==== ==== Please check out The Local Marketing Institute for great tips on Local Marketing for Profit. www.bestlocalmarketingpractices.com ==== ====
Capitalizing on the reach of the internet to increase the footprint of a business is crucial if you want your company to remain buoyant during these times of economic uncertainty. As more people now go online when searching for information on local businesses, ensuring that your company's information is available and appears well placed for all relevant search engine queries should be thought of as a priority. There are 5 local marketing tips you need to know if you want to make full use of the way in which consumers use the internet. In today's business world, the number of companies that are closing their doors permanently is at an all time high. If you are not to add to these unwelcome statistics, it is essential that you make full use of the internet in your marketing plan. Now, most homes have access to the internet, and when you also consider the uptake of net-enabled smart phones, the reach and power of the online world is obvious. There is a growing number of people who now turn to the net when they are interested in availing of locally available services or products. In fact, research indicates that a staggering two-thirds of all consumers now turn to the online domain for research when in need of a specialized service such as a plumber or electrician. If you want to ensure that your company is able to capitalize on the reach of the net, the following tips should be explored and implemented. The easiest way to ensure that you receive the greatest benefit from local online marketing, is to list your company with all the major search engine business directories. Do not just add information to one search engine's business directory, but all three of the most popular portals. If you do not have a website, this needs to be changed ASAP. If you are to enhance your customer base through the online world you will need to have a website that has localized content. Your site does not have to contain lots of graphics and interactive pages, but what is necessary is to have a home page that clearly spells out your business' focus and geographic location. You should also have a page that provides community information. Keywords are fundamental to search engine optimization. Make sure you embed those words and phrases into your pages' text that reflect the locality that you are hoping to attract customers from. This means that if you are involved in offering roofing repairs in Birmingham you should use terms that include the geographic reference in the copy and not just the service. Another tip you should use is to place information on your company in local directory sites and portals. For example, if your town has a Rotary club or Lions club, see whether you can add details of your company to their sites. One final piece of advice when putting together a local marketing plan is to look into the use of
social networks. These portals are amongst the most visited online are a great way for a business to reach out to a niche audience.
Karl Adamsas is the founder of High Voltage Marketing, an online marketing agency with an emphasis on small to medium sized businesses, located in Sydney, Australia. HVM specialises in providing local marketing services & getting more online exposure for their clients. To learn more about our services or to speak with one of our consultants directly, visit us online at High Voltage Marketing.
Article Source: http://EzineArticles.com/?expert=Karl_D_Adamsas
==== ==== Please check out The Local Marketing Institute for great tips on Local Marketing for Profit. www.bestlocalmarketingpractices.com ==== ====