Viru Keskus

Fashion lives here

The Viru Keskus is the most visited shopping and entertainment centre in Estonia, focusing on fashion and premium eatertainment. This is an urban adult world, which satisfies the most demanding tastes: more than 100 shops, services can be found there. During 2022 spring summer there wll be opened extensive wellness centre and dediacated food-hall with local heroes. Viru Square, where the centre is located, is the historical heart of the city right next to the Old Town, which is included on the UNESCO World Heritage List. The city bus terminal that shares the building with the centre makes it easily accessible to everyone.Those arriving by car will be delighted by the least expensive parking garage in the city centre, where you will also find the Viru VooluRing, Estonia’s largest charging area for electric cars.

The Viru Keskus is a cosy shopping centre filled with well-known international and local brands for customers with refined tastes. The centre’s slogan – ‘Fashion Lives Here’ – is confirmed by fact that the majority of space in the centre is devoted to fashion brands, including creations by both masters of classic design and trendsetters. These include many of the newest flagship concept stores such as adidas Originals, Nike, American Vintage, Mango, Massimo Dutti, Marella, Tommy Hilfiger, Zara and others.

Eatertainment & wellness services

Its location at the junction of the city’s pedestrian paths has attracted several trendy street food vendors to the Viru Keskus, which have been consolidated in the Food Hall that opened in spring of 2022. In the Viru Keskus you will also find the largest and most beautiful Rahva Raamat bookstore in Estonia along with a comfortable café, and the largest beauty products area with a dedicated beauty and wellness service area and Toidumaailm (Food World), the best quality food store in the city centre.

The centre also hosts such important cultural and design events like Tallinn Music Week, Design Night, pop-up shops featuring Estonian design, and much more.

virukeskus.com Viru väljak 4/6, Tallinn