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Planning a profitable opt-in email list starts by exploring the potential of your target market. Today we'll take a closer look at some of the research that goes in to building and planning a new email list. First, choosing a central theme or focal point. Carefully selecting the right topic can have a big impact on your success or failure. Here's a few important qualifications to consider: Volume - The total audience volume of the entire market. Choosing a high volume market has advantages and disadvantages. Large markets like "weight loss" are naturally segmented into many smaller more targeted niches like "weight loss tips", "weight loss pills, etc. High volume markets offer greater profit and are more difficult to saturate, but are often dominated by companies with powerful brands. Familiarity - How well you understand your list topic. The ability to really connect with your readers gives you a big advantage when you're sharing useful information and solutions to their poblems. Share your passion(s) with your readers and you're sure to find an eager audience. Competition - The amount of competition in your target market. Competition can have a substantital impact on your overall success. You'll find that virtually every market has some competition regardless of how obscure it is. The greater the competition, the more difficult your job will be. Further identify your market demographics using some free research tools like the Google Keyword Tool or Quantcast/Alexa. Spend some time looking at the phrases people use when navigating the Internet for similar information. Google offers a free keyword research tool that will could be useful here. Research keyphrase popularity, volume trends, and most importantly your potential competitors. Get a broad scope look at the keywords used by your prospects quickly and easily. Knowing popular relevant keyterms for your market will be vitally important later on. Check the demographics of similar sites using Quantcast or Alexa. See what other websites are popular with your crowd, and learn from their success. This is no guarantee of success but, you'll have the upper hand if you take the time to understand your audience. Also, pay attention to any unusual demographics that you could use to your advantage! Building a huge email list takes time, but building a profitable email list takes planning. Use
research and your best judgment to identify your 'niche' market. Don't lose focus. The heart of listbuilding is providing useful information to your readers!
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==== ==== Please check out The List Building Academy for great tips on List Building for Profit. www.bestlistbuildingpractices.com ==== ====