2021
™ M A R K E T I N G
CASE STUDY: NEW DEVELOPMENT
INTRODUCTION
Tailored for Ultra-Luxury
®
Bespoke Marketing is a fully integrated branding and marketing agency. Powered by industry-leading creative, research, and strategy; we provide turnkey access to the most coveted and capable network of ultra-high-net-worth individuals.
Bespoke Marketing has fueled the marketing and branding for leading new development projects, premier international real estate, and luxury brands in hospitality, yachting, aviation, design and architecture.
BRANDING / PRODUCTION / MARKETING / ACCESS
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Spread across 400 acres on the eastern tip of Virgin Gorda and embraced by the turquoise waters of the Caribbean Sea, Oil Nut Bay offers freehold property ownership and villa rentals in a setting that is distinctly refined, exceptionally private, and consciously preserved. The developer of Oil Nut Bay contracted Bespoke Marketing to completely re-imagine the Oil Nut Bay brand. We are currently finalizing all content for the project, including the launch of a conceptual spec home for $100M.
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BRAND ARCHITECTURE
M A R K E T I N G S T R AT E G Y
B R A N D S T R AT E G Y
C O M P E T I T I V E A N A LY S I S
BRAND IDENTITY
DATA & R E S E A R C H
MESSAGING
SOCIAL MEDIA
C O P Y- W R I T I N G
ADVERTISING
SIGNAGE
EMAIL MARKETING
C O L L AT E R A L D E S I G N
D I G I TA L M A R K E T I N G
WEB DESIGN
DIRECT MAIL
PHOTOGRAPHY
U H N W G LO B A L N E T W O R K & DATA B A S E
PHOTO-REALISTIC RENDERING
D I G I TA L & S O C I A L P L AT F O R M S
RENDERING VIDEOS
P R I N T P U B L I C AT I O N S
VIDEOGRAPHY
I N F L U E N C E R & B R A N D PA R T N E R S H I P S
PRINT PRODUCTION
BROKER OUTREACH
WEB DEVELOPMENT
E V E N T I N T E G R AT I O N
BESPOKELUXURYMARKETING.COM
Photography for Oil Nut Bay, British Virgin Islands
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Rendering for Oil Nut Bay, British Virgin Islands
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Digital Advertising for Oil Nut Bay, British Virgin Islands
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Photography for Oil Nut Bay, British Virgin Islands
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BESPOKELUXURYMARKETING.COM
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Half Moon Bay, Antigua is set on over 132 acres with 3,200 linear feet+/- of beachfront property. Rooted in Rosewood’s luxury hospitality sense, this premier resort is the brand’s apex project in the Caribbean. Together in partnership, Replay Destinations, Rosewood, and Studio Piet Boone united to create this one-of-a-kind resort and residence experience. Bespoke Marketing was commissioned by the prestigious team to unveil the residences and estate parcels to our network of ultra-high-net-worth individuals. Through the development of sophisticated collateral and seamless marketing touch-points, we educated our qualified clients on the exclusive opportunity and paid tribute to Antigua's natural beauty and storied past.
B R A N D S T R AT E G Y
SOCIAL MEDIA
MESSAGING
ADVERTISING
COPYWRITING
EMAIL MARKETING
C O L L AT E R A L D E S I G N
D I G I TA L M A R K E T I N G
WEB DESIGN
U H N W G LO B A L N E T W O R K & DATA B A S E
PRINT PRODUCTION
D I G I TA L & S O C I A L P L AT F O R M S
WEB DEVELOPMENT
I N F L U E N C E R & B R A N D PA R T N E R S H I P S
M A R K E T I N G S T R AT E G Y
BROKER OUTREACH
C O M P E T I T I V E A N A LY S I S
E V E N T I N T E G R AT I O N
DATA & R E S E A R C H
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BESPOKELUXURYMARKETING.COM
Branding Collateral for Half Moon Bay, Antiqua
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Digital Advertising for Half Moon Bay, Antigua
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Branding Collateral for Half Moon Bay, Antiqua
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BESPOKELUXURYMARKETING.COM
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Jumby Bay is a privately owned, three-hundred-acre Caribbean island just two and a half miles off the coast of Antigua, comprised of 56 individually owned estates. It is an island of wide-open spaces and understated elegance, colorful wildlife and pure white beaches, complete exclusivity, and an air of casualness. Bespoke has discretely articulated this rarefied Caribbean gem's sought-after attributes and offerings through a suite of distinct visual curations, delivering a finely-tuned message to a very select audience that has and will soon call Jumby Bay home.
