COMPANY PROFILE
BEST UNION GROUP Overview
The Group’s Mission is to be the strategic partner of every event organizer, providing both technological solutions and related services, in order to enhance performance and results.
LISTED COMPANY MARKETS
BUSINESS AREAS
• Best Union Company S.p.A., founded in Bologna in 1999, is listed on the Italian Stock Exchange since May 20th, 2008 (now part of the London Stock Exchange) • • • • •
Sport – Soccer, Basketball, Tennis, Swimming, etc. Cultural Venues – Museums, Historical Palaces, Art Exhibition , etc. Theaters – Lyric, Concerts, Drama, Musicals, Operas, Live music, etc. Leisure – Theme and Water parks, Zoos, Aquariums, Towers,, etc. Tradeshows – Expos, Exhibition centers, Exhibition events, Fairs, etc.
• Ticketing and access control systems – In house development of onsite and web solutions, including software and hardware, professional services, maintenance • Vivaticket network – B2C ticket sales and marketing campaigns, through our network of box offices, shops and web portals • Staffing services – Steward, hostess, cashiers, security, interpreters, etc. • Event management – Concept, design and creation of shows and advertising campaigns
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Structure
Luca Montebugnoli 31.32%
P4P International Srl Ticket Holding 29.32% 75.38%
Girefin Spa Time for Ticket 14.74% 8.99%
BEST UNION GROUP
Palladio Holding Spa Other Shareholders 5.20%
15.63%
Other Shareholders 19,42%
Best Union Company Spa 100%
HB Communication Srl
100%
Big Bang Srl
Best Union Uk. Ltd
Best Union Singapore Ltd
100%
Best Union USA, Inc. Best Union Middle East, DMCC Enta Australasia, Pty Ltd. IREC Technology SASFrance
70%
IREC Bejing Technology Co, Ltd
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20%
Avatar Srl
27%
40%
World Entertainment Company spa
Barley Arts Int. Ltd
BEST UNION GROUP Track Records Best Union was founded in Bologna by a software house and EBC Srl, event management company, whose main founders were Luca Montebugnoli and Luana Sabattini The Fininvest Group acquires 20% of the Company through a capital increase operation Maestro Luciano Pavarotti and Giorgio Seragnoli become company’s shareholders Best Union Company S.p.A. enters on the Italian Stock Exchange, as the only company in the event management sector, the same year the company acquires 65% of Team 2015 S.r.l. Best Union acquires 100% of Omniticket Group and signs an agreement with Almaviva Finance for its ticketing branch Best Union acquires 100% of Ticketweb.it, and 100% of Amit S.r.l. Best Union acquires 100% di Charta srl with its web portal Vivaticket and 55% of Teleart S.r.l. Best Union acquires 100% of Enta Ticketing Solution Ltd Best Union acquires the french company IREC Ticketing Technology Best Union acquires 27% of the NewCo WEC, concerts and live events production company Best Union acquires 100% of Enta Australasia and ticketing business unit of Zucchetti Regulus
1999 2000 2005 2008
2009
2010 2011 2013 2014
2015
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2016
Worldwide development
BEST UNION GROUP
The Group has 15 operational sites and is active with its installations in over 30 countries. Headquartered in Bologna, bases in Bejing, Brisbane, Dubai, London, Lugo, Milan, Orlando, Paris, Perth, Poitiers, Rome, Singapore, Sydney and Venice.
