross Agency: Y&R, Dubai Industry: Public interest & Non-profit Media: Print Published: Feb., 2012 Market: United Arab Emirates

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Chief Creative Officer: Shahir Zag Creative Director: Kalpesh Patankar, Shahir Zag Copywriter: William Mathovani, Shahir Zag Art Director: Kalpesh Patankar, Sajesh Pudussery Photography: Mojtaba Komeili

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Redcross.org.lb/volunteer


Don't text and drive

Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa Executive Creative Director: Chris Gotz Creative Director: Chris Gotz Copywriter: Cuanan Cronwright Art Director: Justin Enderstein

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Pennies For Life Brand: The Microloan Foundation Agency: Lowe, London Industry: Public interest & Non-profit Media: Outdoor Market: United Kingdom

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Creative Director: Greg Delaney, Richard Denney, Dave Henderson Copywriter: Richard J Warren Art Director: Paul Hancock

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The Couch Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Mar., 2012 Market: France

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Executive Creative Director: Jorge Carreno, Robin de Lestrade Creative Director: Jorge Carreno, Robin de Lestrade Copywriter: Ugo Fossa, Eric Lavenac Art Director: Guillaume Auboyneau Photography: Magali Films, Illario, Ilario Magali

Click for all One Show winners

Be proud. Beach cleanup days from 22nd to 25th of March.


Hot Wheels 'Keychain' Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Direct Market Market: India

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Creative Director: Amitabh Agnihotri, Abhijit Avasthi, Rajiv Rao, Sameer Sojwal Copywriter: Yogesh Mani Pradhan, Sameer Sojwal Art Director: Sameer Sojwal Photography: Chirayu Palande

Click for all One Show winners


Early Detection Cancer Screening, Cervical Cancer

Brand: Ontario Ministry of Health Agency: BBDO, Toronto Industry: Public interest & Non-profit Media: Print Market: Canada Executive Creative Director: Peter Ignazi, Carlos Moreno Copywriter: Frank Macera Art Director: Jonathan Guy

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Text Cursor: Bike/Pram/Car Brand: Samsung Agency: Cheil, Hong Kong Industry: Automotive & Services Media: Print Market: China

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Creative Director: Paul Chan, Shi Ping Ong Copywriter: Paul Chan Art Director: Shi Ping Ong Photography: Mak Kah Heng

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Waiting. For seven years. Brand: Foundation FOR LIFE -- for organ donation Agency: Ogilvy, Frankfurt am Main Industry: Public interest & Non-profit Media: Outdoor Market: Germany

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Creative Director: Tim Stuebane, Birgit Van Den Valentyn, Stephan Vogel Copywriter: Anke Roell Art Director: Matthias Bauer, Johannes Jost

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Text Cursor: Bike/Pram/Car Brand: Samsung Agency: Cheil, Hong Kong Industry: Automotive & Services Media: Print Market: China

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Creative Director: Paul Chan, Shi Ping Ong Copywriter: Paul Chan Art Director: Shi Ping Ong Photography: Mak Kah Heng

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Don't text and drive

Brand: Volkswagen Agency: Ogilvy, Cape Town Industry: Automotive & Services Media: Print Market: South Africa Executive Creative Director: Chris Gotz Creative Director: Chris Gotz Copywriter: Cuanan Cronwright Art Director: Justin Enderstein

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Cigarette Price Setter

Brand: Palladium Shopping Mall Agency: Master Roma Waiteman, Curitiba Industry: Retail & Distribution Media: Miscellaneous Market: Brazil Creative Director: Victor Afonso, Flavio Waiteman Copywriter: Bruno Leite Art Director: David Keller, Carolinne Rebello

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Cigarette Price Setter Brand: Palladium Shopping Mall Agency: Master Roma Waiteman, Curitiba Market: Brazil

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Creative Director: Victor Afonso, Flavio Waiteman Copywriter: Bruno Leite Art Director: David Keller, Carolinne Rebello

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LIVINGROOM CIRCLE Brand: Save the Children Agency: Y&R, Mexico City Industry: Public interest & Non-profit Media: Outdoor Published: Apr., 2012 Market: Mexico

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Chief Creative Officer: Rafael Barthaburu, Esteban Sacco Creative Director: Francisco Ferro Copywriter: Gumaro Dávila, Salvador Lara, Auber Romero Art Director: Oscar Chávez, José Mario Muñoz, Ana Segurajaúregui Photography: Ale Burset

