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Every design requires a process of assembling thoughts, objects, sounds and events; each having a purpose and meaning. As designers we are constantly seeking to solve problems. We do this through the process of assembly—by putting together the parts. I have arranged these parts to create a story that will captivate and communicate. The book—a collection of assembled ideas.
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Part No.
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Every design requires a process of assembling thoughts, objects, sounds and events; each having a purpose and meaning. As designers we are constantly seeking to solve problems. We do this through the process of assembly—by putting together the parts. I have arranged these parts to create a story that will captivate and communicate. The book—a collection of assembled ideas.
Copyright Š 2016 by Bernee Briones. All rights reserved. No part of this publication may be reproduced without express permission from Bernee Briones.
DESIGNER
Bernee Briones
MOBILE
510.672.3174
bernee@berneebriones.com
WEB
www.berneebriones.com
Table of Contents
01 02 03 04
+
pg. 04
D I S C O V E R YO U R I N N E R B R E W
Bottl’d iPhone App +
pg. 16
W H AT L I E S B E N E AT H T H E S U R FA C E
En:scr_pt – Experimental Conference +
pg. 34
T U R N U P T H E VO LU M E
NPR promo pg. 48
+ THE ONE-STOP SHOP
Makeshift – College Retail Shop
05 06
+
pg. 76
A SIP OF SOMETHING RED
Kenzo Estate Winery pg. 86
+ T H E G R E AT O U T D O O R S
REI Home Appliances
07 08 09
+
pg. 98
KEEP THE TRADITION ALIVE
Jägermeister Revolutionary & Evolutionary Design pg. 112
+ A BRIGHT IDEA
VAST – Sustainability Conference pg. 126
+ N O T YO U R AV E R A G E C U P O F T E A
Stash Tea Twister
10
pg. 134
+ TA K E A S E AT, A N D E N J OY T H E S H O W
Cinemark Branding Guidelines
11
pg. 154
+ IDENTITIES
Logo Marks
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B O T T L’ D
COURSE
GRAPHIC DESIGN 3
INSTRUCTOR
B RYA N P I E R AT T
Part No.
01
DISCOVER YOUR INNER BREW fig.1
+ OBJECTIVE
Design a unique and original iPhone app that will accommodate the everyday ultra-mobile San Francisco user. The app should be able to solve an on-the-go urban need as well as tap into the capabilities of the iPhone 6.
fig.2
+ S T R AT E G Y
01.1 TERM
Craft beer is popular amongst the San Francisco city scene and more bars are appearing within the 7-mile radius. Though there might be a whole lot to choose from, its even harder choosing the one that suits you and your beer
Spring 2015
buds best. This mobile app provides a social sharing platform for beer 01.2
enthusiasts to tap into the latest beer, breweries, and hottest spots in town. Its features include a navigational system, a beer-sharing forum, photo
KEYWORDS
sharing and functions that will allow you to maintain tabs on your drinks.
Beer Entertaining Friendly Urban 01.3 AUDIENCE
Millenials Ages 20–30 01.4 T Y P E FA C E S
Klinic Slab Gotham 01.5 COLORS
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B O T T L’ D
B O T T L’ D
B O T T L’ D
BOTTL’D
BOTTL’D
BOTTL B O T T L’ D
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EN:SCR_PT
TITLE
COURSE
TYPOGRAPHY 4
INSTRUCTOR
ARIEL GREY
Part No.
