YCN Student Awards Submission Fairtrade Video by
Ben Rider & Nathan Medford
rider_ben@hotmail.com nathanmedford@gmail.com issuu.com/rider benjaminrider.blogspot.com
Fairtrade Video //
Ben Rider & Nathan Medford
“Direct Profits” A short film to show how buying Fairtrade Products Puts more profit directly into a Producer’s hands. FAIRTRADE work to ensure profits from produce go more directly into the Producer’s hands. We wanted to show this by juxtaposing the role of a Producer with where FAIRTADE profit is generated with the producer/farmer acting as cashier in a humble supermarket-and accepting paymet fro the fairtrade product directly.
Description
Fairtrade Video //
Ben Rider & Nathan Medford
Close up of a Fairtrade product about to be purchased by an average british shopper in an everyday supermarket.
Description
Fairtrade Video //
Product moves along conveyor, and is scanned.
Ben Rider & Nathan Medford
Description
Fairtrade Video //
Ben Rider & Nathan Medford
Transaction is made, money from the shopper is put into hands
Description
Fairtrade Video //
Ben Rider & Nathan Medford
We see the money actually going direct into the hands of a producer, not cashier for the supermarket.
Description
Fairtrade Video //
Explanation/title.
Ben Rider & Nathan Medford
Description
Fairtrade Video //
End on Logo
Ben Rider & Nathan Medford