TRENDING IN THE DUST - BITD Social Media Update

Dean is seen here taking a break between race heats in the heat at the Laughlin Desert Classic

Dean Henthorn is Best In The Desert’s Social Media Manager. Dean hails from Scottsdale, AZ and is an avid off-road and adventure motorcyclist. His primary love without question is visual storytelling and he does a great job of doing just that. Dean’s main task at Best In The Desert is managing our social media platforms to best promote our series, our racers and our sponsors. To that extent he has been extremely focused on greatly expanding our live steam race coverage efforts on Facebook. Dean understands the tight community that surrounds off-road desert racing because it’s in his blood. We hope you enjoy his dedicated work and be sure to say hi to him at the races, or on line.

BUZZ – the Social Media Update

After getting several races under our belt live streaming our events on Social media we are more than excited to keep growing this portion of our coverage. While we experimented a little with live stream during the Silver State 300 and had very positive feedback, the Vegas 2 Reno race is what really kicked it into high gear. Together with myself, Scot Harden, Nolan and Ashlee, we were able to fi nd enough cell phone signal to stream from several locations out in the Nevada desert. While I am a bit biased, I think I get to claim the most fun as a core group of followers that dubbed ourselves the “Subaru Watch Party”. Streaming from Pit 7 - these hearty fans bantered back and forth with each other and kept me awake for the 22 hours as we waited for the Illinois Subaru to roll through. These watch partiers had me in stitches the entire event and fed me timing information and more from their computers until nearly 1:45 A.M. Besides the direct interaction I have with fans, the steaming gives people from all over the world the chance to see some of the racing action when they can’t physically be there. From Belgium to Australia and of course Baja Mexico, we have/had them all! So, a big shout out to all those BITD race fans who feed me facts and info during the races and contribute to the ever growing tribe of friends. Best In The Desert will defi nitely continue to live stream whenever possible, and as

technology allows, in more and more locations. So, if for some reason you can’t make it to the next race, be sure to tune in on Facebook. You can also follow me on Instagram #deanhenthorn or on Facebook @deanhenthorn for still photography from the events.

Dean also keeps busy posting great up to the minute photos of the races on Facebook and Instagram