1. Mobile, Mobile, Mobile
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Noah Berger, File / AP
Facebook released its third quarter earnings today and the m-word - mobile - was all over it. During the call to investors and nosy press, Mark Zuckerberg emphasized that Facebook is no loser on the cellphone or tablet: He wanted to "dispel the myth that Facebook can't make money on mobile" with numbers. Like the fact that 14 since last year. BTW, Facebook phone hopefuls, Zuck noted that the company doesn't see itself as a competitor for mobile platforms like Apple's iOS or Google's Android: "We are primarily an information-sharing platform, not an environment for running apps." In every possible way, Facebook sees its future on your phone, not your desktop.
2. Expect More Ads In Your Newsfeed
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buzzfeed.com
In keeping with the theme of "mobile first," Facebook trumpeted the Newsfeed as "natural ad format for mobile." This is why it's so hot on the "promoted post" option - a cheap way to get people to start paying for posts that appear in that river of daily updates. Finding ways to monetize the Newsfeed is going to be key moving forward for Facebook, as, in their own words, mobile "ads are more like TV - integrated into experience more than on the side." Expect to squint more frequently at your (tiny) screen, figuring out who is paying for you to see what update.
3. Zynga and Facebook: From "In a Relationship" to "It's Complicated"
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