02
WHAT LIES BENEATH THE SURFACE fig.1
+ OBJECTIVE
Design a conference of extreme conceptual/experimental content about a topic that addresses an aspect of the future put on by an existing organization. This includes designing a 56-page conceptual book, promotional poster, kinetic video, and an entrance badge for an iPhone. fig.2
+ S T R AT E G Y
02.1 TERM
We live in a world where we are connected through social media–an outlet to expose and share the different aspects of our lives bringing us closer than ever. Through this transparency we are more vulnerable than ever, thus
Summer 2015
susceptible to not only exposure, but identity theft as well. This concept 02.2
develops a new alphabet that is formulated from genetic code. It contains 64 symbols that represent the genetic alphabet called codons. Your DNA
KEYWORDS
contains a series of genetic codes, each one unique, which will be converted
DNA
into a special cryptic code based on the characteristics of your DNA. In the
Genetics
future, all your private information could only be verified by this code. This
Security
can be the solution to fraud, and identity theft, sensitive data, and could
Futuristic
eliminate any possible breaches in security systems. 02.3
AUDIENCE
Genetic Scientists Ages 20+ 02.4 T Y P E FA C E S
Metronic Slab Titillium Menlo 02.5 COLORS
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108 FM / AM
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ON AIR 38
TITLE
NPR
COURSE
VISUAL SYSTEMS 2
INSTRUCTOR
SEAN MCGUIRE
Part No.
03
TURN UP THE VOLUME fig.1
+ OBJECTIVE
Design a conceptual book, website and app for a non-profit organization. The design must reflect the organization’s mission statement, connect with the target audience of NPR radio listeners and promote its brand.
fig.2
+ S T R AT E G Y
03.1 TERM
The National Public Radio (NPR) is a non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in America. It produces and distributes news and cultural
Spring 2015
programming. With many different categories to listen and choose from, no 03.2
one is left out of a topic to listen to. This project promotes the idea of ‘discovering your niche’ and finding a sense of where you belong. The book
KEYWORDS
illustrates the idea that each person has their own story, and behind each
Colorful
story is a true passion.
Belonging Passion Listen 03.3 AUDIENCE
Millenials Ages 20–30 03.4 T Y P E FA C E S
Helvetica Neue Candida 03.5 COLORS
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SLU RP
AAU
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TITLE
MAKESHIFT
COURSE
PACKAGE DESIGN 4
INSTRUCTOR
T H O M A S M C N U LT Y
Part No.
04
THE ONE-STOP SHOP fig.1
+ OBJECTIVE
Design an entirely new retail store brand image and extensive product line. Provide designs for sub-brands and storefront architecture. You must work on this project with a collaborative group of other student designers.
fig.2
+ S T R AT E G Y
04.1 TERM
College students often seek provided dorms, on-campus/off-campus apartments, or live at home during their collegiate years. During their first year of enrollment, most students choose to stay in dorms accompanied by
Fall 2015
roommates or suitemates. When going off to college, it’s a new stage in life, 04.2
it’s the first time you are moving out, you’re on your own, and moving into a dorm or first apartment. It is an opportunity to live by your own rules and
KEYWORDS
to be able to learn how to take care of yourself. As a brand, it’s important to
College
be there for the guest as they are shifting to a new life stage. Makeshift is
Affordable
the brand that encourages their guests to take these first steps and inspires
Convenience
them to create a space that they could call home.
Fast 04.3 AUDIENCE
College Students Ages 18–30 04.4 C O L L A B O R AT O R S
Andrea Ulloa Bernee Briones Darrian Kaspar Cecilia Lai Maitha Mefta Kim Young
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+ R E TA I L S T O R E
Makeshift is main brand name. The flagship store will be located conveniently in downtown San Francisco in the SOMA district. Being located in an urban environment will better serve students who lack access to college essentials that other college towns offer.
54
TITLE
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MAKESHIFT
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HOME GOODS
OFFICE & ART SUPPLIES
GROCERIES
KEYWORDS
KEYWORDS
KEYWORDS
Modern
Reusable
Playful
Affordable
Straight-Forward
Healthy
Craft
Crafty
Illustrative
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S P R E A D IT GOOD
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COURSE
PACKAGE DESIGN 3
INSTRUCTOR
T H O M A S M C N U LT Y
Part No.
