Move with confidence A superior service as standard
Welcome to Beresfords
Beresfords are a privately owned, award winning, independent estate agent that has been successfully operating since 1968.
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• One of the largest independent estate agents in the South East. • Offices throughout Essex and into Greater & Central London. • A family run business where core family values are applied across all of our services.
Traditional values with a modern approach
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More than just an estate agent
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Residential Sales
Surveying
C ountry Homes
Re
C ommercial
Rent Reviews
Mortgages & Financial Services
Services
esidential Lettings
As well as selling residential property, we have highly experienced teams who specialise in the following areas: • Country Homes • Residential Lettings • Land & New Homes • Commercial • Rent Reviews & Lease Renewals • Surveying • Mortgages
& Lease Renewals
Buy to Let
• Financial Services • Buy to Let
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Estate agency professionals We understand the importance of having suitably qualified staff who will act in your best possible interest. This is why we are members of all the recognised professional bodies, at both corporate and staff level.
National Association of Estate Agents
Association of Residential Letting Agents
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The
Royal Institu
Property Ombudsman
ution of Chartered Surveyors
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A A14
M11
Halstead
Great Bardfield A131
A12
Stansted Mountfitchet
A120 A
Braintree Great Dunmow
A120
A120
01277 212111
Essex
Bishop’s Stortford
01708 878540
A10
01708 222200
A12
Sawbridgeworth
01245 397475
Tiptree
M11 A1016
Country Homes
Head Office
Harlow
West Mersea
Wickham Bishops
A130
Hertford
Clacton-on-Sea
Witham
A131
020 7839 0888
A133
Brightlingsea
Hatfield Broad Oak
01277 889313
A120
Colchester
A1016 6
Writtle
Heybridge
Chelmsford Springfield
Maldon M11
Danbury
A414
A414
A414
Ongar
Epping
A12
Ingatestone M25 A130
Shenfield Brentwood
A10
Burnhamon-Crouch
Billericay
Hullbridge
M11
Chingford
Wickford Gidea Park
A406
London
Upminster
Dagenham
A13
London Office
City of London
A127
Hornchurch A12
Barking Stratford
M25
Rainham
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Basildon
A127
Rayleigh Thundersley Southend-on-Sea
A13
South Ockendon
Stanford-le-Hope
Canvey Island
A network of offices working for you
Local, national and international coverage With offices throughout Essex and into Greater & Central London, we are well placed to serve the interests of clients throughout the county.
• Serious potential buyers are referred between local branches. • From our data we know that up to 40% of purchasers are not from your property’s local area but are moving from other areas across Essex. We can therefore access all the potential buyers registered across our branch network and
market your property to them, via our state-ofthe-art software. • The London Office in St James’ refers London and International based clients to us who are interested in moving to Essex.
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Taking property marketing to the next level By constantly adapting to changes in technology, we were recently named Best Online Marketer at a leading national awards ceremony. Our website adapts to all devices and attracts close to half a million visitors per year. Features include: • Detailed area videos on each property, vital when around 50% of buyers are not local. • Live ‘real time’ mortgage rates searchable by type such as first time buyer, purchase etc. • Interactive local school guides showing Ofsted reports, exam performance and pupil/teacher ratio. • Property updates and news updates via email, Twitter, Facebook and Google+.
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Award winning state-of-the-art website A superior service as standard l 11
Attracting thousands of potential purchasers every day 12 l Move with confidence
Property portals covered
We promote properties on leading property portals which attract thousands of potential purchasers each day. Websites include Rightmove, OnTheMarket, Country Life and The London Office.
• Most agents promote properties online in a very similar way. However we make sure that our vendors’ properties ‘stand out from the crowd’ by using ‘Premium Listings’ on Rightmove. • ‘Premium Listings’ are more prominent being set in shaded boxes and also include a selection of internal photographs. • Rightmove confirms that properties featured in this way generate higher enquiry levels from purchasers than those displayed in the standard format.
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Tailored property details Every property is unique which is why we carefully consider your needs before we prepare comprehensive brochures and details.
• Different styles of property details and brochures are available to choose from. • Access to wide angle camera lenses which capture rooms in their best possible light. • Details and brochures feature the property’s floorplan. • Professional photography is available.
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Personalised details to suit you and your property
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Advertising across all the traditional mediums 16 l Move with confidence
Newspaper and magazine advertising
From our data we know that up to 60% of people looking to move are from the local area. This is why we advertise in all the leading local newspapers and magazines.
• Full page advertisements within the property supplements. • Properties are carefully laid out to ensure they are promoted in the best possible way. • Advertising opportunities in regional and national publications such as Essex Life, Country & Townhouse Magazine and Country Life.
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Going that extra mile Marketing is one of our strengths which is why we have developed many innovative campaigns that are exclusive to us.
• We are the only agent in Essex to produce a dedicated property magazine, Residential, which is distributed to over 390,000 homes throughout Essex and into Greater London.
• Dedicated marketing team working from our Head Office whose sole responsibility is to look at the best possible way to promote your property.
• Essex Homes & Style is our own glossy lifestyle magazine which features articles from leading journalists accompanied by a collection of prestige properties.
• We aim to provide each property with the relevant marketing platform. That’s why in addition, we produce Dimensions our in house publication that showcases our new home developments.
• Our London based PR Agency will work hard to secure coverage for your property in both the national and local press.
