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Stephen Lam / Reuters
Twitter watchers are holding their breath this week as the company is expected to, according to several reports, reveal its highly anticipated S-1 filing with the Securities and Exchange Commission. Inside this filing, Twitter will give the public some significant detail about the company, including how much money it has made in recent quarters, how many employees the company has, and who owns how much of the company. While Twitter had already filed documents with the SEC confidentially - which it can do as part of recent legislature passed - companies still have to make their S-1 public as part of the process of the IPO process.
So, why is the collective internet freaking out over it? View this image '
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It's hard to overstate how big of a deal Twitter's initial public offering will be. Twitter's IPO will essentially bring to a close an era of hotly anticipated social networking IPOs. The follow-up era has included the likes of Pinterest, Airbnb, Square, and Dropbox, but none has quite reached the superstar levels of Twitter. The question for Twitter for the past year has essentially been, 'when is Twitter going public?' Twitter is also going public at a time when web advertising with social networks has essentially gone through a massive shift in favor of advertising through mobile experiences. Twitter is riding a wave of positive sentiment for strong mobile products with an associated mobile advertising acumen - whereas in comparison, Facebook's stock was slaughtered in its early days as a public company for its lack of a mobile strategy as desktop users flocked to their smartphones in droves.
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Twitter's S-1 will provide the first look at how its mobile and advertising products have performed.
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