BERESFORD RESIDENTIAL EXECUTIVE SUMMARY
HMT2015
Q1 Are you: Answered: 45
Skipped: 0
Female
Male
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Female
51.11%
23
Male
48.89%
22
Total
45
1 / 53
HMT2015
Q2 How old are you? Answered: 45
Skipped: 0
20 or younger
21-29
30-39
40-49
50-59
60-69
70+
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
20 or younger
0.00%
0
21-29
11.11%
5
30-39
15.56%
7
40-49
20.00%
9
50-59
24.44%
11
60-69
13.33%
6
70+
15.56%
7
Total
45
2 / 53
HMT2015
Q4 When did you put your property up for sale? Answered: 36
Skipped: 9
In the last 3 months
Between 3 and 6 months ago
Between 6 months and a...
Over a year ago
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
In the last 3 months
33.33%
12
Between 3 and 6 months ago
27.78%
10
Between 6 months and a year ago
27.78%
10
Over a year ago
11.11%
4
Total
36
4 / 53
HMT2015
Q5 Did you put your property on the market for sale... Answered: 35
Skipped: 10
When I found a property to buy
Before I found a property t...
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
When I found a property to buy
17.14%
6
Before I found a property to buy
82.86%
29
Total
35
5 / 53
HMT2015
Q7 Which price bracket does the property you are selling/sold fall into? Answered: 35
Skipped: 10
Up to £125,000
£125,001 £250,000 £250,001 £400,000 £400,001 £500,000 £500,001 £600,000 £600,001 £800,000 £800,001 £1,000,000
Over £1m - £2m
£2m +
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Up to £125,000
2.86%
1
£125,001 - £250,000
25.71%
9
£250,001 - £400,000
37.14%
13
£400,001 - £500,000
11.43%
4
£500,001 - £600,000
5.71%
2
£600,001 - £800,000
8.57%
3
£800,001 - £1,000,000
5.71%
2
Over £1m - £2m
2.86%
1
£2m +
0.00%
0
Total
35
8 / 53
HMT2015
Q8 Have you posted the property you are selling on your social media platforms e.g. Facebook? Answered: 34
Skipped: 11
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
2.94%
1
No
97.06%
33
Total
34
9 / 53
HMT2015
Q9 What is the primary reason for selling your property? Answered: 36
Skipped: 9
Downsizing
Retirement/ill health Divorce/separat ion
Bereavement
Upsizing
Wanted a bigger home
Growing family
Schools
Inheritance
Relocation by personal choice Wanted a nicer home I have no choice but t... Financial pressures
Investment
Job relocation
Crime rate
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Downsizing
13.89%
5
Retirement/ill health
5.56%
2
Divorce/separation
5.56%
2
10 / 53
HMT2015 Bereavement
0.00%
0
Upsizing
8.33%
3
Wanted a bigger home
16.67%
6
Growing family
2.78%
1
Schools
0.00%
0
Inheritance
2.78%
1
Relocation by personal choice
27.78%
10
Wanted a nicer home
8.33%
3
I have no choice but to sell
0.00%
0
Financial pressures
0.00%
0
Investment
8.33%
3
Job relocation
0.00%
0
Crime rate
0.00%
0
Total
36
11 / 53
HMT2015
Q10 Did you buy your property from the estate agent who is now selling it? Answered: 33
Skipped: 12
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
27.27%
9
No
72.73%
24
Total
33
12 / 53
HMT2015
Q11 How many estate agents did you ask to give you an appraisal/valuation? Answered: 33
Skipped: 12
1
2
3
4
5+
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
1
18.18%
6
2
36.36%
12
3
39.39%
13
4
3.03%
1
5+
3.03%
1
Total
33
13 / 53
HMT2015
Q12 Did you visit estate agents' websites before inviting them to give a valuation? Answered: 32
Skipped: 13
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
56.25%
18
No
43.75%
14
Total
32
14 / 53
HMT2015
Q13 Did you consider selling your property through an online agent only (one without a high street office)? Answered: 33
Skipped: 12
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
24.24%
8
No
75.76%
25
Total
33
15 / 53
HMT2015
Q14 Did you read the literature left by the agents you invited to value your property? Answered: 33
Skipped: 12
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
100.00%
No
0.00%
Total
33 0 33
16 / 53
HMT2015
Q15 Did you choose the agent who offered the lowest fee? Answered: 33
Skipped: 12
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
24.24%
8
No
75.76%
25
Total
33
17 / 53
HMT2015
Q17 Did you read reviews on your selling agent? Answered: 33
Skipped: 12
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
39.39%
13
No
60.61%
20
Total
33
19 / 53
HMT2015
Q18 Did you visit the office of your selling agent? Answered: 33
Skipped: 12
Yes, prior to selling
Yes, during the selling...
