Jovana Lazovic

DESCRIPTION //

Emotea was a brand packaging assignment for one of my third year units at Curtin University. Tea has been around for centuries, and while tea evolved into something a lot more casual and light hearted, it is often considered ‘old,’ ‘boring’ and ‘uncool’ by the millennial generation. It was my primary focus to not only repopularize tea into the staple that it was in the past, but to shift and remodel the ideologies and identity associated with tea. I also endeavoured to make consumers aware of the plethora of benefits that tea is able to provide, hoping to attract a new consumer base and recreate tea’s ‘identity’.

Emotea offers a range of tea’s packaged according to the mood that the tea’s would be most suitable for. Notable moods include; Irritable Irene and Anxious Ari. Emotea offers a product that would consist of loose tea leaves pre-packaged within plastic bags, nestled within small cubic containers.

DESIGN PROCESS //

I like to take a very methodical step by step approach when it comes to my design process. Ample amounts of research into my target market, as well as major competitors enables me to fashion a design which I believe would be most fitting for the brief. This gives me an idea of what is trending, and how to set my design apart from the existing competitors.

Inspiration is a necessity for any artist, and the inspiration behind Emotea was through my own experiences and the iconic Mr. and Mrs. Men! The ideation stage allowed me to brainstorm my ideas onto pen and paper. Through trial and error, combined with feedback from peers and my university tutor, I was able to develop my concept into my final design. The translation of my design from ideation to final piece occurred via a quick pencil sketch which was transferred onto Adobe Illustrator and used to create the final submission.

How would you describe your style?

I am an avid lover of clean and clear, minimalistic designs. I try to incorporate negative space and the use of grid systems into my work, along with pastel or bold colours. Pop art is my forte, and I have produced work that I’m very proud of within this style. The Swiss style has also greatly influenced the techniques and colours I use in my work. Although I love working with what I am comfortable with, I also derive a ton of excitement from pushing my boundaries, learning to utilize and incorporate new techniques and styles into my future designs.

What are your influences?

Notable artists such as Roy Litchenstein have been a strong source of inspiration and have played no small part in influencing my work. However, the strongest source of inspiration on my designs, comes from what I experience in my life; from the simplest ups, to the deepest downs. I am a staunch believer that behind every great work of art, is an equally great amount of passion, and behind the creation process must exist a depth of emotion. What helps me fuel my drive to create work that I think is beautiful, is the process of extracting inspiration from what I feel, see and taste throughout my day to day life.

If you could be any animal in the world, what animal would you be and why?

I don’t think any one animal could describe me down to a T, but if I had to pick one, I would say a chameleon! I would consider myself an extremely social person, and I believe that one of my strengths is that I excel in team oriented projects, and have terrific interpersonal skills. I blend and mesh well into any given environment, no matter how easy or challenging that may be!

If you could only choose one song to play every time you walked into a room for the rest of your life, what would it be and why?

This is such a tough one! It would have to be a toss between; ‘Uptown Funk’, ‘Let Her Go’, ‘Perfect’ and ‘Call Me Maybe?’

GRAPHIC DESIGNER | PERTH, WA

AGE | 21

INSTAGRAM | @j.ladesigns WEBSITE | jovanalazovic.myportfolio.com

TOOLS | Adobe Photoshop, Adobe Illustrator, Adobe inDesign