Berryplus press kit

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ECO-EFFECTIVE CLEANS + SOFTENS 99.8% PLANT BASED

LIQUID LAUNDRY SOAP FIRST AID FOR YOUR LAUNDRY + THE PLANET


In addition to health and sustainability, we also believe in transparency so we will always disclose our ingredients to you, because you have a right to know what's inside: soapberry concentrate (organic soapberries and water) salt (for stability and preservation) organic vegetable glycerin (for stability and added softening) a tiny bit of potassium sorbate (a food grade preservative to give Berryplus extra shelf-life) www.berryplus.com


THE BERRYPLUS STORY Berryplus is the brainchild of Cleaner Innovations LLC, which was founded and launched by Jamie Gold in 2010. While looking for ways to 'green' the dry cleaning trade, we stumbled across the soapberry, realized that it was an elegant solution to laundry, and we've never looked back. Berryplus works wonderfully in HE and traditional frontloading washing machines (and even the sink or bathtub if you are on the go), in any temperature water, and is formulated to be the most effective, natural, safe and gentle laundry soap available. It is free from pollutants, irritants, allergens, fragrance and other nasty, questionable and unnecessary ingredients so it is safe for even the most sensitive skin, fabrics and washing machines.

www.berryplus.com


WHY IS BERRYPLUS DIFFERENT? Berryplus is only made with wholesome, natural and safe ingredients, which we will always disclose, whereas other detergents contain nasty, questionable and/or unnecessary ingredients or, in most cases, do not disclose their ingredients. We pride ourselves on having the most natural, safe and understandable ingredient profile in the business. Unlike many other detergents, natural and not alike, Berryplus contains absolutely no allergens or fragrance.

BRAND

PRICE COMPETITIVE

ECO-FRIENDLY

SAFE FOR SENSITIVE SKIN

SAFE FOR SENSITIVE FABRICS

ALLERGEN/FRAGRANCE FREE

STYLISHLY PACKAGED

NOT AT MASS

TIDE

WOOLITE

IVORY SNOW

SEVENTH GENERATION

METHOD

www.berryplus.com


WHAT’S WRONG WITH CONVENTIONAL DETERGENTS? Most contain questionable, unnecessary and even nasty

What does that mean for you, your family and the planet?

ingredients that cause harm to clothes, people and the

A lot, actually.

environment.

Your clothes: chemicals used in conventional detergents break down the natural fibers in clothes, weakening fabric, dulling

Conventional detergents typically: Contain undisclosed chemicals, many of which are known or suspected to be carcinogenic and/or disruptive to our bodies;

colour through the erosion of dyes, and cause yellowing and stiffness due to pH imbalances and residue buildup Your body: you eat what you wear, as chemicals are absorbed through the skin and lungs from fumes, residue and contact with

are made using chemicals that attract magnetically to dirt and oil

skin. Many of these chemicals are known or suspected irritants,

which are then removed by abrasion, which harms clothing; and

allergens, carcinogens, hormone and endocrine disrupters.

contain optical brighteners which convert UV light to visible light

The planet: chemicals toxify groundwater and the air when rinsed

so that clothes are made to appear brighter and whiter to

out or outgassed.

mitigate their harmful effects on clothing.

By comparison, Berryplus' ingredient profile and formula are second to none: just 5 ingredients including water that will never leave a residue in your clothes, washing machine or the environment. The result is laundry soap that works as well as leading brands but is far gentler and safer; so gentle and safe in fact that we don't have to include first-aid instructions or warnings on our packaging. And it's super-concentrated so packaging and transportation costs are reduced and your customers will no longer have to lug the jug.


WHY YOU SHOULD CARRY BERRYPLUS IN YOUR STORE Berryplus is the only laundry detergent that cleans and softens safely, naturally and eco-effectively

Berryplus will help you meet the needs of a growing and attractive niche of customers who are not well served by other detergents

Berryplus is willing and enthusiastic about participating in cooperative marketing with our retail partners

Unlike other eco-friendlier cleaners, Berryplus promises to protect all of our retailer customers rather than using some as a stepping stone into the mass and grocery chains as we've seen others do.

www.berryplus.com


DON’T LUG THAT JUG. Our laundry soap comes in really small bottles. And, that’s something we are really proud of.

.com


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