TRENDING IN THE DUST - Live Stream via Facebook

Dean is seen here taking a break from testing his skills at Arizona Motorsports Park

Meet Dean Henthorn, Best In The Desert’s Social Media Mgr.. Dean hails from Scottsdale, AZ and is an avid off-road and adventure motorcyclist. He comes to Best In The Desert with a long and productive career in marketing, communications and social media. His primary love without question is visual storytelling and he’s one of the best photographers in the business. Dean’s main task at Best In The Desert is managing our social media platforms to best promote our series, our racers and our sponsors, to grow our audience through interesting and timely content. To that extent he has very specific ideas how to best accomplish this which is the focus of his column in this month’s issue of DirtVenture. Dean understands the tight community that surrounds off-road desert racing because it’s in his blood too! We hope you enjoy the column that follows. Be sure to say hi to Dean at the races. Welcome to the team Dean! Hello Fellow Racers,

It’s my turn to tell you a little about what’s cooking over at Best In The Desert’s social media department. There is lots to talk about, so I will get right into it.

First off, you may (or may not) know that we have been experimenting with Live Feed streaming, via Facebook, as much as we can, of your races! Yes, now you can invite family and friends to see you race! They should follow us on Facebook (@Bestinthedesert) to be notified when we are streaming. At the recent Rocky Mountain ATV/MC World Hare and Hound World Championship Presented by GPR race both Scot Harden and I took turns streaming while the other would leapfrog to the next pit area or high signal strength location. Speaking of signal strength, while technology is allowing us to do so much more to bring you coverage, we are still at the mercy of cell phone coverage and signal strength. As we continue to provide more and better coverage, please understand that the technology has limitations and will drop our signal when it

feels like it. But don’t worry, we will get it right your part by tagging us in any of your race related back online as quickly as possible. posts or by sharing ours. Our Facebook name is

So far, the response to our efforts has been @bestinthedesert or #bitd on Instagram. very positive and I love interacting with all of you as your questions come through so let’s keep it See you out on the course! going and spread the word.

In addition to our streaming coverage, we will continue to post interesting information about our racers, sponsors and important event info during and following each event. I will personally do my best to tag each and every racer in the photos we use, but sometimes I just cannot find your tag on Instagram or Facebook. You can help me, promote you and your sponsors, by introducing yourself at the next race so I can get to know your face, name, and race number.

Since Best In The Desert is all about promoting this great sport, you can do Check out this segment from the Silver State 300 Facebook Live Feed