Click for all One Show winners

70% of abused children turn into abusive adults. Donate at savethechildren.mx


Hot Wheels 'Keychain' Brand: Hot Wheels Agency: Ogilvy, Mumbai Industry: Toys & Games Media: Direct Market Market: India

Click for full credits

Creative Director: Amitabh Agnihotri, Abhijit Avasthi, Rajiv Rao, Sameer Sojwal Copywriter: Yogesh Mani Pradhan, Sameer Sojwal Art Director: Sameer Sojwal Photography: Chirayu Palande

Click for all One Show winners


Parks Brand: League Against Cancer Agency: Y&R, Lima Industry: Public interest & Non-profit Media: Print Market: Peru

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Executive Creative Director: Flavio Pantigoso Creative Director: Flavio Pantigoso Copywriter: Gino Bernabé, Daniel de León Art Director: Edher Espinoza, Christian Sánchez Photography: Alex Freundt

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The Shoe Brand: Surfrider Foundation Agency: Y&R, Boulogne-Billancourt Industry: Public interest & Non-profit Media: Print Published: Mar., 2012 Market: France

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Executive Creative Director: Jorge Carreno, Robin de Lestrade Creative Director: Jorge Carreno, Robin de Lestrade Copywriter: Ugo Fossa, Eric Lavenac Art Director: Guillaume Auboyneau Photography: Magali Films, Illario, Ilario Magali

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Be proud. Beach cleanup days from 22nd to 25th of March.


REVERSAL OF ROLES Brand: Helpage India Agency: TapRoot, Mumbai Industry: Public interest & Non-profit Media: Cyber Market: India

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Creative Director: Agnello Dias, Santosh Padhi Copywriter: NIVEDITA AGASHE, Pranav Bhide Art Director: Pranav Bhide, Santosh Padhi

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Snow white and Sherlock Holmes Come with a story and leave with another

Brand: Colsubsidio Agency: Lowe, Bogota Industry: Professional & Public services Media: Print Published: Mar., 2012 Market: Colombia Chief Creative Officer: Jose Miguel Sokoloff Executive Creative Director: Jaime Duque Creative Director: Carlos Camacho, Gustavo Marioni Copywriter: Mario Lagos Art Director: Andres Lancheros, Sebastián Peláez, Guillermo Siachoque Photography: Dario Mora

Click for full credits Click for all One Show winners


Soldiers

Brand: Wounded Warriors Canada Agency: BBDO, Toronto Industry: Public interest & Non-profit Media: Print Market: Canada Creative Director: Peter Ignazi, Carlos Moreno, Arthur Shah, John Terry Copywriter: Arthur Shah Art Director: John Terry Photography: Philip Rostron

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15 Watts 品牌: Eskom 广告公司: Saatchi & Saatchi () 行业: 公益与非盈利组织 媒体: 影视

点击查看详细信息

视频播放 创意总监: Liam Wielopolski 文案: Wynand Prinsloo 美术指导: Wihan Meerholz 导演: Hilton Tennant

点击查看全部One Show获奖作品


King of the Jungle

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Brand: Detroit Zoo Agency: Doner Industry: Culture, Recreation & Sport Media: TV & Cinema

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Chief Creative Officer: Rob Strasberg Executive Creative Director: Justin Smith Creative Director: Karen Cathel, Jimmy Kollin Director: JB Carlin

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Mascara Brand: ANLCI Agency: DDB, Paris Industry: Public interest & Non-profit Media: Print Published: Jan., 2013 Market: France

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Executive Creative Director: Alexandre Hervé Copywriter: Jean-François Bouchet Art Director: Emmanuel Courteau

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A Girl

Brand: CPCR - The Center For The Protection Of Children's Rights Foundation Agency: Leo Burnett, Bangkok Industry: Public interest & Non-profit Media: Print Market: Thailand Chief Creative Officer: Sompat Trisadikun Executive Creative Director: Keeratie Chaimoungkalo Creative Director: Sanpathit Tavijaroen Copywriter: Chanwit Nimcharoen Art Director: Sanpathit Tavijaroen, Wantaya Thitipaisal, Sompat Trisadikun Photography: Chubcheevit Studio, Chub Nokkaew

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Amendment One

Brand: McKinney Agency: McKinney, Durham Industry: Public interest & Non-profit Media: Print Market: United States Copywriter: Jonathan Cude Art Director: Ellen Steinberg

