Behind the brand
why make a best behavior book With this book, we want to show you, the wonderful people that contribute to the making of Best Behavior. This is a thank you to the people who have helped us and believed in Best Behavior from day one. Furthermore we have had so many great experiences, created so many collections and taken so many pictures of it all, that we wanted to sum up the past 8 years in this book. You can also find this book, our blog and many other things online at www.bestbehavior.dk. We hope this book will show you more about who we are.
Marie Ă˜rberg and Malene Brøchner
who we are what we do. We have a relaxed atmosphere around us, which is very much reflected in the people we work
About
with and how we work as designers.
intro
Best Behavior was established in 2003 by the two of us, Marie Ă˜rberg (1979) and Malene Brøchner (1978). Our company is based on our friendship and we have always shared a mutual creativity and a passion about
We believe the name Best Behavior encapsulates precisely what we stand for and want to be known for in the fashion industry, to behave well.
the best behavior dna The Best Behavior DNA is all about creating a casual look, by experimenting with interesting cutlines, details and draping of the fabric. We chose our fabrics and colours carefully and we put a lot of work and love into each piece of clothing to create the perfect fit that we find essential for good design. There is thought behind every detail.
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Snapshots
office rooftop on a very cold winterday.
Snapshots from our studio in Copenhagen, fashion fairs and our show in 2008. The Autumn/winter 2010 catalogue was shot on our
intro
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People The Best Behavior team
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Top row from the left: Jasmin (PR Assistant), Kristine (Sales Assistant), Tilde (Back Office and Customer Service), Bianca (Business Consultant and Export Manager), Jamal (Agent for France & Benelux), Mona, and Lucy (Distributors for UK and Ireland), Hyun (Agent for Germany), Line (Agent for Denmark) and bottom row from the left: Mille (Sales Assistant), Malene (Owner, Designer and Production Manager), Marie (Owner, Designer, Sales and PR Manager), Camilla (Patternmaker and Production Assistant) and Benjamin (also Agent for France & Benelux). Missing from the picture are: Buying Manager, Lili, Bookkeeper, Iben and Greek distributor, Maria.
Snapshots
Special thanks to all the people who have been or still are a part of Best Behavior.
people
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intro
Snapshots
city nomade Autumn/Winter 2011
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City nomade Image photos
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City nomade Image photos
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City Nomade Autumn/Winter 2011 The Winter collection 2011, is a tribute to the most important people to us; the people who love Best Behavior and who buy it, and therefore we have named this collection after some of the cities you live in worldwide. Without you, Best Behavior wouldn’t be where we are today. Our winter collection is inspired by our own passion for travelling around the world. This winter, we have brought the multicultural and ethnic inspiration back home with us to Copenhagen and mixed it with the eclectic urban life here that we love so much.
throughout the collection, that we present in a variety of soft delicate fabrics, leathers and yarns. By adding a splash of bright pink, warm curry, cool petrol and metallic dark silver or champagne, the collection becomes vibrant and full of innovative, adventurous combinaand yet creating the thread that ties it all together. One is a grafic print, inspired by the random pattern of lights that occur in big city scapes. The other print is more smooth and organic. This pattern consists of hundreds of thin lines like endles strings tangled together. The City Nomade dresses herself in the drapy Dubai silk pants, the sexy Miami top and
Image photos
tions. The Best Behavior print is as always a story of it´s own, complementing the collection
City nomade
The blend has given this collection an edge and a look that we call “City Nomade”. Subtle colours such as; beige, taupe, nut brown, grey melange and dusty brown are the main tones
the Moscow wool jacket on top, to keep her warm on a cool winter day. She puts on the delicate wool London scarf, one of the key items in the collection and adds the Berlin leather bag, big ethnic jewlery and throws on a hat. This is what Best Behavior is all about for Autumn/Winter 2011. We hope to inspire the city nomade in you!
