==== ==== Please check out The Local Marketing Institute for great tips on Local Marketing for Profit. www.bestlocalmarketingpractices.com ==== ====
Local Marketing is becoming a buzz word with both National and Local Businesses, no doubt the importance of attracting local customers is emphasised by the resources companies such as Google (Google places), Yahoo and Bing are investing in this part of their business, but we must understand why they are investing and developing their local sections. It is true to say that the motivation is based upon what their users are doing and a significant number are looking for local business. These developments have created great local marketing opportunities and companies have experienced a real increase in business because of it, and it's been the true local companies who have really benefited from this. However this is only a part of the marketing picture and great benefits are to be had by mixing other forms of local advertising such as targeted leaflet drops, Local press/magazine advertising, even advertising in corner shop windows can have a great affect. Obtaining the correct mix can be a full time job so it may well be worth while outsourcing your marketing, this is not as easy as it seems as there are few professional advertising agencies who would deal with the smaller business. There are however numerous Google specialists that have qualified as AdWords competent, but this is only one part of the puzzle. Providing you feel confident with the task of arranging your local marketing mix, then you first need to establish your budget and spend time researching the advertising mediums Leaflet drop, newspaper etc very thoroughly remember this is your money you are spending. You must also make sure that you are promoting your business in the best light and you have a clear message for your advertisements. Do not scrimp on the production of your ads get them done professionally. Once you are happy with your message make sure you have the process to deal with the inquiries and tracking is in place. By tracking I mean both website, telephone by using a 0800 or 0845 number and the staff who are answering the phone ask where they have seen your advert. You can now start researching the mediums you want to mix. Ensure your mediums target your audience no point in advertising spot cream to the over 60S, with radio and newspaper advertising you are targeting the general population, but there are lots of good ways to target your specific audience for example a photographer who advertises in the local wedding dress shop.
Having spent over 25 years successfully marketing a variety of business all my articles are based
on real grounded experience. Rick Jones [http://www.rickjonesmedia.com] - local marketing [http://www.rickjonesmedia.com]
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==== ==== Please check out The Local Marketing Institute for great tips on Local Marketing for Profit. www.bestlocalmarketingpractices.com ==== ====