Shape Texture Balance Contrast Unity Color Value
What is the name of the company, organization or individual utilizing this website? The Poverty aide • LINE is being used in the design to: Create a mood How did the designer use LINE and explain why you believe LINE was utilized in this way? I believe that the designer used lying to create shape and also to lead the viewers eyes. I also think that the designer attentional made the face look confusing because of the fact that so many people die by poverty can be confusing to people and I think he wanted to convey that through the face. I also think the fact that he intentionally made the face and the words the poverty aid with one line is to signal if we were to work together we can make those people in need have a better life. I personally think that the effectiveness of this strategy is quite effective beat’s of how well the design is drawn out.
Shape What is the name of the company, organization or individual utilizing this website? http://www.odwalla.com •
SHAPE is being used in the design in the following way(s): Shape is sustaining the viewer’s interest. Shape is organizing the page Shape is helping the viewer understand the concept Shape is leading the viewer’s eye through the design
How did the designer use SHAPE and explain why you believe SHAPE was utilized in this way?
-the designer used a tree like shape to explain to the viewer that this product is good for you in many ways. I believe the shape was used in this website because it would’ve been very unorganized and quite boring with out the tree to lead you to the different key notes of the product. the product seems to be geared towards people that will make to eat healthy foods and that might need a quick snack or healthy drink to have if there on a run or busy exercise.
Texture • • •
What is the product or service being advertised? Silk Soy Milk TEXTURE is being used in the design to: (Check all that apply) ___Create a particular mood or feeling X__Fill individual shapes or areas X__Reinforce or support the concept of the design Please thoroughly explain your answer to the question above and analyze/describe how this advertise ment or website uses TEXTURE.
The designer used texture to descried how silky smooth and healthy the soy milk is. There product is all about soy milk and how healthy it is so it makes sens to have milk it’s self take form of what the soy milk is doing for your body. The designer’s intent wasn’t only trying to sho you how good this soy milk is for your body but it also leeds your eyes across the page. The silk soy milk is well placed as well as esay to understand what the designer is trying to achieve. • Please describe the effectiveness of the use of TEXTURE in this design. I think the design made it clear that what the first thing he wonted you to notice was the texture of the soy milk. The designer made a good choyes to make the milk have good contrast with the background. I believe the audience for this product are people looking for a healthy alternative to milk.
Balance • What is the product or service being advertised? Geico • BALANCE is being used in the design in the following way(s): (Check all that apply) ___To create a mood. ___Symmetrical balance is reinforcing the message—such as; serious, conservative, sophisticated, stable, elegant, etc. X__Asymmetrical balance is reinforcing the message—such as; relaxed, informal, freeform, creative, etc. ___To create visual tension by being obviously unbalanced. • Please thoroughly explain your answer to the question above and analyze/describe in your own words how this advertisement or website uses BALANCE. The designer used balance to keep the design simple and easy to gather all the information this ad has in it. The designer decided to use asymmetry to have the focus and to have you attention be drone to the gecko in the bottom right corner of the ad. • Please describe the effectiveness of the use of BALANCE in this design. The text being center justified from top to bottom of the page have the viewer now what the center of the page is. The word bubble was a nice touch to the ad because of the line that it started from the top of the page. • Who is the primary audience of the advertisement or website? The audience being targeted with this ad are people that wont to save money.
Contrast • What is the product or service being advertised? New hollywood • CONTRAST is being used in the design in the following way(s): (Check all that apply) ___Strengthen an idea; support the message. ___To create a contradiction (BIG written in very small type). X__Contrasting colors ___Contrasting values ___Contrasting shapes X__Contrasting texture ___Contrasting typography • Please thoroughly explain your answer to the question above and analyze/describe in your own words how this advertisement or website uses CONTRAST. The designer used contrast in color and in texture to draw your eyes to mindy kaling. the contract is very evident in the dress, table and background. The wound tenant of the designer was to have the mindy stand out so you remembered who the star is. The use of contrast as made the audience feel that Mindy will be one of the most important people in the show. • Please describe the effectiveness of the use of CONTRAST in this design. I feel this was a good use of contrast because it is bringing Mindy to your attention even before you look at the text. • Who is the primary audience of the advertisement or website? The primary audience of this advertizement are people looking for a show ware you here what Mindy has to say.
Unity • What is the name of the company, organization or individual utilizing this website? http://us.blizzard.com/en-us/ • UNITY is being used in the design to: (Check all that apply) X__Provide consistency X__Unify the design with consistent elements (grouped/repeating elements) ___Lead the viewer’s eye through the design • Please thoroughly explain your answer to the question above and analyze/describe how this advertisement or website uses UNITY. the designer of this website used color and some texture to unif their website. The website also only uses one font in exception to the titles of the different games they showcase on this website. The intent of making the website unified in this way is to keep the gritty feeling that most of their games have. The audience feeling toward this website is very calming because of the blue’s that this website uses for its drop-down bars and behind the body text. • Please describe the effectiveness of the use of UNITY in this design. I personally think it was a good idea to use gradients and a little bit of texture the way that they did because then it then makes the website a little more in interest. • Who is the primary audience of the advertisement or website? The primary audience of this website are people that are looking for a well thought out online game to play with their friends.
Value • What is the name of the company, organization or individual utilizing this website? http://www.wonka.com • VALUE is being used in the design in the following way(s): (Check all that apply) X__Creates a mood or feeling ___Creates contrast X__Creates movement and direction • Please thoroughly explain your answer to the question above and analyze/describe in your own words how this advertisement or website uses VALUE. The designers use used value to direct the viewers eyes toward what is important. The intent of the of the designer was to use value in different colors and shapes to direct the viewer’s eyes to the correct locations. I feel the designer was hoping to achieve organization and direction with different shapes and colors with different values. So when you 1st look at it it looks weird and wonky and crazy but organized. • Please describe the effectiveness of the use of VALUE in this design. I feel that value is used effectively because it uses different colors that have different values as well as shapes that have different values to direct the viewer’s eyes to what’s important and that is via 3 different tabs that they have. • Who is the primary audience of the advertisement or website? The primary audience of this website on earth children looking to know more about what Wonka candy is all about.
Color in this advertisement the designer decided to use the warmer colors like red and orange to make it lively and exciting. The designer also decided to use a lot of texture in this advertisement with the color to make the color seem like it belongs because of the fact that most of the advertisement is made out of actual color samples you would find in a store. The impact that this combination of color and texture makes is quite amazing because of the fact that you can immediately tell that the designer it is trying to tell you that this company can give you the most lively and exotic colors you want. I think this advertisement is very effective. I also think that this advertisement uses a lot of texture and color. I think the texture brings out the color because if there wasn’t any texture there then you wouldn’t understand what the overall message of the ad and what the designer was trying to tell you. This advertisement is to primarily for people looking to one pink there how loose or wall was in their house.