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Text Cursor: Bike/Pram/Car Brand: Samsung Agency: Cheil, Hong Kong Industry: Automotive & Services Media: Print Market: China

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Creative Director: Paul Chan, Shi Ping Ong Copywriter: Paul Chan Art Director: Shi Ping Ong Photography: Mak Kah Heng

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Thursday Arvo

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Brand: Transport Accident Commission (TAC) Agency: Grey, Melbourne Industry: Public interest & Non-profit Media: TV & Cinema Market: Australia

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Executive Creative Director: Michael Knox Creative Director: Nigel Dawson, Michael Knox Copywriter: Nigel Dawson Art Director: Peter Becker Director: Bruce Hunt

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Operation Bethlehem Brand: Colombian Ministry of Defence Agency: Lowe, Bogota Industry: Professional & Public services Media: Promotion & Event Market: Colombia

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Creative Director: Jaime Duque, Gustavo Marioni, Jose Miguel Sokoloff Copywriter: Daniel Baloco, Silvia Forero, Mario Lagos, Sergio Leon, Pablo Zuloaga Art Director: Daniel Delgado, Juan Romero, Duvan Villegas

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SELF-PROMOTION


SILVER PENCIL


We Sent Their Brief's Back Brand: TBWA Agency: TBWA, Johannesburg Industry: Corporate self-promo Media: Design & Branding Market: South Africa

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Creative Director: Matthew Brink, Mike Groenewald, Adam Livesey, Sacha Traest Copywriter: Vincent Osmond Art Director: Jade Manning, Ilze Venter Photography: Graeme Borchers Director: Brett De Vos

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We Sent Their Brief's Back Brand: TBWA Agency: TBWA, Johannesburg Industry: Corporate self-promo Media: Design & Branding Market: South Africa

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Creative Director: Matthew Brink, Mike Groenewald, Adam Livesey, Sacha Traest Copywriter: Vincent Osmond Art Director: Jade Manning, Ilze Venter Photography: Graeme Borchers Director: Brett De Vos

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We Sent Their Brief's Back Brand: TBWA Agency: TBWA, Johannesburg Industry: Corporate self-promo Media: Design & Branding Market: South Africa

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Creative Director: Matthew Brink, Mike Groenewald, Adam Livesey, Sacha Traest Copywriter: Vincent Osmond Art Director: Jade Manning, Ilze Venter Photography: Graeme Borchers Director: Brett De Vos

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We Sent Their Brief's Back Brand: TBWA Agency: TBWA, Johannesburg Industry: Corporate self-promo Media: Design & Branding Market: South Africa

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Creative Director: Matthew Brink, Mike Groenewald, Adam Livesey, Sacha Traest Copywriter: Vincent Osmond Art Director: Jade Manning, Ilze Venter Photography: Graeme Borchers Director: Brett De Vos

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We Sent Their Brief's Back Brand: TBWA Agency: TBWA, Johannesburg Industry: Corporate self-promo Media: Design & Branding Market: South Africa

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Creative Director: Matthew Brink, Mike Groenewald, Adam Livesey, Sacha Traest Copywriter: Vincent Osmond Art Director: Jade Manning, Ilze Venter Photography: Graeme Borchers Director: Brett De Vos

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MERIT


Now is better Brand: Sagmeister & Walsh Agency: Sagmeister & Walsh, New York Industry: Corporate self-promo Media: Design & Branding Market: United States

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Creative Director: Stefan Sagmeister Art Director: Stefan Sagmeister, Jessica Walsh

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Brand: Mother Agency: Mother, London Industry: Corporate self-promo Media: Design & Branding Market: United Kingdom Creative Director: Caroline Pay Copywriter: Jane Lucas Art Director: Stephen Ledger-Lomas Photography: Caroll Taveras

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Integrated Advertising Brand: Baumann Ber Rivnay Agency: Saatchi & Saatchi, Ramat Gan Industry: Corporate self-promo Media: Design & Branding Market: Israel

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Creative Director: Yoram Levi, Eran Nir, Nadav Pressman Copywriter: Dorit Gvili, Yossi Lubaton, Nadav Pressman, Gili Sasson, Shushu E. Spanier, Maayan Tirangel Art Director: Levi Li, Jantien Roozenburg Photography: Ofir Kedmi Director: Shushu E. Spanier

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Now is better Brand: Sagmeister & Walsh Agency: Sagmeister & Walsh, New York Industry: Corporate self-promo Media: Design & Branding Market: United States

