WE WILL
BEGIN
SHORTLY.
PLEASE STANDBY
HOW TO SELL REPUTATION MANAGEMENT TO YOUR CLIENTS WEBINAR
ABOUT THE PANELISTS HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
Joshua Pielago Product Manager
William Kramer
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Business Development Manager bit.ly/repsolution
Joshua is passionate about digital marketing, innovation, and product management. He is constantly working on finding the best, most effective way to connect businesses to their clients and vice-versa.
William has dedicated his 8 years as a web professional to growing online businesses. As lead of Business Development, he’s helped 24 of our top partners reach 6-digit monthly revenues.
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WHAT HAPPENED DURING THE PREVIOUS PARTNER BOOTCAMP WEBINAR Recap of The Expert Game Plan for Selling Web Design In the previous webinar, we talked about how to develop an expert game plan for selling website design to your clients: •Finding Your Web Design Clients •Developing Your Web Design Sales Pitch •Using SEOReseller's Mockup Creator and Proposal Builder •Selling Our Core Web Design Packages
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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DISCUSSION OVERVIEW
• Why Reputation Management is More Important Than Ever • How Reputation Management Grows Your Business • How You Can Help Businesses with Their Reputation Management • How to Sell the Reputation Management Dashboard to Your Clients
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion.
Why Reputation Management Is More Important Than Ever
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
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1. Your Client’s Online Reputation Starts When You Build Their Online Presence Q: Is the business actually visible? •Search Engines - A presence on the right directories increases search visibility. •Microsites - Profiles that function like a website - Facebook, GMB, Yelp. •Maps/Driving Info – NAP on listings is how potential customers find your clients.
Q: Are they building their online presence right? •2/3 of SMBs in the UK have inaccurate listings •1/3 SMBs in US don't have a website. But more than 40 SMB pages on Facebook. •24% of small businesses do not use social media
*Source: http://www.bizreport.com/2016/12/two-thirds-of-big-business-listings-contain-inaccurate-infor.html https://smallbusiness.com/digital-marketing/how-many-small-businesses-have-websites/ https://clutch.co/agencies/social-media-marketing/resources/small-business-2017-survey#channels
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
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2. Your Clients’ Potential Customers Are Reading Reviews Before They Make a Decision Why Reviews Matter: •53% of customers use the internet to find a local business. •50% of customers read online reviews
How Businesses Fail in Managing Their Reviews and Getting Customers: •Not leveraging owned properties (Directories and social media sites) •Not reaching out to customers
•63% of customers find reviews via search engines.
•Not tracking what customers are saying about their business
•90% of customers use a device to shop – 42% look at reviews in store
•Not leveraging reviews in all their marketing initiatives
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
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*Source: https://www.brightlocal.com/learn/local-consumer-review-survey/
3. Negative Reviews Have a Direct Impact on Your Business. Businesses are losing money if they ignore negative reviews because: •86% of customers are less likely to use a business with negative reviews •Customers click on businesses from SERP with a high rating •Customers turn to competitors with a higher rating and positive reviews •A leveraged negative review can improve conversion by 67%. It’s a matter of knowing how to handle these bad reviews.
*Sources: http://www.business2community.com/infographics/impact-online-reviewscustomers-buying-decisions-infographic-01280945 https://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-themand-how-to-use-them/
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
UK (44) 203-769-7710 AU (02) 8484-1116
Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion.
How Reputation Management Grows Your Business
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
UK (44) 203-769-7710 AU (02) 8484-1116
How Reputation Management Grows Your Business Accurate listings and a managed presence help reach more people.
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
Share positive reviews to build trust and engage with your prospects. Leverage the experience of happy customers to help convert at each stage.
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How Does Your Agency Help? HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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Build their presence
Manage their reputation
Promote their business
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1. Build Their Presence • Review signals are part of local search ranking factors
HOW
• Not all listings are equal.
YOUR MANAGEMENT TO YOUR CLIENTS CLIENTS WEBINAR WEBINAR
TO
SELL
REPUTATION HOW TO SELL MANAGEMENT TO REPUTATION
Restaurant in New York, New York City 3063 Elm Drive, New York, New York City 10011
Riel Philipps
New York, New York City
• Directories and wellmanaged social profiles are microsites increasing their digital footprint. Source: https://moz.com/localsearch-ranking-factors
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2. Manage Their Reputation
• Request reviews from happy customers when the experience is fresh. • Responding to positive and negative reviews in a timely manner is critical. • Know where people are talking about your client on the web. Take action.
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
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3. Promote their business online
• Take advantage of the free marketing opportunities - review sites and social. • Make it easy to review their business and easy for your client to share. • Don’t leave it to the review sites to weed out spam and fake reviews.
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
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Feel free to send your questions to us via chat and our panelists will answer them during the Q&A portion.
How Do You Sell Reputation Management?
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
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As a Service of Its own Sell it as a full service Show how your agency can take care of your client’s total online reputation. Mark-up: $500 - $1500 Scenario: Partner working with SMBs (Beginner) • Uses each tool of the Reputation Management Dashboard to build the client’s presence online. • Reputation Management is their main service.
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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TOLL-FREE 1-800-250-6106 US (415) 625-9700 UK 1-800-250-6106 (44) 203-769-7710 TOLL-FREE (02) 8484-1116 US (415)AU 625-9700
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As a Foot in the Door Sell it to show your agency potential Demonstrate your agency’s reporting capabilities: - Instant notifications - Instant reporting - Comprehensive reputation management Mark-up: $100 Scenario:
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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Partner selling PPC, SEO, and Social (Experienced)
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• Caters to a specific niche • Subscribes to the Reputation Management Dashboard • Sells Reputation Management first
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As a Complementary Product Sell it as part of a solution Make your service better by adding reputation management.
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
Mark-up: $50 - $100 Scenario:
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Powerhouse partner (Advanced) • Caters to already established business by selling website design • Uses Reputation Management to augment their offering
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Promotion HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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Promo extended - If you buy Reputation Management now, get it at 50% off. Forever! Plus, you can use it for free for 14 days for one location only.
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For Our Partners: Playbook, Product Guide, White Label Email
Solidify your Reputation Management sales pitch with these new releases!
White Label Video
HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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New Reputation Management Features Coming This Week HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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Reputation Management Roadmap HOW TO SELL REPUTATION HOW TO SELL MANAGEMENT REPUTATION TO MANAGEMENT YOUR CLIENTS TO YOUR WEBINAR CLIENTS WEBINAR
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