Joe Caputi

DESCRIPTION //

This is my design for a Japanese Sake called Tatakau Sake. I designed and created the logo, symbol and typography; also designing a campaign and advertisement. Through my design process I decided upon the name Tatakau Sake (English Translation: “Fight Sake”) as I wanted to give it a potent and strong name. The brief specified the use of a hand drawn animal, object, person or thing using fine-line pens and stipple. I then had to design and conjure a product and product name that reflected or related to the drawing we had previously created and then use the stipple drawing as a design aspect or logo.

DESIGN PROCESS //

I chose to take a sample from an anatomy drawing I had previously done and recreate it into something completely new. Most of my time went into drawing the fish and getting it perfect. I decided to colourize the fish blue to portray the ocean/water without drawing it literally. I then, reduced the logo and type in order to create negative space and give my design a clean and simplistic look.

I chose the product name ‘fighting fish sake’ and then branched out into many ideas. However, as a result of the drawing process I had carried out, I chose to rename the product. Initially, I thought of ‘fight sake’ as a name, but decided against it. I then changed the name to the japanese translation of fight/fighting which is tatakau. Combining the naming process with my drawing process helped me to arrive at the final piece as you see it today.

How would you describe your style?

I like to design aesthetically pleasing work, however I prioritise creating pieces that come about from a purpose or message that needs to be conveyed. The resulting style is clean and simplistic.

What are your influences?

My family is probably the biggest influence on my work, having two sisters who are also designers gives me a very creative environment to work from. There is also a little bit of a competitive nature between all of us, which pushes me to do better with each piece I create. We all appreciate each other’s work and collaborate to create and help one another produce the best work we can.

If you could be any animal in the world, what animal would you be and why?

Probably a wolf. I love the pack mentality of the wolf, the brotherhood and bond. They always have a competitive nature however they are all loyal to one another.

If you could only choose one song to play every time you walked into a room for the rest of your life, what would it be and why?

Can’t Nobody Hold Me Down - Diddy feat. Mase

GRAPHIC DESIGNER | PERTH, WA

AGE | 20

LINKEDIN | Joe Caputi WEBSITE | joecaputi.com

TOOLS | Adobe Photoshop, Adobe Illustrator