What we know is consumers are spending time actively on Facebook each and every day—and the numbers are growing. What is not so clear is the most effective and efficient means to reach them: the ‘what and when’ behind Facebook communications. And by communication in Facebook’s world we mean the “post.” As we all know, the Facebook “post” is how communication occurs on Facebook. It’s the thirty-second spot, the pre-roll ad, the full-page print ad; but it’s so much more – if done correctly. At Vitrue, we set out to dissect a Facbook post and that resulted in “The Anatomy of a Facebook Post,” our most recent white paper publication, providing data and insights behind post effectiveness by post type, time and day part.
