JACK & JONES BRAND BOOK

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KEEPING IT REAL SINCE 1990


We are JACK & JONES – a denim brand to the bone. Allow us to introduce ourselves and show you how we can succeed together. Our success in creating a healthy business has grown out of years of respect for our customers. As retailers working in a wholesale company, our daily focus revolves around how our products perform. With this knowledge we can ensure a strong and lasting partnership with our customers who are closer to the consumers. We call it a partnership because it goes beyond simply buying and selling. The JACK & JONES approach doesn’t just focus on the product and our brand. We also aim to match one of our many business models with your store and give you the best support to ensure growth and increase revenue. For many years, we have focused on shortening the supply chain from supplier to consumer so that we can offer innovative and adaptable retail formats that help our customers make money. We look forward to giving you an overview of the JACK & JONES offerings and hope you’ll be inspired to become part of our journey. Partner with us to grow your business.

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REAL JEANS FOR REAL GUYS

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OUR STORY

DENIM IN OUR GENES JACK & JONES was founded as a jeanswear brand in

priced clothing offers all-occasion fashion and a great

Denmark in 1990. From small beginnings we have evolved

shopping experience.

into one of Europe’s leading producers of men’s fashionwear. Not everyone can claim the same denim heritage as us. We have team members in offices all over the world helping

With the know-how we’ve acquired since 1990, we’ve truly

us fulfil our customers’ expectations. In our Denmark-based

got a heart for denim. We speak the language and know the

headquarters, four hundred dedicated staff work in a design

fit and above all, we believe that jeans are the most important

hub containing open-plan offices, studios, mock retail stores,

item in any guy’s wardrobe. They’re the centrepiece, the go-to

entertainment spaces and a state-of-the art fabric testing

– the trusty steed that never fails.

laboratory. For us, jeans truly are man’s best friend which is why every As the largest business unit in the BESTSELLER group

pair should fit like a glove.

– the biggest men’s fashion retailer in Europe – our jeans are the backbone of the JACK & JONES brand.

Our story is about being proud of the denim in our genes – we’re dedicated to respecting our past, and we have a

We have always stayed true to our jeanswear heritage but we

commitment to innovate our future.

have also continued to grow and today our competitively

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WE’RE AMONG ONE OF EUROPE’S LEADING PRODUCERS OF MEN’S FASHION WEAR 14


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JACK & JONES YOUR GLOBAL PARTNER


YOUR GLOBAL PARTNER A SOLID PARTNERSHIP Since 1990 we have established more than 3000 JACK & JONES

we are committed to setting high standards for our products,

retail stores worldwide, 2000 of which are located in China.

quality, price and response to market demands. Â

Our global strength is growing and we owe much of this

We value great customer relations and we strive to build

success to solid partnerships which are comprised of field

a close relationship with you so that you can feel proud,

accounts, shop-in-shop owners and online partners.

secure and satisfied to be a part of JACK & JONES.

With more than 7000 wholesale points across 40 countries,

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“We believe that the road to success is paved with great partnerships built on mutual values and benefits, hard work and close relations. Only in that way can we reach our common goal - to create the best experience for our consumers around the world. The closer we are, the stronger our bond, and the better the business for all of us.�

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OUR STRENGTH IS YOUR SUCCESS

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WHAT OUR PARTNERS SAY We’re proud of the long-lasting relationships we’ve built with our partners and they appreciate the extra effort we make to look after their needs. We asked some of them to tell us what a JACK & JONES partnership means to them.


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CHRISTIAN SPÖRR KASTNER & ÖHLER, AUSTRIA

JACKY RIHOUET INTERSPORT, FRANCE

“JACK & JONES has been like a long

“Easy, fast, dedicated, competent,

“The quality, price, margin and

lasting friend that has stuck with us

friendly and uncomplicated cooper-

collections renewal are really

through the good and bad times.”

ation to achieve goals quickly.”

strong.”