No I did not visit the...
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes, prior to selling
21.21%
7
Yes, during the selling process
45.45%
15
No I did not visit the agent's office
33.33%
11
Total
33
20 / 53
HMT2015
Q20 Did another estate agent offer a lower fee? Answered: 32
Skipped: 13
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
37.50%
12
No
62.50%
20
Total
32
22 / 53
HMT2015
Q21 Have you changed from one estate agent to another? Answered: 33
Skipped: 12
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
21.21%
7
No
78.79%
26
Total
33
23 / 53
HMT2015
Q22 How would you rate the service that you've received from your agent? Answered: 32
Skipped: 13
Communication
Quality of photos,... Marketing of your propert... Conducting viewings Negotiating with buyers Progressing the sale Problem solving (if... Politeness and manners
OVERALL
0
1
2
Excellent Communication
Quality of photos, floorplan, description
Marketing of your property online
Conducting viewings
Negotiating with buyers
Progressing the sale
Problem solving (if applicable)
Politeness and manners
OVERALL
3
4
Good
5
6
Satisfactory
7
Poor
8
9
Very poor
Total
50.00%
31.25%
15.63%
3.13%
0.00%
16
10
5
1
0
43.75%
43.75%
9.38%
3.13%
0.00%
14
14
3
1
46.88% 15
43.75% 14
9.38% 3
40.63% 13
43.75% 14
45.16% 14
10
Weighted Average
32
3.28
0
32
3.28
0.00% 0
0.00% 0
32
3.38
9.38% 3
3.13% 1
3.13% 1
32
3.31
32.26% 10
22.58% 7
0.00% 0
0.00% 0
31
3.23
35.48% 11
38.71% 12
12.90% 4
12.90% 4
0.00% 0
31
2.97
37.50% 9
25.00% 6
33.33% 8
4.17% 1
0.00% 0
24
2.96
71.88% 23
25.00% 8
3.13% 1
0.00% 0
0.00% 0
32
3.69
43.75% 14
43.75% 14
9.38% 3
3.13% 1
0.00% 0
32
3.28
24 / 53
HMT2015
Q23 On a scale of 0-10 how likely are you to recommend your estate agent to a friend or colleague? (0 not likely, 10 very likely) Answered: 32
Skipped: 13
0
1
2
3
4
5
6
7
8
9
10
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
0
0.00%
0
1
0.00%
0
2
0.00%
0
3
3.13%
1
4
3.13%
1
5
6.25%
2
6
0.00%
0
7
6.25%
2
25.00%
8
15.63%
5
8 9
25 / 53
HMT2015 40.63%
10 Total
13 32
26 / 53
HMT2015
Q24 Please rank in order the websites you expect your property to be marketed on (1 being the most important and 4 being the least important). Answered: 32
Skipped: 13
Rightmove
Zoopla
PrimeLocation
On The Market
0
1
1 Rightmove
Zoopla
PrimeLocation
On The Market
2
3
2
4
5
3
6
4
7
8
Total
9
10
Weighted Average
86.67% 26
6.67% 2
0.00% 0
6.67% 2
30
1.27
7.14% 2
67.86% 19
10.71% 3
14.29% 4
28
2.32
0.00% 0
15.38% 4
42.31% 11
42.31% 11
26
3.27
3.57% 1
14.29% 4
46.43% 13
35.71% 10
28
3.14
27 / 53
HMT2015
Q25 Would you pay your estate agent an extra ÂŁ100 for your property to be advertised in the local paper? Answered: 32
Skipped: 13
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
6.25%
2
No
93.75%
30
Total
32
28 / 53
HMT2015
Q26 How important was it to have a floor plan when selling your home? Answered: 32
Skipped: 13
Essential
Very useful
Nice to have
Not important
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Essential
43.75%
14
Very useful
34.38%
11
Nice to have
9.38%
3
Not important
12.50%
4
Total
32
29 / 53
HMT2015
Q27 Are you buying/have you bought another property? Answered: 32
Skipped: 13
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
90.63%
29
No
9.38%
3
Total
32
30 / 53
HMT2015
Q28 Which price bracket does the property you are looking for/have found fall into? Answered: 30
Skipped: 15
Up to £125,000
£125,001 £250,000 £250,001 £400,000 £400,001 £500,000 £500,001 £600,000 £600,001 £800,000 £800,001 £1,000,000
Over £1m - £2m
£2m +
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Up to £125,000
0.00%
0
£125,001 - £250,000
26.67%
8
£250,001 - £400,000
36.67%
11
£400,001 - £500,000
