EYE-OPENING EMPLOYER BRANDING STATS
IT’S A CANDIDATE’S MARKET
The labour market WE ARE showed an all-time HIRING record number of vacancies available for May to July 2018, at 829,000
829,000 vacancies
(up 51,000 from the previous year). Average 0.38 candidates per role
Only 0.38 candidates apply for every role
EMPLOYER BRANDING IS VITAL SEARCH
CastUK.com
89%
of organisations have made efforts to improve their employer branding over the last year
Companies with a poor employer brand have to pay at least 10% more in wages
9%
10%
Having a strong employer brand can increase your quality of hire by 9%.
YOUR ONLINE PRESENCE MATTERS 36%
Job posts get 36% more applications if accompanied by a recruiting video
73%
73% of 18- to 34-year-olds found their last job through a social network
A GREAT CANDIDATE EXPERIENCE IS NEEDED A bad hiring process can ruin your brand and a positive one can turn it around
83% 87% of candidates say a positive interview experience can change their mind about a role or company they once doubted
83% of candidates say a negative interview experience can change their mind about a role or company they once liked
87%
Your reputation is on the line 80% of candidates will openly tell at least one person about an unsatisfactory recruitment experience. Most will tell three people.
Reducing time-to-hire is crucial in the war for talent More than two-fifths 41% believe the length of their recruitment process has led to the loss of potential recruits in the last 12 months. Video interviews are on the rise Video interviewing makes it much easier for you to schedule interviews, at a time to suit you and the candidate. Location is no longer a firsthurdle deal breaker.
No.1
disrespecting time Disrespecting time during the interview process is the number one reason candidates will withdraw from a ‘bad recruitment process’.
30 20 10
VIDEO 30% Growth
PHONE 9% Growth
Skype/video interviews are overtaking telephone interviews
Video interviews are on the rise 53% now use video interviews UP 30% from 2013 - 2017 65% use telephone interviews UP 9% from 2013 - 2017
KEEPING EMPLOYEES ONBOARD Onboarding programs have been shown to increase retention by 25% and even improve employee performance by up to 11%.
25% up
Inspire a sense of purpose After both operational and cultural onboarding, 92% of new hires felt like they were contributing productively after one month on the job.
At least
90% of employees can say:
“I feel a sense of pride when I look at what we accomplish” from companies on the Fortune 100 Great Places to Work list
Taken from health, wealth and careers consultancy, Mercer’s guide: “Strengthening your Employer Value Proposition”
Find out more about what appeals to the top talent in your marketplace and how to offer a compelling Employer Value Proposition to the best candidates, why not get in touch via email on
Hello@castuk.com or call 0161 825 0825
www.castuk.com
Sources: UK labour market statistics: July 2018: Office for National Statistics (ONS) Adzuna research via Recruitment Grapevine, ‘Fewer candidates than ever competing for roles’. CIPD Survey Report: Resource and Talent Planning 2017 Study: Harvard Business Review & ICM Unlimited 2016, via hbr.org: ‘A bad reputation costs a company at least 10% more per hire’ Study by member-based advisory group, CEB (via onrec.com ‘Employer brands not fit for purpose, says new study’) Career Builder Article, via Software Advice Aberdeen Group study, via HR Magazine: Getting Social Media Recruitment Right Deloitte, ‘Your candidate experience: Creating an impact or burning cash?’ Shortlister.com study, via hrmagazine.co.uk: ‘8 in 10 candidates recount poor recruitment experience’ CIPD Survey Report: Resource and Talent Planning 2017 The Talent Board survey via HireVue: 9 Key Takeaways from the Just-Released Candidates Experience Report Smart HR: Onboarding by the Numbers: It Just Makes Sense SHRM: Onboarding New Employees: Maximizing Success Mercer: “Strengthening your Employer Value Proposition” Great Places to Work