SANJAY MALHOTRA HUDSON’S BAY, CANADA

LUC VAN MOL WAMO, BELGIUM

JUSTIN NG MYER, AUSTRALIA

“JACK & JONES and Hudson’s Bay

“The relationship with the Belgian

“We were the first bricks & mortar

epitomize the true definition of part-

team is one of mutual respect and

retailer to launch JACK & JONES

nership. The fashion-ability of the

open and honest cooperation.

into the Australian market.

line is spot on to our market needs

The team listens and reacts quickly

We haven’t seen a new brand to the

and priced very competitively. I do

to local demands, which is crucial in

country achieve such strong traction

not ever recall hearing a no from our

the ever-changing fashion world we

in such a short period of time.

partners at JACK & JONES.”

operate in.”

The cooperation across all functions to ensure a successful launch was

JAKE BANCROFT ASOS, UNITED KINGDOM

TEREZA SEFLOVA ZOOT, CZECH REPUBLIC

phenomenal and set the business

“JACK & JONES is an important part

“JACK & JONES offers us a wide

of our brand mix at ASOS.

range of great commercial styles

It’s a brand that is constantly evolv-

at very attractive prices.

ing and adapting to market needs

We appreciate the value for money

(not just locally but globally) and

– no other brand can give us these

ADAM BARTON USC / SPORTS DIRECT, UNITED KINGDOM

this falls in line with what the ASOS

prices and such a high quality.”

consumer is looking for. The right products at the right time and the right price.”

TANJA ERZAR SPORTINA, SLOVENIA

MARIA JOSÉ ALCOCER ECI, SPAIN “The 8 year long relationship between JACK & JONES and EL CORTE INGLES is based on trust. A trust that

“We absolutely love the young

has made our results possible. It’s a

spirit and energy of the Austrian

big challenge to align two strategies

JACK & JONES team! We appreci-

and share responsibilities within two

ate that we can talk honestly about

companies like ours, and it’s only

products. We like that JACK & JONES

possible when we are aware of the

supports us by making adjustments

potential we have together.”

and partnership up for long term success.”

“Over a number of years we have built a close relationship with JACK & JONES. This nearness and cooperation has contributed to the growth of the brand within our stores. The brand delivers strong collections with good margins that offer value for money for the end consumer. We have shop in shop concepts in our stores that allows to showcase the true DNA of the individual jeans lifestyles. This creates a destination and environment that resonate with our consumers.”

to orders, even though we know it can be hard to do that.”

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JACK & JONES PARTNERS

MARCO KIRCHNER ZALANDO, GERMANY


O U R STO RY

JAC K & J O N E S

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KEEP IT REAL KEEP IT SIMPLE

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OUR BRAND

BROTHERS OF DENIM More than a quarter of a century ago, we set out to take on

We’re not afraid to be one of the guys. We incorporate ‘a real

the world. We were just a team of guys with our first jeans

guy world’ into our brand. It’s about speaking their language

collection and a passion for denim that couldn’t be denied.

and creating their universe. Real jeans, real guys, in real situations.

Many years later, we’re still just one of the guys and all about jeans but we’ve added a few more along the way (including

It’s about giving our jeans guys that ‘aha’ experience that’s

some girls). Now it’s more than just about us - it’s about the

always been part of our DNA. Good quality, good service

brotherhood. It’s about the guys that make us who we are

and good vibes – always at the same affordable price.

and whom we’re proud to represent. This is the philosophy behind our brand and helps our jeans We are a brotherhood, a club, a community bonded by denim.

guys identify with us and feel confident and comfortable with

And in that community, we have one objective – being there for

our products.

our guys. Making their lives easier, better, a lot more fun and stylish, with as little effort from them as possible.

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TARGET CONSUMER

Male

Easy-going

Sociable

Appreciates uncomplicated shopping

Open and straightforward

Genuine

Unpretentious

MEET OUR CONSUMER The JACK & JONES target consumers are informal, relaxed

“I look for comfortable, easy-to-combine garments that are

and easy-going guys. Whether they are having a beer with

suitable for both work and leisure. All day, every day.

friends, watching a football game at the stadium or gaming

I want value for money and decent quality. I am pragmatic

at home, they want to feel at ease and let their style express

but I value my appearance and look for a wide range and

their identity.

selection of styles. Styles I can wear for school, weddings, hanging out with friends or my grandma’s 80th birthday.

