05 Unable to Find the Right Prospects

Almost 32% of architects and interior designers can’t find the most suitable prospective clients for their business Several reasons contribute to this challenge such as low brand awareness, failure to leverage new digital media strategies and more Working with clients that are not the right match leads to a waste of time and energy as well as a clash in expectations vs reality

Solution

Architects need to invest in in-depth marketing strategies and learn newer ways of getting prospective customers. The focus should be on attracting the right leads and converting them into clients.

06

Lack of Awareness About Industry Trends & Latest Technologies

About 69% of architects feel that high costs are the main challenge in adopting new technologies. Many find it hard to keep a finger on the pulse of the industry realising that they are lagging when it comes to knowing what are the latest tactics and technologies successful architects are using.

Interior Designer Barbara Koi said,

My biggest challenge is staying abreast of new products hitting the market. My clients are looking for one-of-a-kind solutions and they expect to be presented with the latest choices available in every category. Whether it’s the latest kitchen and bath technology, or the most unique lighting, or the newest developments in wall coverings, I have to be vigilant in finding the unique products that reflect their tastes.

Solution

Architects and interior designers must invest in time-saving technologies that can help them make every second count as well as provide their clients with the best of what technology has to offer A good option is to work with experts who can help in preparing smart presentations, BOQs, mood boards and detailed samples to help convert leads into clients

07

Unrealistic Client Expectations

An increasing number of interior designers and architects find it challenging to satisfy their clients’ huge expectations, especially since they make unrealistic demands without wanting to spend much The failure to provide a decent budget forces designers to cut corners and stops them from delivering their best work If that wasn’t enough, most clients do not understand the time required to deliver a project, often leaving architects reeling under time pressure

Solution

Designers and architects must communicate the value they are delivering through their services and prove to the clients that the prices they are asking are worthy of the results they will deliver Clients need to be sensitised about the budget requirements when they want high-end, lavish designs for their homes or office.