2021
™ M A R K E T I N G
CASE STUDY: BOUTIQUE DEVELOPMENT
INTRODUCTION
Tailored for Ultra-Luxury
®
Bespoke Marketing is a fully integrated branding and marketing agency. Powered by industry-leading creative, research, and strategy; we provide turnkey access to the most coveted and capable network of ultra-high-net-worth individuals.
Bespoke Marketing has fueled the marketing and branding for leading new development projects, premier international real estate, and luxury brands in hospitality, yachting, aviation, design and architecture.
BRANDING / PRODUCTION / MARKETING / ACCESS
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A refined collection of luxury homes and build ready estate parcels, The Fields represents a unique opportunity for ownership in a private Southampton community. With a collective assemblage of 28 estates that unfold across 35 acres+/- of open space, The Fields is a sophisticated enclave that blends the traditional Hamptons aesthetic with contemporary living. Bespoke Marketing completely rebranded and launched the Fields marketing campaign on Memorial Day 2020; by the end of 2020, the Fields has sold 16 properties with only limited land opportunities remaining. Furthermore, as a part of our strategic approach, Bespoke implemented strategic systems for the Fields to remove the need for a listing broker - increasing efficacy and saving the developers time and capital.
BRAND IDENTITY
C O M P E T I T I V E A N A LY S I S
MESSAGING
SOCIAL MEDIA
COPYWRITING
ADVERTISING
C O L L AT E R A L D E S I G N
EMAIL MARKETING
WEB DESIGN
D I G I TA L M A R K E T I N G
PHOTOGRAPHY
DIRECT MAIL
VIDEOGRAPHY
U H N W G LO B A L N E T W O R K & DATA B A S E
PRINT PRODUCTION
I N F L U E N C E R & B R A N D PA R T N E R S H I P S
WEB DEVELOPMENT
D I G I TA L & S O C I A L P L AT F O R M S
M A R K E T I N G S T R AT E G Y
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Photography for The Fields, Southampton
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Branding Collateral for The Fields, Southampton
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Digital Advertising for The Fields, Southampton
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Photography for The Fields, Southampton
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BRAND ING
/
PR ODUCTI ON
/
M A R KETI N G
/
AC C E S S
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Brand Collateral for The Fields, Southampton
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T H E R E S I D E N C E S AT
FORTY TWO FOREST ST
NEW CANAAN, CT
An exclusive collection of luxury lofts and townhomes in the heart of New Canaan, CT, The Residences at Forty-Two Forest Street represent a unique opportunity for ownership in a most coveted locale. Silver Heights Development, with Fletcher Development’s luxury building expertise, set out to bring these sophisticated new construction residences to life with a vision for refined design and a commitment to utilizing only the finest in hand-crafted finishes.
BRAND IDENTITY
C O M P E T I T I V E A N A LY S I S
MESSAGING
SOCIAL MEDIA
COPYWRITING
ADVERTISING
C O L L AT E R A L D E S I G N
EMAIL MARKETING
WEB DESIGN
D I G I TA L M A R K E T I N G
PHOTOGRAPHY
DIRECT MAIL
VIDEOGRAPHY
U H N W G LO B A L N E T W O R K & DATA B A S E
PRINT PRODUCTION
I N F L U E N C E R & B R A N D PA R T N E R S H I P S
WEB DEVELOPMENT
D I G I TA L & S O C I A L P L AT F O R M S
M A R K E T I N G S T R AT E G Y
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Rendering for The Residences at 42 Forest St.
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Digital Advertising for The Residences at 42 Forest St.
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Branding Collateral for The Residences at 42 Forest St.
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Branding Collateral for The Residences at 42 Forest St.
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U P P E R
/C RO S S
,
R D
Defined by unparalleled design that masterfully marries timelessness with modernity, the estate at 21 Upper Cross Road represents an exceptional opportunity for ownership in the coveted Conyer’s Farm enclave. Guided by the renowned Fletcher Development, a most distinguished team has joined forces to bring to life this new construction estate.
BRAND ARCHITECTURE
PRINT PRODUCTION
B R A N D S T R AT E G Y
SOCIAL MEDIA
BRAND IDENTITY
ADVERTISING
MESSAGING
EMAIL MARKETING
COPYWRITING
D I G I TA L M A R K E T I N G
C O L L AT E R A L D E S I G N
DIRECT MAIL
PHOTO-REALISTIC RENDERING
D I G I TA L & S O C I A L P L AT F O R M S
RENDERING VIDEOS
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Branding Collateral for 21 Upper Cross Rd.
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Rendering for 21 Upper Cross Rd.
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Digital Advertising for 21 Upper Cross Rd.
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Rendering for 21 Upper Cross Rd.
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RENEGADE An Exclusive Private Community in Wyoming
Renegade Wyoming offers the only private real estate possible along Grey’s River, featuring 19 home-sites overlooking illustrious mountains, rivers, and wildflower meadows. Bespoke Marketing worked with the project developer to brand and market the rare real estate opportunity. Understanding the profile of Renegade’s prospective buyer, the Bespoke team created a distinct brand and designed poignant marketing materials to run across our hyper-targeted distribution systems, reaching our UHNW audience.
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BRAND IDENTITY
C O M P E T I T I V E A N A LY S I S
MESSAGING
SOCIAL MEDIA
C O P Y- W R I T I N G
ADVERTISING
C O L L AT E R A L D E S I G N
EMAIL MARKETING
WEB DESIGN
D I G I TA L M A R K E T I N G
PHOTOGRAPHY
DIRECT MAIL
VIDEOGRAPHY
U H N W G LO B A L N E T W O R K & DATA B A S E
PRINT PRODUCTION
I N F L U E N C E R & B R A N D PA R T N E R S H I P S
WEB DEVELOPMENT
D I G I TA L & S O C I A L P L AT F O R M S
M A R K E T I N G S T R AT E G Y
E V E N T I N T E G R AT I O N
BESPOKELUXURYMARKETING.COM
Branding Collateral for Renegrade, Wyoming
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Branding Collateral for Renegrade, Wyoming
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Photography for Renegrade, Wyoming
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BRAND ING
/
PR ODUCTI ON
/
M A R KETI N G
/
AC C E S S
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BRANDING / PRODUCTION / MARKETING / ACCESS
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Branding Collateral for Renegrade, Wyoming
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I N V I TAT I O N
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