A JACK & JONES consumer is looking for clothing that makes

I need to trust that I am wearing the right thing for the right

him feel sociable, popular, and secure, allowing him to transi-

occasion. I want to feel secure in what I’m wearing.”

tion effortlessly from one occasion to another.

- JACK & JONES consumer

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CONSUMER


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MAKERS OF MEN’S BEST FRIEND

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JACK & JONES JEANS INTELLEGENCE

Our denim heritage is stitched into every pair of jeans

Our jeans and trousers are made by our highly skilled

and trousers we make – it’s our DNA and it’s deeply

manufacturing partners using the finest craftsmanship,

ingrained into all our jeans lifestyles.

highest quality fabrics and production techniques. We only work with a handful of partners, each one

Inspired by the latest fashion, we design our cutting-

carefully selected.

edge jeanswear with respect for denim traditions using state-of-the-art treatment technologies and

We call it ‘rethinking denim through craftsmanship

fabric innovations.

and dedication´. You can call it a great pair of jeans.

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UP TO 50 PAIRS OF HANDS TOUCH A SINGLE PAIR OF JEANS BEFORE THEY GET SHIPPED OFF TO THE STORES


JEANS LIFESTYLES Our three jeans lifestyles – JACK & JONES ORIGINALS, JACK & JONES CORE and JACK & JONES PREMIUM, along with our JACK & JONES FOOTWEAR and JACK & JONES ACCESSORIES, are built on the solid foundation of jeanswear, providing the complete package to cover all the style and fashion needs of our jeans guys. The JACK & JONES jeans lifestyles, together with our JACK & JONES FOOTWEAR and JACK & JONES ACCESSORIES, form strong combined but also separate business opportunities with their own business solutions


JACK & JONES ORIGINALS JACK & JONES ORIGINALS is our fast-moving fashion line, dedicated to following the latest trends rooted in jeanswear. Drawing inspiration from a creative youth culture, JACK & JONES ORIGINALS is all about trying new things out. The collections deliver on new trend colours, prints and statements. It’s for the fresh jeans guys who are not afraid of trying something new and being on point with the latest trend.

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JACK & JONES CORE JACK & JONES CORE is urban streetwear made for active lifestyles. The look is built on two strong tendencies that originate from denim workwear to sports inspired apparel. The JACK & JONES CORE range focuses on a strong graphic language that ensures a refreshed look. Combined with a seasonal driven colour palette, it ensures colours stretching from monochrome workwear to a brighter sportier colour palette, creating a cohesive and on-trend urban look.

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JACK & JONES PREMIUM JACK & JONES PREMIUM is for the jeans guys looking for tailoring and casual classics. In this collection our guys can find something for every occasion, whether dressing up for an event or party, or just as part of his everyday work look. JACK & JONES PREMIUM offers a contemporary approach to fashion with upgraded quality, rich detailing and fabrics combined with the right fit to create garments that make him feel confident. PREMIUM is executed in two ranges; BLUE and BLACK. BLUE is contemporary jeanswear, while BLACK focuses on a youthful approach to tailoring, upgraded materials and a luxurious feel.

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JAKC & JONES PREMIUM BLUE


JACK & JONES PREMIUM BLACK

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JACK & JONES FOOTWEAR JACK & JONES FOOTWEAR offers a diverse range of seasonal styles – from lightweight sneakers to durable leather boots. The collection is designed to complement our jeans lifestyles and looks. Upon closer inspection you will notice denim-inspired detailing woven into every pair, a consistent yet subtle feature unique to JACK & JONES FOOTWEAR. Functionality and comfort also matters, because it’s important that our jeans guys feel as good in our shoes as they look.