Model / Therese / 2pm Photographer / Noam Griegst Stylist / Sassie Bare Hair & Makeup / Marianne Jensen Retouch Image / Colorclub Retouch Look Book / Hedvig Larsson
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Photoshoot
The Lab, Copenhagen
City nomade
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Photoshoot
The Lab, Copenhagen
City nomade
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brazilian vibes Spring/Summer 2011
brazilian vibes Image photos
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Brazilian vibes Spring / Summer 2011 The Best Behavior Spring Summer 2011 is all about the rhythm and spirit of Brazil. Inspiration can reach you anywhere in the world, and this season our main inspiration was a fantastic trip to Brazil in December 2009, where meeting the friendliest and most open-minded people gave us the inspiration to open our own minds towards the incredatmosphere into a collection that is all about sensuality and draped shapes that encapsulates the beauty of the female body, all in interaction with the recognizable Best Behavior DNA. Our focus has been to add more colors and prints and to create new silhouettes with more skin, lower neck drops, feminine details, cuts and innovative summer elements that bring our inspiration across. Using soft, slightly washed fabrics with a fall or a structure that Cottons have all been developed into delicate designs. Leather garments has been taken up again and the softest washed leather has been translated into the most luxurious must have items of this collection, checkout the belt bag for fashion travelers! We fell in love with a graffiti painting on a wall in Ipanema, Rio de Janeiro. The graffiti, being abstract and open
Image photos
drapes elegantly around the body, compositions such as Viscose, Rayon, Tencel, Silk and
brazilian vibes
ible creative heritage of the Brazilian way of life! We have translated the music, colors and
for individual interpretation, has been translated into a silk print and is one of the strong elements in the collection, along with two other more serene yet playful patterns and of cause our classic stripes. The colors of this season are strong and crispy. Sensual coral, feminine peach, strong grass green and bright yellow combined and in contrast with soft colors such as beige, light grey, off white and warm brown. The colors are full of summer and fun, all carefully chosen to bring the best out in each of us. Combined with the soft dusty shades, a true Brazilian Spring / Summer 2011 is expecting us. We hope you will enjoy the collection as much as we have enjoyed developing it!
Model // Josephine S / Unique Models Photographer // Noam Griegst Stylist // Tekla Knaust Hair and Make up // Lasse Pedersen Retouch Campaign // Image work / Stig Rue Retouch Look Book // Thomas Fals
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Photoshoot
R책geleje, Denmark
brazilian vibes
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Photoshoot
R책geleje, Denmark
brazilian vibes
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collection history 2004-2010
SS 2010 AW 2010 SS 2011 AW 2011
collection history Covers and imagephotos
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SS 2008 AW 2008 SS 2009 AW 2009
collection history Covers and imagephotos
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SS 2006 AW 2006 SS 2007 AW 2007
collection history Covers and imagephotos
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SS 2004 AW 2004 SS 2005 AW 2005
collection history Covers and imagephotos
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collection history Mixed lookbook picutes
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Picture from the AW04 catalogue
Collection History
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A Facebook competition called Âťshow us your favourite Best Behavior itemÂŤ
Events
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what inspires us people, always kick starts ideas for the next collection. For our spring/summer 2011 collection, Brazil was the main inspiration and for autumn/winter 2011 it
Inspiration
We find a lot of our inspiration when we travel. Seeing new cultures and meeting
was a trip to Hong Kong and Thailand.
fleas markets in Copenhagen.
Streetart from Rio
Apart from travels, our visual inspiration comes from people on the street, art, graffiti, photography, colours, fabrics, graphic patterns, second hand clothes and
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Inspiration Snapshots
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Inspiration Moodboards
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Inspiration Moodboards SS11
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Factories and Production
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Suppliers
The people who make it happen
Factories and Production
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Factories and Production
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FAIRS Gallery 2008
fairs
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Snapshots
Copenhagen, Antwerp, Amsterdam
FAIRS
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Show 2008
show 2008
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Show Backstage
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Show 2008
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Sales meeting Snapshots
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Snapshots
dancefloor, featuring us as djs. Bowling night in town with the office mates from the IT company Retouch
Events taking place at our studio. Stock sales, Christmas get-together for friends and family, big parties with
our studio
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best regards Marie Ă˜rberg and Malene Brøchner
sales agencies & distributors Sales Agency for Denmark My Wardrobe / Line Højrup +45 22 90 58 11 line@mywardrobe.dk Sales and PR Agency for Benelux & France Fashion07 Agency / Jamal Bouslimane +32 497 550 0303 jamal@fashion07.be Sales Agency for Germany, Switzerland & Austria Label Agent / Hyun Lee +49 151 - 4044 1158 hlee@label-agent.de
Distributor for UK & Ireland Lucy Wernick Fashion Agency / Lucy Wernick +44 (0) 20 7580 8644 lucy@lwfa.co.uk Distributor for Greece & Cyprus Mariangela SA / Maria Droumpani +30 210 277 00 50 athens@mariangela.gr General export manager Bianca HegedĂźs Design and layout Anne Hoff
bianca@bestbehavior.dk
Best Behavior ApS Baggesensgade, 4c 5th floor 2200 copenhagen denmark +45 35 24 10 72 malene@bestbehavior.dk marie@bestbehavior.dk www.bestbehavior.dk