Strategic Plan Spotlight

By Jamie Reynolds, Director of Communications

AUXILIARY PROGRAMS AND SAGES ENTERTAINMENT

Bubbles, science, and magic — all available on the beautiful Berwick campus. Exploring them is possible thanks to an expansion of auxiliary programming.

As part of The Courage to Climb: Berwick Academy’s Strategic Plan for the Future, the School aims to offer the greater Seacoast community opportunities to engage in innovative after-school and summer experiences. This additional programming provides Berwick families with services to enhance their student’s experience, increases local visibility, and creates a space to attract prospective students by offering various activities on campus.

Entering its third year under the auxiliary programs umbrella in 2023, the summer camp offerings have expanded exponentially. While many camps are run by current Berwick faculty and staff, Director of Auxiliary Programs Margot Harrington has built a network of local educators and companies to provide programs that range from sports to STEAM (Science, Technology, Engineering, Art, and Math) to enrichment.

Some examples of local partnerships include The Links at Outlook in South Berwick; Liquid Dreams Surf Shop in York; Kittery Point Yacht Club in Kittery; The Center for Wildlife in Cape Neddick; and Sages Entertainment, based in New Hampshire.

Sages Entertainment, owned by Wayne and Kali Moulton, has become a staple on the Berwick campus, not only during the summer months, but throughout the school year. The company, which specializes in helping educators, families, and businesses by combining their passions for magic, bubbles, balloons, and STEAM to build community and spread joy, offers seven summer camps and five after-school programs. Some of the most popular programs include LEGO Robotics and Engineering, STEAM Explorers, Game Design Arcade,Comic Creatives, and The Art of Magic.

“The camps and programs that Sages offers are always popular selections for families when we launch our programming,” Harrington says. “It has been wonderful to work with Wayne, Kali, and other Sages team members as we continue to develop strong partnerships. Sages has its own established following, so a student who may never have heard of Berwick before might attend a Sages camp on campus, see the School for the first time, and inquire about the admission process.”

Berwick’s 80-acre campus provides summer camps and after-school programs with ample space for exploration and innovation. “We love having the opportunity to offer programming at Berwick Academy,” Wayne Moulton says. “Being able to utilize various facilities on campus, from the Kendall Lower School to the Jackson Library and all of the beautiful outdoor green space, really enhances the experience for the students.”

As auxiliary programs continue to expand, so too will opportunities to rent Berwick fields and facilities to local and regional businesses, opening a new revenue stream for the School and further introducing the campus to prospective students and their families.