The 18 Most Ridiculous Ads Of The Dot-Com Super Bowl

Page 1

Are we in another bubble? Yes. How bad is it? Dunno! Maybe terrible, maybe not. The amounts of money in play are just as disorienting, and some of the company valuations are just as untethered to reality. It's all very familiar, especially to someone who lived through the last one. One thing that's surely different, though, is the commercials: new startups don't have 'em. In the year 2000, companies with literally thousands of users were spending millions of dollars on TV ads. Say what you will about the current crop of startups, but they're not doing that. The only tech companies doing any TV advertising are the ones actually making money. It's hard to pinpoint a tipping point on something like the dot-com bubble - the tippy-top of the Dow's chart was thrust upward and pulled back down by more than just tech stocks - but Super Bowl XXXIV, which had over a dozen ads for startups, many of which the broader public had never heard of, might be it. Things were as ridiculous as they were ever going to get, and on the biggest possible stage. If you don't remember what that time was like, or never knew, these ads tell the story better than any one person could. Ad videos via Adland

1. Epidemic

View this embed " Status: Defunct

2. Kforce

View this embed " Status: Still exists

1/6


3. Etrade

View this embed " Status: Still exists

4. Netpliance

View this embed " Status: Defunct

5. WebMD

View this embed " Status: Still exists

6. E-Stamp

2/6


View this embed " Status: Folded into another stamp site

7. e1040

View this embed " Status: Defunct

8. EDS

View this embed " Status: Consumed by HP

9. MicroStrategy

View this embed " Status: Still kicking

3/6


10. Monster

View this embed " Status: Still around

11. Pets.com

View this embed " Status: LOL

12. Computer.com

View this embed " Status: Nope

13. Lifeminders

View this embed "

4/6


Status: Defunct

14. LastMinuteTravel

View this embed " Status: Still around, but marginal

15. Britannica

View this embed " Status: Not exactly a startup, and technically still around. But, you know, Wikipedia.

16. OnMoney

View this embed " Status: Dead

17. Hot Jobs

5/6


View this embed " Status: Gobbled by Monster.com

18. Our Beginning

View this embed " Status: Domain belongs to a daycare center in Seattle, so...

Read more: http://buzzfeed.com/jwherrman/the-ridiculous-ads-of-the-dot-com-super-bowl The 18 Most Ridiculous Ads Of The Dot-Com Super Bowl

6/6 Powered by TCPDF (www.tcpdf.org)


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.