20.00%
6
£500,001 - £600,000
10.00%
3
£600,001 - £800,000
6.67%
2
£800,001 - £1,000,000
0.00%
0
Over £1m - £2m
0.00%
0
£2m +
0.00%
0
Total
30
31 / 53
HMT2015
Q30 How long did you look at properties for sale before you first contacted an estate agent to view a property? Answered: 30
Skipped: 15
Less than 24 hours
1-3 days
1 week
1 month
3 months
6 months
12 months
24 months
Over 2 years
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Less than 24 hours
10.00%
3
1-3 days
23.33%
7
1 week
16.67%
5
1 month
33.33%
10
3 months
10.00%
3
6 months
3.33%
1
12 months
0.00%
0
24 months
0.00%
0
Over 2 years
3.33%
1
Total
30
33 / 53
HMT2015
Q31 Did you visit individual estate agents' websites to view properties for sale? Answered: 30
Skipped: 15
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
53.33%
16
No
46.67%
14
Total
30
34 / 53
HMT2015
Q32 A number of estate agents and house builders now produce property videos - did you watch any? Answered: 30
Skipped: 15
None
A few
Several
Lots
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
None
63.33%
19
A few
36.67%
11
Several
0.00%
0
Lots
0.00%
0
Total
30
35 / 53
HMT2015
Q33 How important was a floor plan when searching for your new home? Answered: 31
Skipped: 14
Essential
Very useful
Nice to have
Not important
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Essential
41.94%
13
Very useful
45.16%
14
Nice to have
6.45%
2
Not important
6.45%
2
Total
31
36 / 53
HMT2015
Q34 Are you or would you consider buying a brand new home? Answered: 32
Skipped: 13
I only want to buy a new home
I would prefer a new home b...
I prefer preowned...
I wouldn't consider a n...
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
I only want to buy a new home
3.13%
1
I would prefer a new home but I am looking at preowned homes too
34.38%
11
I prefer preowned properties but would consider a new home
43.75%
14
I wouldn't consider a new home
18.75%
6
Total
32
37 / 53
HMT2015
Q35 If you were to buy a brand new home would it matter who the builder was? Answered: 31
Skipped: 14
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
74.19%
23
No
25.81%
8
Total
31
38 / 53
HMT2015
Q36 Are you a landlord/do you own another property as an investment? Answered: 32
Skipped: 13
No
Yes, 1 other property
Yes, 2 other properties
Yes, 3 other properties
Yes, 4 other properties
Yes, 5 or more other...
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
No
78.13%
25
Yes, 1 other property
18.75%
6
Yes, 2 other properties
0.00%
0
Yes, 3 other properties
0.00%
0
Yes, 4 other properties
0.00%
0
Yes, 5 or more other properties
3.13%
1
Total
32
39 / 53
HMT2015
Q37 Which of the following services have you considered/would you consider using by recommendation from your estate agent? (Please tick all that apply) Answered: 22
Skipped: 23
Surveyor
Conveyancer/Sol icitor
Mortgage broker
Removal firm
Interior design firm
Builder
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Surveyor
54.55%
12
Conveyancer/Solicitor
63.64%
14
Mortgage broker
31.82%
7
Removal firm
40.91%
9
Interior design firm
0.00%
0
Builder
13.64%
3
Total Respondents: 22
40 / 53
HMT2015
Q38 If you have taken out a mortgage this year, how did you choose your mortgage provider? Answered: 18
Skipped: 27
Current/previou s mortgage...
Via a mortgage broker that ...
I carried out my own resea...
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Current/previous mortgage provider
38.89%
7
Via a mortgage broker that my estate agent recommended
11.11%
2
I carried out my own research and found my own provider
50.00%
9
Total
18
41 / 53
HMT2015
Q39 Did you take financial advice for obtaining a mortgage: Answered: 25
Skipped: 20
Prior to finding the...
