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List building is, as a friend of mine pointed out, a rather geeky word. Behind this strange technical phrase however lies the central concern of all business whether online or offline.   All business is about providing goods and services to customers at a price that the customer can afford and making a good profit while doing so.And it is well known that it is easier to sell to a customer again than to find another customer to sell to.   It makes a lot of sense to have a list of your customers and to target your marketing to them rather than scattering your efforts right through an entire population.   Supposing that a Hair Salon sees a dip in it's bookings. The prospect of empty chairs is chilling for the owner but what can they do about it? If the owner had collected contact details from their customers then a quick email to them offering cut price hairdressing as a Special "Thank you"  for "our loyal customers" will get the phones ringing and the salon fully booked with a minimum of effort and at no cost. The prospect of a half empty salon avoided simply because they had built a list of customers and used it appropriately.   Without a list that is not possible.   You might now wonder if having a list is so good then having a big list is even better?   Having a bigger list may not be better because it is the response of the customers on the list that matters and the way the list was built.   If you have in your business built a good relationship with your customers then encouraging them to join the list and offering special deals only to members of the list will build a large loyal group almost a club. The bigger such a list is the better.   But buying a list of names, even a very big list and contact details from a list broker will not get you anything like the response shown in the hair salon.   So list building may well be  "Geeky" word and at the heart of list building you have relationship building which is not "Geeky" at all
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==== ==== Please check out The List Building Academy for great tips on List Building for Profit. www.bestlistbuildingpractices.com ==== ====