HOW TO START YOUR OWN EVENT PLANNING BUSINESS
Introduction With a 10% growth through 2024 and $5 billion a year in the US alone, it’s easy to see why so many people are deciding to go into the event planning business. Event planning is great if you have strong organizational skill and a desire to help people achieve their goals and create memorable events. However, starting as an event planner and succeeding as one are two different things. Let’s look at the most important aspects you need to in order to become a successful event planner.
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The pros & cons The benefits of event planning include: • working for yourself, keeping profits and lots of work • great networkign opportunities and fantastic income The disadvantages include: • the stress of self-employment and perfectionist clients • having to work very long hours for each event
Your Business Plan Your strategic business begins with: • • • •
creating the best business plan for event planners using invoicing software to handle finances setting competitive, strategic prices for your services ceating the perfect website to showcase your talents
Once you’ve achieved these aspects, you’ll be on a strong foot on the path towards event planning success.
Your Marketing Goals Your marketing strategy should be focused on social media: • understand and use traditional marketing techniques • carefully choose the best social platform for your business • get organized with social media management tools Utilizing these marketing tips, you’ll create a great event planning brand on social media and help gain new customers. Check out our guide on How to Boost Your SME & Freelance Social Media Presence for more great social media tips.
Like what you’re reading? Check out our free ebook for more in-depth tips, analysis, and resources:
Free Ebook: How to Start Your Own Event Planning Business
Other Resources Make sure you have everything you need for your event planning business, you should have: • the appropriate and necessary insurance and licenses • software and tools to help you accomplish your job • strategic pricing and professional services Although these are only some of the many, many things required to start and succeed with your new event planning business, you’re already on the right path with these tips.
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How to Break Into the Event Planning Market & Succeed
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