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B R A N D S T R AT E G Y
C O M P E T I T I V E A N A LY S I S
BRAND IDENTITY
DATA & R E S E A R C H
MESSAGING
SOCIAL MEDIA
COPYWRITING
ADVERTISING
C O L L AT E R A L D E S I G N
EMAIL MARKETING
WEB DESIGN
D I G I TA L M A R K E T I N G
PHOTOGRAPHY
DIRECT MAIL
PHOTO-REALISTIC RENDERING
U H N W G LO B A L N E T W O R K & DATA B A S E
VIDEOGRAPHY
D I G I TA L & S O C I A L P L AT F O R M S
PRINT PRODUCTION
P R I N T P U B L I C AT I O N S
WEB DEVELOPMENT
I N F L U E N C E R & B R A N D PA R T N E R S H I P S
M A R K E T I N G S T R AT E G Y
BROKER OUTREACH
BESPOKELUXURYMARKETING.COM
Brochure Design for Jumby Bay, Antigua
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Brochure Design for Jumby Bay, Antigua
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BESPOKELUXURYMARKETING.COM
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Social Media Story Design for Jumby Bay, Antigua
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Photography for Jumby Bay, Antigua
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BESPOKELUXURYMARKETING.COM
BRAND ING
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PR ODUCTI ON
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M A R KETI N G
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AC C E S S
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Website Design for Jumby Bay, Antigua
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Towering above Museum Park, One Thousand Museum is an architectural masterpiece by world-renowned Architect Zaha Hadid. The magnificent structure complements its artistic location with views overlooking the Patricia and Phillip Frost Museum of Science and the Perez Art Museum of Miami that rest on the iconic waterfront.
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BRAND IDENTITY
SOCIAL MEDIA
MESSAGING
ADVERTISING
COPYWRITING
EMAIL MARKETING
C O L L AT E R A L D E S I G N
D I G I TA L M A R K E T I N G
PHOTO-REALISTIC RENDERINGS
DIRECT MAIL
PRINT PRODUCTION
U H N W G LO B A L N E T W O R K & DATA B A S E
M A R K E T I N G S T R AT E G Y
I N F L U E N C E R & B R A N D PA R T N E R S H I P S
C O M P E T I T I V E A N A LY S I S
D I G I TA L & S O C I A L P L AT F O R M S
BESPOKELUXURYMARKETING.COM
Rendering for 1000 Museum, Miami
Digital Advertising for 1000 Museum, Miami
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Branding Collateral for 1000 Museum, Miami
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RENEGADE An Exclusive Private Community in Wyoming
Renegade Wyoming offers the only private real estate possible along Grey’s River, featuring 19 home-sites overlooking illustrious mountains, rivers, and wildflower meadows. Bespoke Marketing worked with the project developer to brand and market the rare real estate opportunity. Understanding the profile of Renegade’s prospective buyer, the Bespoke team created a distinct brand and designed poignant marketing materials to run across our hyper-targeted distribution systems, reaching our UHNW audience.
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BRAND IDENTITY
C O M P E T I T I V E A N A LY S I S
MESSAGING
SOCIAL MEDIA
COPYWRITING
ADVERTISING
C O L L AT E R A L D E S I G N
EMAIL MARKETING
WEB DESIGN
D I G I TA L M A R K E T I N G
PHOTOGRAPHY
DIRECT MAIL
VIDEOGRAPHY
U H N W G LO B A L N E T W O R K & DATA B A S E
PRINT PRODUCTION
I N F L U E N C E R & B R A N D PA R T N E R S H I P S
WEB DEVELOPMENT
D I G I TA L & S O C I A L P L AT F O R M S
M A R K E T I N G S T R AT E G Y
E V E N T I N T E G R AT I O N
BESPOKELUXURYMARKETING.COM
Branding Collateral for Renegrade, Wyoming
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Digital Advertising for Renegade, Wyoming
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Branding Collateral for Renegrade, Wyoming
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Photography for Renegrade, Wyoming
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BESPOKELUXURYMARKETING.COM
BRAND ING
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PR ODUCTI ON
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M A R KETI N G
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AC C E S S
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I N V I TAT I O N
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