Graphic Design Portfolio 2022 by Bernadette Aurelia

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Bernadette Aurelia Primaputri

Copyright by Bernadette Aurelia Primaputri

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Bernadette Aurelia Primaputri

Hello! Call me Aurel. I’m a creative and hard-working graphic designer who is passionate about giving a positive impact on others.

Softwares

Education

20182022

Multimedia Nusantara University

Bachelor of Ar t and Design - Magna Cumlaude

Majoring Visual Communication Design (DKV) Specialization in Visual Brand Design Scholarship Awardee UMN for GPA 3.97 / 4.00

2018

Bunda Hati Kudus Senior High School

Majoring Science

Work Experiences

Present

Freelance Graphic Designer

Designed logo, branding, illustration, vector element, social media design, campaign design

Graphic Designer Intern at Garis Temu Agency2022

Designed around 6 Indonesia’s beauty and skincare brands in terms of social media management design ser vice

Visualized 500+ Instagram feeds & 190+ Instagram stories Designed PR package box for brand launching program

Co-Founder Ar t Hue Creative Agency2021 -

Present

Visualized logo, branding, visual element, & illustration for UMKM Concepted content planning & designed agency’s social media

Design Associate Haloka Talks2021

Designed daily social media content & enhanced the layout design Visualized logo rebranding, supergraphic, mascot, & templates Illustrated 80+ illustrations for Haloka s visual assets

2021

Campus Ambassador Halokarier Fest 2021

Par t of Haloka Communication & Branding Community

Campus representative throughout Indonesia

Create creative content about communication & self development Became top 3 Campus Ambassador who succeeded in increasing the number of webinar participants

Fun Fact

I have par ticipated International student exchange program to Tianjin Polytechnic University. This unforgettable experience gave me chances to increased my knowledge about Chinese diverse cultures and languange. https://tinyurl.com/CredlyAurelia

Organization Experiences

Feb 2020Sept 2020

Jan 2020Oct 2020

Staff of Public Relations

Malam Ekspresi Mahasiswa (MAXIMA) UMN 2020

Planned creative content & concept for social media @maximaumn

Managed social media & handled 1000+ messages from UMN freshmen

Created creative Instagram stories & caption for Instagram feeds

Staff of Online Event Decoration

Aptitude Photography Exhibition by UKM Obscura Photography UMN

Designed website assets and layouts

Visualized Youtube thumbnail & Youtube visual assets

Head of Public Relations UKM Obscura Photography Gen XIIOct 2019Nov 2020 Internal Public Relation

Managed & designed organization’s social media content Arranged & handled events inside organizations

Improved social media engagement & visual consistency

External Public Relation

Dealt with communications outside organization

Managed external collaboration & arranged MoU Enhanced organization s recognition & awareness Built & mantained positive image for organization

Mar 2019Oct 2019 Staff of Offline Event Decoration

Malam Ekspresi Mahasiswa (MAXIMA) UMN 2019

Planned creative concept decoration for the event Produced & crafted creative decoration for HoME, STATE, and Maxima stages events

Design Skills

Graphic Design

Advertising, Character Design, Packaging Design, Layout, Infographic

Branding

Logo, Corporate Identity, Brand Promotion, Social Media Design

Illustration

Digital Painting, Potrait Illustration, Vector Illustration

Editorial Design

Book Design, Print, Magazine Design

Flat Animation Logo Animation, Infographic Animation

Photography

Digital Imaging Photo Manipulation

Languanges

Indonesia Native Proficiency

English Professional Working Proficiency TOEIC 935/990

Chinese Elementary Proficiency

Robert L. Peters

shapes

determine the

Selected Works of Bernadette Aurelia

Social Media Management Indonesia’s Beauty Brands

CATEGORY SOCIAL MEDIA DESIGN, MARKETING

Garis Temu is a social media agency and creative marketing strategist who has handled more than 50 brands to achieve their goals, especially on social media.

In my internship journey, I had the responsibility to handle around 6 Indonesia’s beauty and skincare brands in terms of social media management ser vice design.

SOLUTION

During my internship, I have designed more than 500+ daily Instagram feeds with various contents such as interaction, carousel, UGC, insights, product knowledge, and motion graphics. Some of my clients include Skin Soul, Goban Cosmetics, Brasov, Lolly Lab, Hiqween, and The Piu.

I have also created more than 190+ Instagram stories, redesigned Instagram content visuals, and designed a PR package for a brand launching program.

Additionally, I also studied various marketing strategies and experienced the creative agency ’ s workflow.

Goban Cosmetics

Lolly

Rebranding Haloka Talks and Social Media Design

CATEGORY REBR ANDING

Haloka is an e-learning platform that shares practical insights, webinars, and training about personal development, communication, and branding.Currently, Haloka is expanding its company into several main focuses. One of its branches, Haloka Talks, requires a new logo that is in line with its values and goals.