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Marketing initiatives exclusive to Beresfords
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Matching the right buyer with the right property 20 l Move with confidence
Qualifying buyers
Before a viewing takes place, a potential purchaser’s circumstances are carefully considered to ensure that they are best suited to your property. • Relevant information is sourced which enables our negotiators to match serious buyers to suitable properties. • Those individuals who are less suited to your property are identified before they progress with a sale. • For your peace of mind, we will always establish the details of any interested party before they view your property.
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Bespoke services to meet your needs We have established a range of services to help cater for your individual needs. • Discreet Marketing - a property is not publicly advertised but personal contact is made with carefully selected, registered buyers. Ideal if you do not wish for your moving plans to be public knowledge. • Open Days - by working together with yourself we will establish a suitable period to host an open house whereby we arrange viewings over an agreed period. • Guide Price - certain properties have a unique appeal and often command a premium. Advertising a property with a guide price allows the property to find its correct level based on
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market conditions with a higher figure often being achieved if there are competing offers from buyers. • Informal Tenders - the property is marketed with a guide price for a specified period, after which all interested parties are invited to submit their best and final offer, along with supporting information regarding their financial situation. All offers remain strictly confidential and on the specified date, they are submitted to you, along with our recommendations, for your consideration.
Offering you something a little different
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Providing you with independent mortgage advice
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Highly experienced independent advisers Beresfords can offer you independent financial advice for all your mortgage and insurance needs. • As Flagstone Financial are not tied to any one lender or insurance company, products can be sourced from the whole of the market. • We have access to many exclusive deals which are not available to the public direct. • The Mortgage Service Centre will work closely with all parties concerned to keep you fully informed on the progress of your application. • Our advice service is available to both sellers and buyers alike. • Experienced advisers will guide you through the house buying process.
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An honest and accurate service Before providing you with a market appraisal of your property, we will thoroughly research the market to ensure that we are providing you with the best possible advice.
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Information is drawn from: • Our comprehensive understanding of the local market. • Current sales agreed on comparable properties. • Previous sales agreed on comparable properties. • Comparable properties that are for sale but not yet sold. All of the above will help you achieve the best possible price for your property.
Right advice, right price!
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With you every step of the way
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Working for you
From the outset and all the way through to completion, you will receive the highest possible levels of customer service.
• Regular individual contact will be maintained throughout the moving process and you will receive feedback from all viewings. • Should you need to arrange a survey or require mortgage or insurance advice, we are on hand to help. • Our dedicated team will liaise with all parties involved to successfully progress a sale from under offer through to completion.
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Prestige homes As you will appreciate the marketing of prestige homes requires a specialist approach. Beresfords have the experience, expertise and a comprehensive range of marketing initiatives to ensure a successful move.
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• Bespoke property brochures featuring professional photography and floor plans. • Advertising in local and national property magazines such as Country Life, Essex Life and Country & Townhouse Magazine. • Top City based PR Agency obtaining editorial coverage in titles such as The Sunday Times, The Mail on Sunday and The Guardian.
A dedicated service for you and your property
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We look forward to working with you 32 l Move with confidence
Why Beresfords? We offer a unique approach to selling property and pride ourselves on the quality of service that we offer, whether you are selling a studio apartment or a country house. • Offices open 7 days a week allowing you to conduct your business at a time that suits you. • Members of all the recognised professional bodies. • Network of branches throughout Essex and into Greater & Central London, capturing both local and out of area demand. • Bespoke marketing initiatives exclusive to Beresfords which attract thousands of potential purchasers. • Over 45 years of local market knowledge and experience.
• Family run business where core family values are part of everything that we do. • Professionally voiced over video property tours on our own internet TV station, www.beresfords.tv • Award winning website alongside advertising on all the leading property portals. • Full colour property brochures which are designed with your input. All of the above has been designed to get you the best possible marketing and therefore possible price.
• Regular newspaper and magazine advertising in all the leading local and regional publications, and features in the national press.
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Client Testimonials “Beresfords have performed
“Beresfords were proactive,
“Beresfords have been the
“I have been very pleased with
magnificently and your modern and proactive approach to the promotion of our property has made the difference.”
hardworking, calm under pressure, courteous and sold my property in a short period of time after I switched to Beresfords from another estate agent.”
most helpful estate agents by far, everyone has gone out of their way to get back to me as soon as possible. It has not escaped my notice that you also seem to have the most houses on your books so I am assuming that your reputation is not just limited to me.”
the service that I have received at Beresfords and would not hesitate to market a property through you in the future, or to recommend Beresfords as an estate agent.”
Mr D Payne
Mr A Bradford
Ms G Stewart
To see video testimonials, visit our website www.beresfords.co.uk
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Ms E Barrowclough
Business card slot to fit a card: 90mm x 55mm
www.beresfords.co.uk
Contact Billericay
01277 626262
Romford
01708 878540
Braintree
01376 348444
Shenfield
01277 212111
Brentwood
01277 231515
Upminster
01708 222200
Chelmsford
01245 500555
Wickford
01277 889313
Colchester
01206 764444
Witham 01376 386774
Gidea Park
01708 730255
Writtle 01245 420880
Great Dunmow
01371 876868
Hornchurch
01708 474034
Country Homes
Ingatestone
01277 350505
Land and New Homes 01245 397497
Maldon 01621 853111
The London Office
01245 397475
020 7839 0888
www.beresfords.co.uk Š Beresfords Group 2015