Angel Nguyen

DESCRIPTION // At the supermarket, you’ll find a lot of outdated kids shampoo packaging graphics on the shelf with artificial scents and chemicals. Keiko aims to be an organic foaming 3 in 1 conditioning shampoo and body wash for kids. Convenient for busy millennial parents and fun for the curious child. It features a contemporary flat design with a seahorse representing play, aquatic and chosen due to its form like foam. Keiko is a brand rooted in Japanese, ‘kei’ meaning lucky, happy, blessed or adored and ‘ko’ meaning child. A cute yet credible name that lives up to caring for children’s hygiene.

Q: How would you describe your style?

A: My main style is playful and contemporary. I aim to create a sense of comfort and closeness with fun through light coloured, clean flat vector graphics. On the other side of my style spectrum, via darker colour schemes, I can develop cool, dynamic and energetic themes that seem futuristic and conservative.

Q: Briefly outline your creative process. What are the major steps?

A: Digging through Pinterest and collecting images under the project’s board. If I want to compare, I would go out there and search the shelves for existing products and see how I can make my product different and stand out from them. List some themes and choose. Listen to some chillstep or chillhop to get me into the mood. Proceed to sketching symbols or imagery and plans for how the packaging works. Then hands on creating it digitally!

Q: Who and/or what influences your work and why?

A: I like to think a unique design comes from one’s own imagination and interests. I like seeing simple and clean designs that have a playful functional aspect into it. Recently I discovered and am inspired by Japanese designer Oki Sato and his simplistic playful innovative functional designs by looking at different perspectives. “The word fun is inside of function”.

Q: Are you a part of any creative groups that you would recommend everyone to join?

A: The Design Kids Perth is a very active local group. The hosts are very welcoming and friendly. They would have meet ups every Tuesday with a different topic or theme and we would gather to give advice, be inspired and make like-minded friends! The Facebook Group ‘The Designers League’ is a really wholesome creative global community where you can post your work for feedback or ask for opinions in regards to your job.

Q: In your opinion, what is the funniest word in the English language and why?

A: Skedaddle! It’s like a visual word to see someone rushing off in a comical way.

Q: If you built a themed hotel, what would the theme be and what would the rooms look like?

A: I love Japanese food, especially sushi. I’d love a Sushi themed hotel! A ball pit filled with orange balls like roe. Beds having sashimi or seaweed wrap blankets and sushi roll shaped pillows. Sake drum seats. The overall interior would look like the traditional tatami rooms from Japan.

AGE | 21

INSTAGRAM | @_angelcreative

FACEBOOK | @angelcre8tive

WEBSITE | angelcreative.design

TOOLS | Adobe Photoshop, Adobe Illustrator