05
A SIP OF SOMETHING RED fig.1
+ OBJECTIVE
Design a set of wine labels for the cabernet sauvignon and chardonnay, and a private 2012 reserve bottle for the Kenzo Winery accompanied with a gift box.The goal is to redevelop an existing winery’s brand and come up with a look that will attract millenial wine drinkers. fig.2
+ S T R AT E G Y
05.1 TERM
The Kenzo Estate sits in the heart of the Napa Valley. Its breathtaking views of the vineyard and Japanese-inspired aesthetic influence much of the bottles’ designs. The premium cabernet sauvignon bottle, Mayonaka,
Spring 2015
which means ‘midnight’ in Japanese, contains a subtle brushstroke derived 05.2
from Sumi ink as well as silhouettes that shape the valleys. The cabernet sauvignon, Murasaki (purple) and chardonnay, Kohaku (amber), labels
KEYWORDS
contain a peony flower which symbolizes wealth, prosperity, & good fortune.
Traditional Japanese Modern Floral 05.3 AUDIENCE
Millenials Ages 30-50 05.4 T Y P E FA C E S
Mark OT Perpetua 05.5 COLORS
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REI
COURSE
PACKAGE DESIGN 3
INSTRUCTOR
T H O M A S M C N U LT Y
Part No.
06
THE GREAT OUTDOORS fig.1
+ OBJECTIVE
Create a new product line of home appliances under REI’s brand, but still carries the brand’s personality to refresh REI’s image. Include designs for a toaster, fan, fountain, desk lamp and pillow.
fig.2
+ S T R AT E G Y
06.1 TERM
REI is a retail store famous for their supply of outdoor gear and sporting goods. The concept is to bring the outdoors indoors where the materials used to make the products play a huge role in giving the same nostalgic
Spring 2015
feeling you would have if you were to enjoy the outdoors activities that REI 06.2
promotes and supports such as hiking, camping, and canoeing. These premium products are named after famous landmarks and things you would
KEYWORDS
find in nature. The target audience are middle-class 35-50 year-olds who
Nostalgia
are eco-friendly, favor both natural and re-used materials, and who live in a
Outdoors
contemporary style home.
Nature Eco-friendly 06.3 AUDIENCE
Middle-class Ages 35-50 06.4 T Y P E FA C E S
DIN Perpetua 06.5 COLORS
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PACKAGE DESIGN 4
INSTRUCTOR
T H O M A S M C N U LT Y
Part No.
07
KEEP THE TRADITION ALIVE fig.1
+ OBJECTIVE
Take a spirits brand and design both revolutionary and evolutionary. The labels that reflect the brand’s current image and target audience. The evolutionary design must keep the original bottle’s shape while the revolutionary design must use a unique container. fig.2
+ S T R AT E G Y
0 7. 1 TERM
Jägermeister is known for it’s unique, distinctively tasting and unmistakable herbal liquor. Its striking bottle shape is a symbol of authentic craftsmanship, which was kept for its evolutionary design.
Fall 2015
The label itself was given a facelift, while the stag, an iconic symbol 0 7. 2
to the Jägermeister brand, has remained the same. The revolutionary design targets a younger audience of 21-30 year-olds. Its container
KEYWORDS
was modified to a disposable flask, which suits the more on-the-go
Tradition
generation of today’s market. The newly developed flavors were given
Energy
characters that embody the attitude of one’s inner animal.
Quality Youthful 0 7. 3 AUDIENCE
Drinkers Ages 21+ 0 7.4 T Y P E FA C E S
Mark OT Arkhip Baron Neue Cylburn Alegreya 0 7. 5 COLORS
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VA S T
COURSE
VISUAL SYSTEMS 1
INSTRUCTOR
TROY ALDERS
Part No.
08
A BRIGHT IDEA fig.1
+ OBJECTIVE
Design a poster, website, and environmental displays that will promote a future conference on renewable energy. The content should be very informative and promote the conference to the everyday tech-driven world.
fig.2
+ S T R AT E G Y
08.1 TERM
VAST is a fictitious conference that promotes the idea of renewable energy through resources which are naturally replenished on a human timescale, such as sunlight, wind, rain, and geothermal heat. This conference takes
Fall 2014
place at the San Francisco Moscone Center, which will be decorated with 08.2
environmental graphics promoting the conference. The simple, yet modern aspects of the design system reflects the idea of energy itself.
KEYWORDS
Reusable Energy Trust Innovative 08.3 AUDIENCE
Techies Ages 20+ 08 .4 T Y P E FA C E S
Univers 08.5 COLORS
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COURSE
PACKAGE DESIGN 1
INSTRUCTOR
KAT H E R I N B L AT T E R
Part No.
