Jessica Miller Client Design Rules
Client: Hauptman-Woodward Medical Research Institute (HWI) Mission Statement: Working on a molecular level, the Hauptman-Woodward institute works to improve the ability to find the causes of, and potentially cure various diseases and cancers. Under the leadership of Nobel Prize laureate Herbert Hauptman, the institutes researchers utilize protein crystallography and various forms of molecular biology, biochemistry to study the structures, interactions, and impacts of proteins.
Typographic Style: Century Gothic
Color Swatches:
Used to keep a clean, simple style which is representative of the cleanliness and simplicity of research labs.
Georgia Continuing the crisp design style, Georgia will be the serif counterpart to Century Gothic
Imagery:
C77 M16 Y57 K0 PANTONE 3278U
C87 M15 Y0 K21 PANTONE 307U
Design Rules: Images will have straight edge cropping, most at 90* angles. Drop shadow, 3D horizontal rules to separate groups of text. White and gray will accentuate the layout.
Images will be comprised of computer renderings of crystallized proteins and lab equipment