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Creative Director: Stefan Sagmeister Art Director: Stefan Sagmeister, Jessica Walsh

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MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT) Brand: Nissan Agency: TBWA, Tokyo Industry: Automotive & Services Media: Design & Branding Market: Japan

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Executive Creative Director: Kazoo Sato Creative Director: Kazoo Sato Copywriter: Kei Nakamura Art Director: Katsuhiro Shimizu

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You are here Brand: Mother Agency: Mother, London Industry: Corporate self-promo Media: Design & Branding Market: United Kingdom

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Creative Director: Caroline Pay Copywriter: Jane Lucas Art Director: Stephen Ledger-Lomas Photography: Caroll Taveras

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Healthy Business Cards Brand: McCann Health Agency: McCann Health, Sydney Industry: Professional & Public services Media: Design & Branding Market: Australia

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Creative Director: June Laffey Copywriter: Emma Johnson, June Laffey Art Director: Kate Chisnall, Thomas Dirnberger, Bob Johnson

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Integrated Advertising Brand: Baumann Ber Rivnay Agency: Saatchi & Saatchi, Ramat Gan Industry: Corporate self-promo Media: Design & Branding Market: Israel

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Creative Director: Yoram Levi, Eran Nir, Nadav Pressman Copywriter: Dorit Gvili, Yossi Lubaton, Nadav Pressman, Gili Sasson, Shushu E. Spanier, Maayan Tirangel Art Director: Levi Li, Jantien Roozenburg Photography: Ofir Kedmi Director: Shushu E. Spanier

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MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT) Brand: Nissan Agency: TBWA, Tokyo Industry: Automotive & Services Media: Design & Branding Market: Japan

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Executive Creative Director: Kazoo Sato Creative Director: Kazoo Sato Copywriter: Kei Nakamura Art Director: Katsuhiro Shimizu

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You are here

Brand: Mother Agency: Mother, London Industry: Corporate self-promo Media: Design & Branding Market: United Kingdom Creative Director: Caroline Pay Copywriter: Jane Lucas Art Director: Stephen Ledger-Lomas Photography: Caroll Taveras

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Ogilvy Persian & Urdu Brand: Ogilvy Agency: Ogilvy, Gurgaon Industry: Corporate self-promo Media: Design & Branding Market: India

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Creative Director: Preeti Koul Chaudhry, Ajay Gahlaut, Piyush Pandey, Jossy Raphael Copywriter: Piyush Pandey, Nasheet Shadani Art Director: Nasheet Shadani

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MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT) Brand: Nissan Agency: TBWA, Tokyo Industry: Automotive & Services Media: Design & Branding Market: Japan

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Executive Creative Director: Kazoo Sato Creative Director: Kazoo Sato Copywriter: Kei Nakamura Art Director: Katsuhiro Shimizu

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Integrated Advertising Brand: Baumann Ber Rivnay Agency: Saatchi & Saatchi, Ramat Gan Industry: Corporate self-promo Media: Design & Branding Market: Israel

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Creative Director: Yoram Levi, Eran Nir, Nadav Pressman Copywriter: Dorit Gvili, Yossi Lubaton, Nadav Pressman, Gili Sasson, Shushu E. Spanier, Maayan Tirangel Art Director: Levi Li, Jantien Roozenburg Photography: Ofir Kedmi Director: Shushu E. Spanier

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Goodbye MINI Brand: TAXI 2 Agency: TAXI, Toronto Industry: Corporate self-promo Media: Design & Branding Market: Canada

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Creative Director: Jeff MacEachern, Lance Martin Copywriter: Mike Blackmore Art Director: Mike Lee, Jeff MacEachern

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Ogilvy Persian & Urdu Brand: Ogilvy Agency: Ogilvy, Gurgaon Industry: Corporate self-promo Media: Design & Branding Market: India

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Creative Director: Preeti Koul Chaudhry, Ajay Gahlaut, Piyush Pandey, Jossy Raphael Copywriter: Piyush Pandey, Nasheet Shadani Art Director: Nasheet Shadani

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Ogilvy Persian & Urdu Brand: Ogilvy Agency: Ogilvy, Gurgaon Industry: Corporate self-promo Media: Design & Branding Market: India

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Creative Director: Preeti Koul Chaudhry, Ajay Gahlaut, Piyush Pandey, Jossy Raphael Copywriter: Piyush Pandey, Nasheet Shadani Art Director: Nasheet Shadani

