Body copy goes here
Brand book
CAST UK | BRAND BOOK
Contents Logo usage
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Colours 07-08 Typefaces 09-10 Images 11-13 Graphics 14 Bringing it all together
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CAST UK | BRAND BOOK
Logo usage 1
It is important that our logo is reproduced consistently whenever it is used. The two logos shown here are the preferred versions to be used whenever possible.
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CAST UK | BRAND BOOK
Logo usage
A mono version of our logo has been created and should only be used when the colour version is not acceptable.
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CAST UK | BRAND BOOK
Logo usage
The logo needs space to breathe and so we use a clearance zone around it. Make sure that no other element - graphic or type ventures into this zone.
Exclusion zone
Minimum size 5
CAST UK | BRAND BOOK
Logo usage
Here are some examples of what not to do with our logo. 1 Don’t stretch it 2 Don’t squash it
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3 Don’t recolour it 4 Don’t add any effects
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CAST UK | BRAND BOOK
Colours
Primary Colours These colours are derived from the logo and are the core colours to be used in CAST UK designs.
CAST UK Orange Pantone 144
RAL XXX
Cyan 0% Magenta 58% Yellow 100% Black 0%
Red 233 Green 131 Blue 0
Cyan 45% Magenta 25% Yellow 16% Black 59%
Red 94 Green 106 Blue 113
CAST UK Grey Pantone 431
RAL XXX
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CAST UK | BRAND BOOK
Colours
Tints Our grey can be used in various tints as shown to the left. Please do not tint the orange.
CAST UK Grey tints Cyan 10% Magenta 1% Yellow 0% Black 58%
Cyan 9% Magenta 1% Yellow 0% Black 51%
Cyan 8% Magenta 1% Yellow 0% Black 45%
Cyan 7% Magenta 0% Yellow 0% Black 38%
Cyan 6% Magenta 0% Yellow 0% Black 32%
Cyan 5% Magenta 0% Yellow 0% Black 26%
Cyan 3% Magenta 0% Yellow 0% Black 19%
Cyan 2% Magenta 0% Yellow 0% Black 13%
Cyan 1% Magenta 0% Yellow 0% Black 7%
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CAST UK | BRAND BOOK
Typefaces
Our font usage is an important part of our brand consistency. Ensure that you only use the fonts stated in this document.
Abc 123 Abc 123 Helvetica Neue LT Std 35 Thin
Helvetica Neue LT Std 55 Roman
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CAST UK | BRAND BOOK
Typefaces
Abc 123 Abc 123 Helvetica Neue LT Std 75 Bold
Trebuchet MS
Arial is our choice for shared and online applications such as email and PowerPoint.
For use on the website, emails and internal documents
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CAST UK | BRAND BOOK
People
Photography is an important element of our brand, it can convey real human experience and should be chosen and applied consistently. Stock imagery should be business focused, and have a light, fresh and contemporary feel as demonstrated here.
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CAST UK | BRAND BOOK
Lifestyle
Where possible we like to introduce our brand colours to stock photography. This can be sourced (if possible) or coloured up to match our orange.
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CAST UK | BRAND BOOK
Profiles
From time to time we like to use cut out profile imagery in addition to our full image photography. We try to keep these as natural as possible too.
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CAST UK | BRAND BOOK
Graphic styling
We have a bank of branded graphics to pick from. These can be added to as and when required but should follow the style shown.
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CAST UK | BRAND BOOK
Bringing it all together
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CAST UK | BRAND BOOK
Assets...
Body copy goes here
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