“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” WARREN BUFFETT, CHAIRMAN AND CEO, BERKSHIRE HATHAWAY INC.
MY PLEDGE TO YOU
I will consistently represent your best interests by applying my superior knowledge of real estate, extensive connections and unique skills to successfully market and sell your home. I will provide you with the information and expert advice you require to make informed decisions; and will use my experience and negotiation skills to secure the highest possible sales price for your home. I will handle all of the details required to successfully complete your real estate sales transaction. I will communicate with you on a regular basis. I fully appreciate the emotional aspects involved during the sale of a property, and respect the confidential nature of the information you share with me.
WHO WE ARE
WHO WE ARE
BERKSHIRE HATHAWAY HOMESERVICES The Strength Behind the Sign Berkshire Hathaway Inc. is a worldwide holding company based in Omaha, Nebraska. Its chairman and CEO is Warren Buffett, who according to Time magazine’s ranking is among the world’s most influential people. Berkshire Hathaway is the No. 1 company in Barron’s 2013 ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; and is No.18 in Harris Interactive’s reputation study of the 60 Most Visible Companies.
TOTAL ASSETS US $484.931 billion NET INCOME US $19.476 billion EMPLOYEES 302,000 PRODUCTS Diversified investments, property and casualty insurance. COMPANY MAKEUP Insurance, Utilities & Energy Group, Manufacturing, Service & Retail, Media, HomeServices, Equity/Bonds/Investments.
WHO WE ARE
BERKSHIRE HATHAWAY HOMESERVICES ROCKY MOUNTAIN REALTORS ® Tradition, Experience, Success In 2013, the Berkshire Hathaway portfolio expanded to include Home Services of America, Inc., the nation’s second-largest full service residential brokerage firm. This powerful joint venture, Berkshire Hathaway HomeServices, includes over 830 offices and 30,000 brokers with projections of 1,200 offices and just under 40,000 by year end. Rocky Mountain, REALTORS® is backed by over 130 agents covering eight offices throughout Colorado’s Front Range, including Cherry Creek, Boulder, Fort Collins, Greeley, Loveland and Colorado Springs.
CHERRY CREEK 100 Fillmore St, Denver CO 80206 BOULDER 4710 Table Mesa Dr, Suite A, Boulder, CO 80305 FORT COLLINS 2700 S. College Ave, Fort Collins, CO 80525 GREELEY 4673 W. 20th St, Unit B, Greeley, CO 80634 LOVELAND 2903 Aspen Dr, Unit E, Loveland, CO 80538 COLORADO SPRINGS 660 Southpointe Ct, Suite 200, Colorado Springs, CO 80906 216 N. Tejon St, Colorado Springs, CO 80903
THE SELLING PROCESS
THE SELLING PROCESS
MEET WITH ME
Agree on Selling Plan
Photos Taken
Listing Paperwork
Market Exposure
Offer Presented
Accepted Offer
Stage Home
Showings
Negotiations
Inspections
Price Adjustments (if any)
Counter Offer
Repair Requests
CLOSING
Buyer Closing Process
AGENT RESPONSIBILITY
MY COMMITMENT TO YOU I will consistently represent your best interests by applying my superior knowledge of real estate, extensive connections and unique skills to successfully market and sell your home. I will provide you with the information and expert advice to make informed decisions, and will use my experience and negotiation skills to secure the highest possible sales price for your home.
ADVISES
N E G O T I AT E S
FA C I L I TAT E S
Agency Alternatives
Answering Objections
Market Analysis
Expediting the Buyer’s Offer
Promotion to BHHS and Local Real Estate Community
Pricing
Negotiating the Terms
Listing
Purchase Agreement
Seller Updates Showing Feedback Presenting the Offer
Post-Contract Negotiations
Multiple Listing Service (MLS) Advertising Internet Marketing Open Houses Direct Marketing Local and Out-of-Town Buyer Contracts Personal Referrals Showing Your Home Contract Contingencies Inspections Closing
MARKETING EXPOSURE
MARKETING EXPOSURE
MARKETING EXPOSURE
AGGRESSIVE EXPOSURE Our comprehensive marketing exposure means your listing is well promoted:
B R A N D E D N AT I O N A L T V
SEO
BRANDED PRINT ADS
BERKSHIREHATHAWAYHS.COM
AD WORDS
SEARCH
ONLINE ADS
ENHA NC E D L I STI N G S R E AL E STAT E SI T E S: YA HO O! • Z I L L O W • R E A LT O R • H O M E F I N D E R + HU N D R E D S O F O N L I N E P L A C E M E N T S
MARKETING EXPOSURE
WHERE BUYERS COME FROM*
40%
Internet
11%
35%
Yard Sign
Working With Real Estate Agents
6%
Friend, Neighbor or Relative
5%
Home Builder
Less than 1% Home Book or Magazine
2% 2%
Print Media
Directly from Seller/ Knew the Seller
*Source: The National Association of Realtors速 Profile of Home Buyers and Sellers.