09
NOT YOUR AVERAGE CUP OF TEA fig.1
+ OBJECTIVE
Take Stash Tea Company and redesign their packaging that targets a specific target audience of tea drinkers between the ages 21-30. Provide a gift box set or carrier that will showcase the tea.
fig.2
+ S T R AT E G Y
09.1 TERM
The Stash Tea Company prides itself in creating specialty, traditional and herbal teas for everyone. This project re-develops it’s brand strategy to promote a tea that you can enjoy by mixing in your favorite alcoholic
Spring 2013
beverage. Drinking tea shouldn’t be boring; Tea Twister allows you make a 09.2
toast with your pinkies way up. Each bottle mimics the shape of an alcoholic beverage, which contains an aromatic blend of floral tea leaves.
KEYWORDS
Youthful Modern Indulgence Cocktail 09.3 AUDIENCE
Millenials Ages 21+ 09.4 T Y P E FA C E S
Futura Fairview Sullivan Cylburn 09.5 COLORS
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ONE
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CINEMARK
COURSE
IDENTITY 2
INSTRUCTOR
TODD HEDGPETH
Part No.
10
TAKE A SEAT, AND ENJOY THE SHOW fig.1
+ OBJECTIVE
Take Cinemark and redesign it’s branding and develop a guideline that targets a new generation of movie-goers. Illustrate this concept in a 56-paged book and apply supplemental graphics to a set of deliverables and environmental graphics. fig.2
+ S T R AT E G Y
10.1 TERM
Cinemark’s rebranding involved bringing the company’s newest innovations to the forefront. It’s unique selling point is to offer state-of-the-art viewing with the newest in theater technology. The bright neon blue against the dark
Fall 2014
background makes the brand stand out from all the other competing chain of 10.2
movie theaters. I wanted something more fresh and modern for this company that would attract movie-goers of all ages.
KEYWORDS
Vibrant Entertaining Friendly Neon 10.3 AUDIENCE
Movie-goers Ages 13+ 10 .4 T Y P E FA C E S
Helvetica Neue Novecento 10.5 COLORS
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IDENTITIES
fig.1
+ OBJECTIVE
Create a logo that properly suits it’s brand and image. All logo marks were created by me for various class projects and clients within the past 5 years.
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THANK YOU
fig.1
+ M O M & DA D
Thank you both for supporting my path as a designer and dealing with the endless amount of paper scraps and empty ink cartridges laying around the house. I am incredibly grateful to have such supportive parents and I hope I continue to make you guys proud. fig.2
+ COLLEGUES & FRIENDS
We’ve all been through the mutual battle with paper cuts, sweat and tears and I couldn’t have asked for a better bunch to experience this with! Thank you to all my close friends for understanding what comes along with being a graphic design student and for making time to hangout, despite our busy schedules. I miss you all! fig.3
+ ANDREW
Thank you for being patient with me and being there when the times were rough. You continue to give me inspiration and ingnite the creative spark that influences much of my work. You’ve given me the strength I need to not only to grow as a person, but to work even harder everyday. fig.4
+ INSTRUCTORS
Thank you Mary Scott, Thomas McNulty, Ariel Grey, Todd Hedgepeth, and a special thanks to Eszter T. Clark for showing me my true potential and for pushing me beyond my creative limits. Your guidance and advice has given me the courage to survive in this industry.
SCHOOL
Academy of Art University School of Graphic Design 79 New Montgomery San Francisco, CA 94105
COURSE
Senior Portfolio
INSTRUCTOR
Mary Scott
PRINTING + PHOTOGRAPHY
Plotnet
TEXT STOCK
Cougar Smooth 100lb Text
BINDERY
The Key Bindery
COVER STOCK
CM Skivertex – White Kidskin
TYPOGRAPHY
Gotham, Sentinel
S O F T WA R E
Adobe Creative Cloud
CAMERA
Canon 5DS
LENS
Canon 100mm Macro f/2.8
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