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Now is better Brand: Sagmeister & Walsh Agency: Sagmeister & Walsh, New York Industry: Corporate self-promo Media: Design & Branding Market: United States

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Creative Director: Stefan Sagmeister Art Director: Stefan Sagmeister, Jessica Walsh

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Goodbye MINI

Brand: TAXI 2 Agency: TAXI, Toronto Industry: Corporate self-promo Media: Design & Branding Market: Canada Creative Director: Jeff MacEachern, Lance Martin Copywriter: Mike Blackmore Art Director: Mike Lee, Jeff MacEachern

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Goodbye MINI

Brand: TAXI 2 Agency: TAXI, Toronto Industry: Corporate self-promo Media: Design & Branding Market: Canada Creative Director: Jeff MacEachern, Lance Martin Copywriter: Mike Blackmore Art Director: Mike Lee, Jeff MacEachern

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Integrated Advertising Brand: Baumann Ber Rivnay Agency: Saatchi & Saatchi, Ramat Gan Industry: Corporate self-promo Media: Design & Branding Market: Israel

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Creative Director: Yoram Levi, Eran Nir, Nadav Pressman Copywriter: Dorit Gvili, Yossi Lubaton, Nadav Pressman, Gili Sasson, Shushu E. Spanier, Maayan Tirangel Art Director: Levi Li, Jantien Roozenburg Photography: Ofir Kedmi Director: Shushu E. Spanier

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You are here

Brand: Mother Agency: Mother, London Industry: Corporate self-promo Media: Design & Branding Market: United Kingdom Creative Director: Caroline Pay Copywriter: Jane Lucas Art Director: Stephen Ledger-Lomas Photography: Caroll Taveras

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Healthy Business Cards Brand: McCann Health Agency: McCann Health, Sydney Industry: Professional & Public services Media: Design & Branding Market: Australia

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Creative Director: June Laffey Copywriter: Emma Johnson, June Laffey Art Director: Kate Chisnall, Thomas Dirnberger, Bob Johnson

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Ogilvy Persian & Urdu Brand: Ogilvy Agency: Ogilvy, Gurgaon Industry: Corporate self-promo Media: Design & Branding Market: India

Click for full credits

Creative Director: Preeti Koul Chaudhry, Ajay Gahlaut, Piyush Pandey, Jossy Raphael Copywriter: Piyush Pandey, Nasheet Shadani Art Director: Nasheet Shadani

Click for all One Show winners


Ogilvy Persian & Urdu Brand: Ogilvy Agency: Ogilvy, Gurgaon Industry: Corporate self-promo Media: Design & Branding Market: India

Click for full credits

Creative Director: Preeti Koul Chaudhry, Ajay Gahlaut, Piyush Pandey, Jossy Raphael Copywriter: Piyush Pandey, Nasheet Shadani Art Director: Nasheet Shadani

Click for all One Show winners


Healthy Business Cards Brand: McCann Health Agency: McCann Health, Sydney Industry: Professional & Public services Media: Design & Branding Market: Australia

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Creative Director: June Laffey Copywriter: Emma Johnson, June Laffey Art Director: Kate Chisnall, Thomas Dirnberger, Bob Johnson

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Integrated Advertising Brand: Baumann Ber Rivnay Agency: Saatchi & Saatchi, Ramat Gan Industry: Corporate self-promo Media: Design & Branding Market: Israel

Click for full credits

Creative Director: Yoram Levi, Eran Nir, Nadav Pressman Copywriter: Dorit Gvili, Yossi Lubaton, Nadav Pressman, Gili Sasson, Shushu E. Spanier, Maayan Tirangel Art Director: Levi Li, Jantien Roozenburg Photography: Ofir Kedmi Director: Shushu E. Spanier

Click for all One Show winners


You are here

Brand: Mother Agency: Mother, London Industry: Corporate self-promo Media: Design & Branding Market: United Kingdom Creative Director: Caroline Pay Copywriter: Jane Lucas Art Director: Stephen Ledger-Lomas Photography: Caroll Taveras

Click for full credits Click for all One Show winners


Healthy Business Cards Brand: McCann Health Agency: McCann Health, Sydney Industry: Professional & Public services Media: Design & Branding Market: Australia

Click for full credits

Creative Director: June Laffey Copywriter: Emma Johnson, June Laffey Art Director: Kate Chisnall, Thomas Dirnberger, Bob Johnson

Click for all One Show winners



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