MARKETING EXPOSURE
YOUR HOME ONLINE BerkshireHathawayHS.com & Mobile App BerkshireHathawayHS.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers. Berkshire Hathaway Home Services mobile app allows users to view property information in real time, which is critically important given that more than 50% of real estate searches are conducted on mobile devices.
MARKETING EXPOSURE
MARKETING EXPOSURE
MAXIMIZING YOUR HOME’S ONLINE PRESENCE BerkshireHathawayHS.com & Web Distribution Property details and photographs of your home are automatically distributed to the top consumer real estate websites. Here are just a few:
Realtor.com is the official site of the National Association of RealtorsÂŽ. Nearly 13 million people visit Realtor.com each month, making it one of the most viewed real estate websites.
Homefinder.com boasts a network of more than 375 news sites across America, including the ChicagoTribune.com (the largest media outlet), Azcentral.com and MiamiHerald.com.
MARKETING EXPOSURE
HIGH IMPACT PROFESSIONAL PHOTOGRAPHY 98% of today’s home buyers will search for their new home on the Internet before requesting a showing. So, it is essential to grab their attention quickly with high quality, professional photography that features the optimum angles and spaces of your home. That’s why we utilize high definition, high resolution, HDR photography and virtual tours to showcase your home.
MARKETING EXPOSURE
PROFESSIONAL BROCHURES, POSTCARDS AND EMAILS Eye-catching, professionally designed and print brochures, direct mail postcards and emails can be one of our most effective tools to illustrate the distinctive qualities of your property.
OPEN HOUSE: SU NDAY 1-3 THIS COULD BE YO UR HOME!
12345 Strathmore Circle |
Denver CO, 80111
$2,577,000
11991 LAKE CIRC OFFERED AT:
LE | GREENWOOD
$459,000
VILLAGE, CO 8011 1
PRICING STRATEGY
PRICING STRATEGY
POSITIONING YOUR HOME FOR THE MARKET Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale. The majority of showing activity on a listing occurs when the home is first placed on the market, so it is important to position your home at the best price for its launch.
The existing pool of prospective buyers determines a property’s value:
Higher Prices Attract Fewer Buyers
• Location, design, amenities and condition. • Availability of comparable (competing) properties. • Economic conditions that affect real property transactions. Factors that have little or no influence on the market value of a house:
Higher Price $$$
Fair Market Value
• The price the seller originally paid for the property.
Actual Fair Market Price $$
Lower Price $
• The seller’s expected net proceeds. Lower Prices Attract Many Buyers
• The amount spent on improvements.
NUMBER OF BUYERS
PRICING STRATEGY
THE RISKS OF OVERPRICING • An asking price beyond market range can adversely affect the marketing of a property. • Marketing time is prolonged and initial marketing momentum is lost. • Fewer buyers will be attracted and fewer offered received. • The property attracts “lookers” and helps competing houses look better by comparison. • The property may not appraise and the buyers may not be able to secure a loan.
ACTIVITY
• The property may eventually sell below market value.
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PREPARING YOUR HOME
PREPARING YOUR HOME
MAXIMIZING THE APPEAL OF YOUR HOME No one has a more important role in the home selling process than you. Here are some ways your participation can contribute to a successful sale: • Maintain the property in ready-to-show condition. • Ensure that the house key works smoothly. • Try to be flexible in the scheduling of showings. • Do not allow access to the property to a buyer who is unaccompanied by a real estate professional. • Remove or lock up valuables, jewelry, cash and prescription medications. • When you are not at home, let me know how you can be reached in case an offer is received. Even relatively minor cosmetic changes can add significant appeal that may result in increased interest in your home: • A lighter color palette or rearrangement of furniture can make rooms look more spacious. • Removal of objets d’art and personal photographs to focus perspective. • The addition of flowers and plants to make walkways and landscaping feel more welcoming.
PREPARING YOUR HOME
SELLER INSPECTION AND WARRANTY By providing peace of mind to prospective buyers, these steps can enhance the salability of your home: • A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances. • Professional inspections, such as structural, roof and plumbing, will reveal the current condition of the property so that any existing problems can be resolved ahead of time.
Thank you for your time. We look forward to working with you.