2 minute read
From FJORD to FORK
From FJORD to FORK
Pink Fish is an innovative Norwegian fast-casual chain founded in 2017 by gold medal winner of the Bocuse d’or (World Chef Championship), Geir Skeie, and Ronny Gjøse , the company’s CEO, with an extensive background from developing F&B concepts.
Co-founders of Pink Fish; CEO Ronny Gjøse (left), Chairman Svein Sandvik, and F&B/Concept manager Geir Skeie.
The brand’s mission is to make seafood accessible worldwide by creating international flavors from Norwegian premium salmon that will tickle taste buds – while promoting sustainable living.
With prime locations in Oslo, Bergen, Stavanger and Singapore; Pink Fish restaurants are serving their guests Norwegian salmon from the fresh fjords with a world of flavors.
#EATGUILTFREE @pinkfishrestaurants
In trendy and youthful bright orange facilities they welcome their guests to indulge in tasty and affordable dishes created by the Bocuse D’or winner himself. The diverse menu consists of a range of burgers, hot pots & soups, poke bowls, salads and wraps – vegan and vegetarian options are also avail able. All dishes are inspired by the chef ’s many overseas trips and the menu has been split into three taste categories; Asian, American and European. In other words, deciding on what dishes to try can be a rather challenging task!
#EATGUILTFREE @pinkfishrestaurants
LIVE WELL - EAT SALMON
Instead of bringing salmon to the world like Norway has been doing for almost two decades, Pink Fish wants to bring a whole new world of flavors to the salmon “The choice of salmon as the star of our menu is our most important sustainability decision. Of all the proteins we could have chosen, salmon is the most sustainable. The carbon footprint per kilo farmed salmon consumed is considerably lower than in all comparable meats”, say the two co-founders of Pink Fish.
#EATGUILTFREE @pinkfishrestaurants
Pink Fish only use ASC-certified salmon, which means it is produced in accordance with strict sustainability standards set by WWF and the farming industry – and it is only fed with feed free from antibiotics, GMO and palm oil. In addition, all packaging used is biodegradable and food waste close to zero, due to ordering and delivery routines tailor made to avoid produce expiring and all food is made to order.
The motto that Pink Fish lives by is “Good Food Fast”, which is why the fast-casual chain has an extensive focus on digital ordering solutions – making the customer journey from pre-ordering to picking up the meal a seamless experience. ▗