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JACK & JONES ACCESSORIES JACK & JONES ACCESSORIES are rooted in our jeans lifestyles and offer a wide range of carefully designed and selected products. Collections are designed to fit the latest trends, while the basic design palette covers a guy’s everyday need for underwear and socks. JACK & JONES ACCESSORIES also covers season-driven accessories like scarves, gloves, beanies, caps and sunglasses, and occasion-driven items such as ties, bowties, belts and bags. All meant to help our jeans guys complete their look from head to toe.

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OK, SO THESE JEANS WON’T TURN YOU INTO A MOVIE STAR BUT AT LEAST THEY CAN GET YOU PART OF THE WAY 66


COLLECTIONS We have several collection systems which can be bought throughout the year. This ensures that we always cover all categories and trends.

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COLLECTIONS

PRE

MAIN

Presented twice a year.

Presented 6 times a year.

The commercial base of the season gives you

Designed with macro trend insights for

the best possible profit because we take ad-

the coming season. It consists of all product

vantage of the excess supplier capacity during

groups and reflects our DNA in a coherent

a low production season. This means longer

and commercial look through a new season

production time but lower production costs so

colour palette. Each month a MAIN collection

we can offer you a higher markup.

campaign is presented, highlighting the MAIN styles with the most aggressive recommended retail price.

CAPSULES

SMU

Presented 6 times a year.

Day-to-day delivery.

Our CAPSULES meet demands from all over

A vital part of our strength is our strong coop-

the world, capturing the latest seasonal trends

eration with local markets. If you want to follow

across all product groups and working as a

an emerging trend or add styles to a collection,

supplement to the PRE and MAIN collections.

we can service you with SMUs

We occasionally create CAPSULE collections

(SPECIAL MADE UNITS).

to fulfil specific key account needs.

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YOUR NO-RISK BUSINESS MODEL Our NOOS and JACK & JONES ESSENTIALS stock programmes feature the season’s bestselling items and are evaluated monthly based on sales performance. It’s all about demand driven replenishment and we will always aim to ensure full availability to meet a constant demand throughout all seasons.

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NOOS

THE NO RISK NOOS BUSINESS MODEL NOOS or Never Out Of Stock is a unique JACK & JONES

You will always have the most popular styles and sizes in

concept and one of the most extensive on stock programmes

stock so you’ll have a higher stock turnover, lower risk and

around.

fewer leftovers. Most importantly, your consumer will always find his size and style in your store – if not, it can be ordered

Money makers

quickly from our warehouse.

Our international money makers team will be your point of contact for NOOS help. A dedicated team member for your

We share the risk

country will contact you weekly to make sure you always

With more than 300 styles available for replenishment, we

have the bestselling items in your store.

share the risk on key products with our customers so you can enjoy selling JACK & JONES products with minimal risk.

The NOOS options: Basic: for the most basic styles, on stock for more than 6

All we ask is that our customers purchase a start box of the

months

styles you deem important pre-season, and you can enjoy

Seasonal: to meet the needs of the seasons, on stock for 3-6

the benefits of replenishment in season per size and colour.

months Trend: the trendiest styles, on stock for 0-3 months or while

JACK & JONES NOOS products currently account for more

stocks last

than a third of the turnover, and we aim to offer our best service to our customers through either automatic replenishment

The benefits •

Minimum risk - maximum turnover

Buy a start box and supply throughout

services or online ordering through our customer platform direct.com.

many seasons •

Reorder on Top 10 Best Sold styles

Tailor your assortment

Buy core sizes and secure better service for your consumers

Increase your stock rotation

Day-to-day delivery

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ESSENTIALS

YOUR BEST BUSINESS OPPORTUNITY ESSENTIALS is our strongest collection, containing musthave, best performing styles, giving you a high profit with a minimum markup of 3.0. The benefits •

Proven bestsellers

No risk

High mark-ups

Value for money

Fast replenishment

Wide and long-lasting product range

Marketing support

But the benefits don’t stop there – we have taken ALL the stock risk for you. The collection will be offered as NOOS, which means no high inventory levels for you. Instead, you get all the benefits: high service, fast replenishment, high turnover rate and long-lasting products.

