The Best Way To Market -FOR YOU-
Rules for Winning in Business Know thyself. Thales (640 AD - 546 AD), (The Seven Sages) from Diogenes Laertius, Lives of Eminent Philosophers
To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man. Shakespeare, Hamlet, Act I, Scene 3
If you want to be truly successful invest in yourself to get the knowledge you need to find your unique factor. When you find it and focus on it and persevere your success will blossom. Sidney Madwed
Inside Out • Frequent mistake—replicate what others do (outside in) • Pursuit of “holy grail” (outside in) • Hot product (outside in) Always ask yourself, is this outside in?
Inside Out -What do you like to do? • • • •
Steve Camp—the writer Larry Klein—the professor Dick Heckmann—the golfer You--??
Marketing Market
Product
Marketing Method
Play Your Strengths/Likes • Hire your weaknesses • Spend 100% of your time playing your strengths • What are your strengths? • Testing with vocational counselor • Self test-”Please Understand Me” by Kiersey and Bates then match at http://www.doi.gov/octc/typescar.html • http://www.stefduplessis.com/resources.html
Delegate Unworthy Uses of Your Time The only activities that advisors should do… • • •
Meet with existing clients to retain or generate new business Meet with prospects to generate new business Design and train assistants in procedures
Examples of Delegation You like to manage portfolios
Find a partner(s) that likes to market and sell
You like to develop relationships
Find a partner that likes to start them
You like to develop marketing systems
Find someone that likes to meet with people and sell
You like to administrate
Find a partner or subcontractors that will market and sell
Where to Find Partners/Delagatees • • • •
Ad in local FPA newsletter Mailing to advisors in phone book Call firms to hire assistants Local employment web sites
Develop a Winning Marketing Plan • Start with your strength/like and then create your marketing with consistency from there e.g. seniors seminars office in suburbs income products frequent contact
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www.brokervile.com June 26 - How to Break the Back on Prospect Procrastination