MEMORIAL DRIVE
BRIDGE TO ADELAIDE CDB
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INTRODUCING
the next level The 53,000 seat Adelaide Oval project represents the most highly anticipated stadium relaunch in modern times.
As we approach the 2014 AFL Season, then leading into the
2015 Cricket World Cup, demand for seats is outstripping supply. Everyone wants a piece of the new precinct.
Live at the Drive promises to take this facility to the next
level, and provide the next generation of entertainment.
Coinciding with the relaunch of Adelaide Oval, the 12,000
capacity Memorial Drive Tennis Facility at the main entrance to the new stadium will play host to 4 matchday concerts and live sites.
Live at the Drive is set to become the only place to be before and after blockbuster games, and an iconic fixture in its own
right.
Live site by day, complete with bars, big screen, boutique food
stores, activations and bespoke fit out.
World class concerts by night following the game.
Live at the Drive.
The next level. 3
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THEmatches BIGGEST
THE GREATEST location
AMAZING acts
Live at the Drive will be conducted across
The redevelopment of the Adelaide Oval
The Temper Trap. The hottest band in
both showdowns fixtures, in addition to two (2) further late afternoon blockbuster AFL fixtures (for both Power and Crows), capitalising on both maximum game traffic, in addition to a sundown game finish and an evening concert timing.
brings the Adelaide Crows and Port Adelaide
at the Drive events occurring at
Oval Showdown, the Temper Trap supported
Round 2: Port Adelaide vs. Adelaide Saturday 29 March - 4:10pm
reach near to full capacity.
Live at the Drive .
The geographical location of the Oval and the
This sets the standard for the domestic and
Round 12: Port Adelaide vs. St Kilda Saturday 7 June - 4:10pm Round 15: Adelaide vs. Port Adelaide Sunday 29 June - 3:40pm Round 19: Adelaide vs. West Coast Saturday 2 August - 1:10pm
both back to their spiritual homes in 2014.
With Live
these blockbuster matches, the Oval will
river separating it from the CBD ensures Live
at the Drive
will have a captured audience.
Australia right now.
On 29 March 2014 at the first ever Adelaide by Spider Bait, will officially launch
international acts that will grace Live
at the
Drive throughout 2014 and beyond.
A combination of the best live bands and good quality F&B outlets, Live
at the Drive
will cater for all ages seeking the ultimate game day experience.
More than a football live site.
Live at
the Drive will represent the next level in
entertainment experience.
On site activations and hospitality, combined with extensive branding across both
Memorial Drive and Adelaide Oval stadium
video superscreens and LED displays will ensure partners own the precinct.
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THE TEMPER trap
LIve @the Drive 29 March 2014
UNPARRELELED opportunity Live at the Drive represents an unparreleled
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opportunity to capture the imagination of the Adelaide sporting public.
The Naming Rights Partner will be the key partner across the event with major branding, digital, logo lock-up, activation and media assets. This also includes exclusive supply rights in their product category.
To engage 200,000+ fans. To own the most sought after sporting precinct in the coutry. To align yourself with the most progressive entertainment experience in the coutry.
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at the Drive into
2014 and beyond.
We are happy to work with partners to design the most effective bespoke packages that meet your objectives. We set out on the right a general description of the general positions available, and would be delighted to discuss these opportunities further with you. sponsorship:
Presenting Rights Partner: Secondary partner carried across key branding, digital & media assets. This also includes exclusive supply rights in their product category;
We are now seeking partners in a variety of categories to together take Live
Naming Rights Partner:
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Category Partners: Asset mix across key assets including activation rights. Ideally, each Category Partner has Naming Rights to a small part of the event. For example; The Renault Music Stage, The Veuve Champagne Bar. Category Partners also enjoy exclusive suppl;y rights across their respective category.
Scott Fitzgerald National Sales Manager Port Adelaide FC sfitzgerald@pafc.com.au 0424 958 962
Nick Smith GM Sales & Marketing Bastion EBA nick.smith@bastioneba.com.au 0407 438 062