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MEET THE EXTENDED FAMILY



PLUS SIZE

WE DO BIGGER BETTER We want to make sure that our consumer, regardless of size,

range. We’ve adapted the JACK & JONES fits to the plus size

can get the same on-trend styles and looks as any other con-

segment and graded them according to current size studies.

sumer in our target group. That is why we have extended the

In close cooperation with some of the market leaders in plus

family to meet the increased demand for plus sizes, offering

size fashion, each category has been examined in detail and

larger sizes within all three jeans lifestyles JACK & JONES

adjusted to achieve the desired fit. Designed for our bigger

ORIGINALS, JACK & JONES CORE and JACK & JONES PREMIUM.

personalities – our jeans guys can now also shop by style,

We offer real sizes for real men in the same collections,

not by size.

now in styles up to 6XL. Never let size define your style. We have applied our extensive knowledge gained from years of in-depth analysis of size and fit to our plus size

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GOOD JEANS ARE LIKE A GOOD WINGMAN, ALL THEY HAVE TO DO IS TO MAKE YOU LOOK GOOD

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OUR PROMISE TO YOU

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HIGH MARKUPS

SPEED TO MARKET

FAST REPLENISHMENT

Creating a healthy

We can react within 3 weeks to

3-day delivery across

gross margin

trends in the market

Europe on average

LOW ENTRY PRICES

MARKETING SUPPORT

VALUE FOR MONEY

Always available on the

Online and in-store marketing

The best suppliers is

best price level

material to create brand

your guarantee for high quality

awareness

products at an affordable price

HIGH STOCK TURNS

STRONG PRODUCT KNOWLEDGE

HIGH QUALITY

Our NOOS assortment allows

Solid and long-lasting partner-

All fabrics are tested in

for quick replenishment and

ships with our suppliers.

our own lab.

high stock turns

Involvement in the whole

Sustainable production

production process.

without compromising on

Own designs by our design team.

our products.

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CUSTOMIZED SHOP SOLUTIONS

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SHOP IN SHOP

WE’LL FIT RIGHT IN At JACK & JONES we are experts at customized shop fittings

Reduce stock

and have devised different solutions to fit your exact needs.

Your NOOS sales representative will guide you to ensure you

Your customer will see and feel the unmistakable essence

only have the bestselling sizes and they’ll show you how to

of JACK & JONES and our shop in shop will become a brand

supply on the key sizes weekly. With a minimal stock you will

destination in your store.

have more money to buy other styles, reducing the risk for you.

The jeans wall – a true sales booster

Easy to restock

We’re proud of our jeans and we go to great lengths to display

The inventory options give you storage room for stock on the

the range, qualities and trends to optimize your sales. Our

shop floor, making it easy for staff to refill and free up extra

jeans wall is made with this specific purpose in mind and it’s no

space in your back room.

secret that a well-balanced display maximizes your turnover. Our jeans wall will take pride of place in your store, showcasing the full denim experience. Maximize your sales Your NOOS sales representative will visit your store to make sure you always have the bestselling jeans and never miss a sale.

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WE WANT YOU TO SUCCEED

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MARKETING MARKETING CAMPAIGNS WITH IMPACT We want to make sure your channels (off- and online) are always up to date and in sync with our latest trends and key styles so we will support you with a strong marketing package. With JACK & JONES marketing material, you can create a strong in-store presence which is easy to incorporate in your JACK & JONES inventory and merchandise. Our marketing package also allows you to create online awareness with access to an extensive image database.

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THE CONSUMER IS OUR BOSS

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WE PARTNER FOR STRENGTH JACK & JONES has a proud history of sponsorships and ambassador collaborations. Our image has been enhanced by relationships with strong, performance-driven personalities including world class athletes and passionate up-and-comers. If we share values we can share business.

