DIGITAL MARKETING & YOUR BUSINESS
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DIGITAL MARKETING & YOUR BUSINESS THANK YOU FOR DOWNLOADING Please feel free to do what ever you wish with the content in this free ebook.
CREATED BY ANTHONY GRAYDON MAY 2016 Contact us support@wpdigitaldesign.com
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DIGITAL MARKETING & YOUR BUSINESS We have officially entered the golden age of the internet where Google is king and Amazon is Queen yet there is so many businesses out there who do not have an online presence online. A recent article by Forbes magazine Nicole Leinbach Reyhle illustrates that over 90% of people who are looking for businesses products and services are now doing so using Google on their smartphones. This means that it is no longer a question whether or not consumers go online research Goods products and services before they make a purchase, There for businesses who have an online presence such as website and social media accounts can reap the rewards that comes with connecting with their customers online.
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ONLINE PRESENTS Providing your business with a online presents is a lot more than a basic website with your company name, address and contact number, It is providing your company with a virtual version of your business with a welcoming and informative website, As well as connecting with your customers with the popular social media networks such as Facebook, Twitter and LinkedIn, Google plus. ignoring the popular social media platforms is like saying I don`t need any new business�. If you currently not got an online presence for your business. Just like anything new the hardest part is getting started, I have created a plan get to started getting your business online.
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DEFINE YOUR GOALS
Digital marketing can do a lot for your business. But before you begin shaping your digital marketing plan, You must first define what your end goal is that you want to achieve, if you haven't already. Set yourself a realistic goal that you are able to work towards, It will be easier if you can determine if a certain effort is worth investing time and money into. For example do you want to drive traffic to your website generate more foot traffic to your store or restaurant or gather emails for your Newsletter?
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IDENTIFY YOUR TARGET Be clear about the buyers that you want to reach, The better you understand your customers the faster your business will grow. By understanding what your customers care about most, Understanding their hobbies and what they like and dislike, there gender and their age and whether they have purchased products or services from you before will determine the best way to reach them as well as the message that will work best.
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LEARN ABOUT YOUR CURRENT CUSTOMERS If you have a website ask your current customers how they found it, Ask them about what sites that they like to visit and about what content they like to view. This might help you to build long-lasting customer relationships with your customers.
MONITOR YOUR COMPETITORS Before you entered into the world of “business” you were watching your competition whether it was in a classroom or on a sports team” you not only wanted to keep up” You wanted to know where the maker was set so that you could go one step further, It was about finding new opportunities and setting new goals based on someone that you aspired to most,
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TRACK YOUR RESULTS Taking the time to think through your plan before you begin can dramatically improve your results by choosing one or two tactics that work within your budget, “ Make sense of your audience and that you can commit the time to manage effectively “ Many successful online marketers take a “ Test and Refine “ approach to get the most out of their campaigns
TRACK YOUR RESULTS In the world of online marketing tracking your campaigns is the definitive way to see if your marketing efforts are paying off and that they are making you money or not. To see your marketing campaigns you need to determine your return on investment ( ROI ) and ensuring that you are keeping an eye on all the details and using the right tools. Google Analytics, Webmaster tools and Piwik are all tools that can help you accomplish this.,
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CONCLUSION AS the internet continues to re-connect our society it will become more and more important for business owners of all sizes to take to use this technology and use it to their advantage even business owners who can not possibly sell their products online need to have a strong online presence so that they can create a 2 way communication path with your customers. Visitors can easily give their feedback on your products and services the most important thing is that people are discussing your brand and comparing you to your competitors and through the digital marketing the lines of communication are kept open and you are better equipped to control the narrative of your business brand by being apart of the conversation.,
ABOUT THE AUTHUR
Anthony is an online service provider offering a range of web based services including Web Design and marketing services for clients based throughout the UK, Anthony specailises in creating high professional and scalable business websites including hosting and domain name. And offers a range of website for full service details
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