Once I found the property...
I did not need financial...
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Prior to finding the property I am buying/have bought
16.00%
4
Once I found the property I am buying/have bought
16.00%
4
I did not need financial advice
68.00%
17
Total
25
42 / 53
HMT2015
Q40 How did you choose your conveyancer/solicitor? Answered: 31
Skipped: 14
Estate Agent recommended
Friend recommended
Previous customer
Searched online
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Estate Agent recommended
29.03%
9
Friend recommended
25.81%
8
Previous customer
35.48%
11
Searched online
9.68%
3
Total
31
43 / 53
HMT2015
Q41 Please put these descriptors in order of importance to you when selecting a conveyancer/solicitor Answered: 32
Skipped: 13
Good communicator...
Pro-active
Problem-solving
Price
0
1
Really important Good communicator/rapport
Pro-active
Problem-solving
Price
2
3
4
Quite important
5
6
Not that important
7
8
Really not important
9
10
Total
Weighted Average
50.00% 14
35.71% 10
10.71% 3
3.57% 1
28
1.68
25.00% 6
41.67% 10
25.00% 6
8.33% 2
24
2.17
20.00% 5
16.00% 4
56.00% 14
8.00% 2
25
2.52
20.69% 6
17.24% 5
0.00% 0
62.07% 18
29
3.03
44 / 53
HMT2015
Q42 How would you rate the service that you received from your conveyancer/solicitor? Answered: 31
Skipped: 14
Communication & ability to...
Speed and proactivity
Problem Solving
Value for money
45 / 53
HMT2015
Doing what they said th...
0%
10%
Excellent
20%
Good
30%
40%
Satisfactory
Excellent Communication & ability to speak in a simple way
Speed and proactivity
Problem Solving
Value for money
Doing what they said they would do
50%
60%
Poor
Good
70%
80%
90%
100%
Very Poor
Satisfactory
Poor
Very Poor
Total
40.00%
26.67%
26.67%
6.67%
0.00%
12
8
8
2
0
34.48%
20.69%
31.03%
10.34%
3.45%
10
6
9
3
1
34.48%
27.59%
31.03%
3.45%
3.45%
10
8
9
1
1
32.14%
32.14%
25.00%
10.71%
0.00%
9
9
7
3
0
43.33%
30.00%
20.00%
3.33%
3.33%
13
9
6
1
1
46 / 53
30
29
29
28
30
HMT2015
Q43 Did you choose the conveyancer/solicitor who quoted the cheapest fee? Answered: 32
Skipped: 13
Yes
No
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Yes
9.38%
3
No
90.63%
29
Total
32
47 / 53
HMT2015
Q44 How often should your conveyancer/solicitor keep in touch during the conveyancing process? Answered: 32
Skipped: 13
Several times a day
Once a day
2-3 times a week
Once a week
Once every 2 weeks
Only when there is...
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Several times a day
3.13%
1
Once a day
3.13%
1
2-3 times a week
28.13%
9
Once a week
40.63%
13
Once every 2 weeks
15.63%
5
Only when there is something to report even if this is weeks since the last contact
9.38%
3
Total
32
48 / 53
HMT2015
Q45 What was your preference for receiving updates from your conveyancer/solicitor? Answered: 31
Skipped: 14
Telephone
Email/online
Text
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
Telephone
12.90%
4
Email/online
87.10%
27
Text
0.00%
0
Total
31
49 / 53
HMT2015
Q47 On a scale of 0-10 how likely are you to recommend your conveyancer/solicitor to a friend or colleague? (0 not likely, 10 very likely) Answered: 31
Skipped: 14
0
1
2
3
4
5
6
7
8
9
10
0%
10%
20%
30%
40%
Answer Choices
50%
60%
70%
80%
90%
100%
Responses
0
3.23%
1
1
0.00%
0
2
6.45%
2
3
6.45%
2
4
3.23%
1
5
9.68%
3
6
3.23%
1
7
9.68%
3
8
12.90%
4
9
12.90%
4
51 / 53
HMT2015
32.26%
10 Total
10 31
52 / 53
Thank you for taking part in our survey The Property Academy analyses the data from our surveys in a lot more detail and the findings and what this means are presented within our seminars and training. Please contact us on 01372 370847 for more information or visit propertyacademy.co.uk for a full list of our upcoming events and training that may be of interest to you. For further information please contact nicky@propertyacademy.co.uk
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