SOLUTION

I helped Haloka Talks by designed brand identity that aligned with the brand vision and values. The new logo is designed in several color versions according to the Haloka color palette.

Furthermore, I also designed the brand collaterals such as brand mascot, supergraphic, Instagram filter, and Instagram stor y template. Since I worked as Haloka’s Design Associate, I also design daily social media posts and improve the illustration quality of the brand.

hal ka tal k s hal ka tal k s

hal ka tal k s

Rebranding Klinik Hewan Rajanti & Friends

CATEGORY REBR ANDING

Klinik Hewan Rajangi & Friends is a clinic that ser ves various animal needs, such as vaccination, animal care, surger y, and many more. The unique selling points of the clinic is the Mind Power program where Doctor Rajanti can feel the emotions and desires of animals through alpha waves.

Even though it is a professional clinic, the logo as the identity of Rajanti & Friends Animal Clinic is still too complex and does not yet have a characteristic that distinguishes it from its competitors.

SOLUTION

I redesigned the logo of the Rajanti and Friends Animal Clinic so that it is simpler, more memorable, and has the characteristics of the clinic. The logo is designed based on in-depth research on brands and customers, and shows the clinic's vision and mission.

In addition, I also designed the graphic standard manual so that the logo and visual elements can be applied consistently. Brand collaterals have also been designed uniformly starting from name tags, stationer y, to environment design.

DOCTOR R AJANTI

Founder of the Klinik Rajanti who describe the closeness and affection for animals

KLINIK HEWAN

ANIMAL PAW

Animal symbol that become the supergraphic of Klinik Rajanti

LOGO DESIGN SUPERGR APHIC

LOGO

HAPPY PERSON

The pose symbolizes the customer's happy feeling for the Klinik Rajanti performance

TALK WITH ANIMALS KLINIK HEWAN

TALK WITH ANIMALS

ANIMAL SILHOUETTE

Symbolizes the 3 main animals the most frequently handled by Klinik Rajanti

ANIMAL PAW

Symbol of animal taken from the logotype

THREE FINGERS

Represents three main animal handled by Klinik Rajanti

BR AND COLL ATER AL DESIGN

onday mood

Social Campaign Textile Waste Brand Sejauh Mata Memandang

CATEGORY SOCIAL CAMPAIGN

OBJECTIVE

According to BBC News, globally, an estimated 92 million tonnes of textiles waste is created each year and the equivalent to a rubbish truck full of clothes ends up on landfill sites ever y second.

By 2030, we are expected as a whole to be discarding more than 134 million tonnes of textiles a year. The main factor that causes this issue is the fact that most people don’t ever consider is the impact our clothes have on the environment.

SOLUTION

Therefore, I made social campaign with Indonesia's slow fashion brand, Sejauh Mata Memandang, to reduce environmental pollution caused by textile waste. The goal of the campaign is to raise people awareness about textile waste so they can shift their fashion lifestyle into circular and sustainable fashion.

I implemented design campaign method by Robin Landa, starts from doing some research in over view, creating strategy (AISAS Method by Sugiyama & Andree), concepting ideas, designing creative solutions, executing production, and implementation for getting feedbacks.

DIGIT

POSTER

Mascot Manado Kalalo Kus

TEGORY LOCAL MASCOT DESIGN

PROJECT

The city of Manado is the capital of the province of North Sulawesi, Indonesia. As the largest city in the region, Manado is an important tourism place for visitors that must be preser ved.

Manado has many diverse cultures, both in terms of clothing, tourism, culinar y, animals, as well as in terms of population.To increase awareness, Manado City needs a mascot as a representation of Manado culture.

SOLUTION

After I collected complete data on Manado, it was found that the Kuskus animal is an appropriate representation for the city of Manado.Kuskus is an endemic animal in North Sulawesi and cannot be found anywhere in the world.

As a basic concept, the mascot is a Kuskus has a strong nature because of the long and strong tail it uses as a defensive weapon. Besides being strong, he is also cute because he has fur soft and small size. He wears Manado traditional clothes to show that he loves Manado, and a red slayer on his arm to represent the Cakalele Traditional Dance. The name ‘Kalalo Kus’ refer to Manado language which means 'Ver y Courageous'.

I designed the graphic standard manual so the mascot could be applied consistently in any medias. Also, I visualized the merchandise for the Manado mascot.

gestures

Digital

Digital Illustrations

MOANA DISNEY ILLUSTR ATION LUCA DISNEY ILLUSTR ATION

NADIN AMIZAH ILLUSTR ATION

Poster

Poster

Icon Design

Brochure Design

TION

Campaign Social Media Posts

TION

Packaging Design

GUM