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D a n i s h n a t i o n a l t e a m a n d p re m i e r l e a g u e g o a l ke e p e r Ka s p e r S c h m e i c h e l


Partner of the Danish Olympic and Paralympic Teams 2008, 2012 and 2016

Fernando Torres, football player, AtlĂŠtico Madrid

Astralis, one of the world’s best esports teams

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Premium partner of Velux EHF Champions League Handball

Mikkel Kessler, boxer

Fo r m u l a 1 D r i ve r Kev i n M a g n u s s e n

Team Home JACK & JONES, cycling

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BECAUSE WE CARE

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SUSTAINABILITY

SUSTAINABILITY IN BESTSELLER JACK & JONES is part of the BESTELLER sustainability pro-

Factory list

gramme. We work to ensure sustainability on many levels

It is imperative for us to work with our partners in an open and

from development, raw materials to supply chain.

honest way. We continuously seek to create more transparency

We put much effort into sustainability, and below is merely

in our supply chain to address risks and promote positive

a brief overview of our initiatives.

change. In the light of this, and to provide increased transparency, we are making supplier factory information publicly

Our circular initiatives

available.

Being part of the world’s second largest industry, BESTSELLER has a responsibility to ensure that we use natural resources

Cotton – our most important fibre

responsibly in the present so that we care for the future of our

As cotton is our most important fibre we must ensure that it is

planet and ensure a healthy fashion industry.

grown with consideration for the environment and the people. It is our aim that by 2020 the majority of our cotton comes from

Environment and chemicals

more sustainable sources such as Better Cotton and organic

BESTSELLER’s Chemical Restrictions are one of the corner-

cotton.

stones of our sustainability work. The restrictions, which are updated annually, are formed according to the precautionary

Animal welfare policy

principle and based on the latest scientific research and

Animals may under no circumstances be harmed for the

international and national legislation.

manufacturing of our products.

Supply chain management

Read more at www.bestseller.com

We continuously work to obtain transparency further back in our supply chain and to make positive changes wherever we have the possibility.

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A NEW RECIPE FOR MORE SUSTAINABLE DENIM



LOW IMPACT DENIM

FIBRE, FABRIC, AND FINISHING We’ve spent the past years working towards being more

3. We’re reducing water and energy consumption and

sustainable across our whole business. Since we first

cutting out conventional bleaching agents during the

launched Low Impact Denim, we’ve increased our sustaina-

finishing processes

bility efforts, and so have our partners because they are as committed to the environment as we are.

During the laundry processes we use more sustainable finishing treatments such as ozone, e-flow (for applying resin

Between us, it’s been our joint responsibility to bring you

and bleaching) and laser treatments. These treatments min-

a pair of jeans made from materials and processes that

imise the need for water, energy and chemicals and reduce

we can trace from the point of origin through to the retailer.

waste generation. We measure the impact of these with Jeanologia’s Environmental Impact Measuring (EIM) software.

For our latest Low Impact Denim range we have worked hard to get three really important things right:

The EIM software assesses the environmental impact of the finishing process so we know that we are achieving the lowest

1. We’re choosing organic and recycled fibres

impact wash for each pair of our Low Impact Denim jeans.

O rganic cotton, grown without pesticides

To achieve the bright, ‘used’ look in a more sustainable

or genetically modified seeds

way we use an organic bleaching agent called OrganIQ

Recycled cotton made from shredded used fabric, using

developed by the German CHT Group.

less water and energy than producing new fibre • •

Recycled polyester made from plastic and recycled PET

With this initiative we support more innovative methods of

bottles

jeans manufacturing and helping to drive the jeans industry

LYOCELL a cotton-like material made mainly from

towards a more sustainable future.

eucalyptus trees Our choices in production make a difference. 2. We’re saving water and energy with innovative

Your choice in jeans can too.

fabric dyeing techniques The INDIGO FLOW fabric dyeing process by ORTA uses 55% less water and saves energy because we don’t use any heat to fix the colour.

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COME AND JOIN THE WORLD OF JACK & JONES We know our products inside out, we take pride in our craftsmanship and we are dedicated to our customers. Become part of the JACK & JONES story.

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