1 minute read
Sherlyn Chang
AGE | 22
INSTAGRAM | @sherlyn.design WEBSITE | www.sherlyndesign.com
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TOOLS | Adobe Illustrator and Adobe Photoshop
DESCRIPTION // Clara’s Bakehouse is a biscuit brand that is based on the Nutcracker concept. This is a newly-released collection that pairs crackers with a variety of nuts. As the current biscuit market is very dull and boring, the brand’s purpose is to introduce more fun and entertainment to the industry, as well as encouraging young people to eat nuts. The collection is also aiming to tie in with the upcoming Christmas season.
The biscuit packaging is designed around the concept of combining nuts with crackers. The illustration features the nut variety in the hair and uniforms of the characters. I have also utilised decorative typefaces and festive patterns to reflect the Christmas theme.
DESIGN PROCESS // I started with market research and found that most packaging is dull and boring. This made me focus on a fun and festive style to stand out. Then I moved onto ideation, coming up with more creative ideas and creating my own nutcracker character. After that, I started to develop digitally as well as experiment with the colour palette, typography, layout, etc. Lastly, I did some refinement of the details of the design and applied it to a mock-up for presentation.
Q: How would you describe your style?
A: The brand’s personality is contemporary, fun, quality, playful, youthful and festive. I have also focused on a fun and festive approach by utilising bold and bright colours, decorative typefaces as well as simple shapes and pattern. This will help to clearly communicate the brand’s personality while targeting teenagers directly.
Q: If you saw Santa coming down your chimney, what do you hope he brought you?
A: I hope he can bring me a bunch of flight tickets to travel around the world. I really love travelling and taking photographs as well as exploring new things in different countries.
Two favourite things about Christmas // Decorating Christmas tree // Receiving Christmas gifts
