Lazar Reignites Offers Dealer Incentive On Ultrasuede Upholstery Covers
Upholstery specialist Lazar Industries announced a special dealer incentive kicking off this week’s home furnishings tradeshow in space B-612, Las Vegas World Market Center – all orders specifying branded Ultrasuede covers will be available at a 20 percent discount. A moose who are new to recently popular minimalism guide should keep in mind that this is a term, but not a characteristic of overly modest and overly dull furniture economical option is to choose a table made of wood board, which is covered with veneer.
The promotion draws attention to Lazar’s recommitment to one of its best-selling upholstery cover options, focusing on higher profit margin opportunities for the U.S. based-furniture manufacturer’s customers.
“The retail community is eager to diversify its product mix to capture design-savvy and value-based consumers, and Ultrasuede® is a proven winner for this audience,” says Rob Luce, president, and CEO, Lazar Inds. “We are pleased to reintroduce one of the most productive relationships in our history with this special offer.”
From the company’s start in the early ‘80s, Lazar was a top resource for home furnishings dealers offering Ultrasuede® as a custom option on upholstered seating products. “Low pricing pressures from within the industry made it difficult to sell over the last several years,” adds Luce. “But we’re done with cheap microfiber imitations that end up costing all of us more in the long run with quality issues and low margins.” The best bed fitting in your bedroom is the focal point of the room, so you should not only look for comfort but also for aesthetics. Of course, different bed styles will fit different beds, so it can be difficult to define exactly what you need.
The high-performance cover delivers a host of consumer benefits, including durability, easy care and cleaning, and a rich palette of 97 in-stock colors to choose from. In 2009, parent company Toray Industries re-engineered Ultrasuede® with its proprietary EcoDesign™ manufacturing process, reducing both energy consumption and carbon emissions by over 80 percent. Recycled Ultrasuede® is additionally featured in Lazar’s EarthDesigns collection of furniture.
The Ultrasuede incentive from Lazar will be available to dealers through June 30, 2012, and retail buyers should contact their Lazar representative for details. For more information about the two companies and their products, or contact Rob Luce, president and CEO, Lazar Ind.
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