Norway Sweden Finland Denmark Netherlands Belgium
Iceland Scotland England Wales Ireland France Germany Canada United States of America Mexico Jamaica Dominican Republic Brazil
Romania Bulgaria Albania Turkey Cyprus Egypt Saudi Arabia United Arab Emirates
Portugal Spain Italy Malta Morocco Tunisia
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China Hong Kong Japan Singapore Malaysia Australia
BEST UNION GROUP Financials The Group had a trend of increasing revenues since the IPO in 2008, moving from 11.5 million euros in 2008 to over 60 million in 2015, with a decrease in revenues in 2016 (56.7 million euros), highlighting a growth of around 22% over the period considered. In the last fiscal year, the Group has focused mainly on the development of B2C activities, on the optimal management of some important contracts and on the consolidation of Leisure & Entertainment and Culture sectors both in foreign and domestic markets. The Group confirms the willingness to achieve steady growth of B2C-related activities internationally, starting from Countries with a consolidated structure and presence. 60.360
60.000
56.750 50.085
50.000 39.140
40.000
32.700
30.800
30.000
26.100 20.600
20.000 11.500
10.000
2008
2009
2010
2011
2012
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2013
2014
2015
2016
Financials
BEST UNION GROUP
Group’s Consolided Revenues divided by market
Group’s Consolided Revenues divided by business area
Source: internal processing – 2015 revenues
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REFERENCES
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Sport Wide range experience in sport events’ management: • • • • • • • • • • • • • • • • • • •
A.C. MILAN A.S. ROMA F.C. INTERNAZIONALE FINAL FOUR EUROCHALLENGE 2014 FINAL FOUR EUROLEAGUE – Bologna 2002 FORMULA 1 ITALIAN GRAND PRIX – Monza (2015 – 2016) FORMULA 1 SINGAPORE GRAND PRIX (2008 – 2016) FORMULA 1 ABU DHABI GRAND PRIX (2013 – 2016) KING ABDULLAH SPORT CITY – Jeddah KING ABDULLAH MAIN STADIUM – Jeddah SAN SIRO STADIUM TOUR - Milan SUPERBIKE ITALIAN GP – Imola 2016 UEFA CHAMPIONS LEAGUE Final 2009 UEFA CHAMPIONS LEAGUE Final 2001 U.S. PALERMO VIRTUS BOLOGNA WORLD AQUATIC CHAMPIONSHIP – Rome 2009 WORLD BOXE CHAMPIONSHIP – Milan 2009 WORLD DUCATI WEEK – Misano (2000 – 2016)
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REFERENCES
REFERENCES Cultural Venues Some out of the most important Museums and historical venues in the world: • • • • • • • • • • • • • • • • • • • • •
ARCHAEOLOGICAL MUSEUM - PAESTUM ARMANI SILOS - MILAN BRERA PICTURE GALLERY - MILAN CARTIER FONDATION - PARIS CENTRE POMPIDOU - PARIS DA VINCI’S LAST SUPPER – MILAN FERRARI MUSEUMS – MARANELLO HISTORIC ROYAL PALACES - LONDON LA BIENNALE - VENICE LE CNAM - PARIS LOUIS VUITTON FONDATION - PARIS MANCHESTER UNITED MUSEUM – MANCHESTER MAXXI - ROME MERCEDES BENZ FOUNDATION - STUTTGART MUSÉE D’ORSAY - PARIS MUSÉE DU LOUVRE – PARIS PEGGY GUGGENHEIM - VENICE ROYAL ACADEMY OF ARTS - LONDON SHAKESPEARE’S GLOBE THEATRE - LONDON TATE MODERN – LONDON VILLA D’ESTE - ROME
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Theatres The main theatres all over Europe: • • • • • • • • • • • • • • • •
AMBRA JOVINELLI THEATRE - ROME CARLO FELICE THEATRE - GENOA CONCERT HALL - STOCKHOLM FESTIVAL THEATRE - EDINBURGH GRAND OPERA HOUSE - BELFAST GREEK THEATRE - SIRACUSE LA FENICE THEATRE - VENICE MARLOWE THEATRE - CANTERBURY NATIONAL THEATRET - OSLO PICCOLO TEATRO - MILANO ROYAL CONCERT HALL - GLASGOW ROYAL DANISH THEATRE - COPENAGHEN SAN CARLO THEATRE - NAPLES THE BARBICAN CENTER - LONDON THEATRE ROYAL HAYMARKET - LONDON WEST END THEATRES - LONDON
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REFERENCES
REFERENCES Leisure Famous and iconic Theme and Water Parks in over 30 Countries: • • • • • • • • • • • • • • • • • • • •
DISNEY WORLD ORLANDO DUN’S RIVER FALLS EURODISNEY PARIS FERRARI WORLD ABU DHABI FINNAIR SKYWHEELL GARDALAND GLOBAL VILLAGE DUBAI IMG WORLDS of ADVENTURE LEGOLAND TOKYO MADAME TUSSAUDS TOKYO MARINELAND ANTIBES MIRABILANDIA OCEAN PARK HONG KONG PUTERI HARBOUR PUY DU FOU SINDIBARD UNIVERSAL STUDIOS CALIFORNIA WET’N WILD SIDNEY WARNER BROS. WORLD ABU DHABI YAS WATER WORLD ABU DHABI
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Tradeshows The most important tradeshow areas in Italy: • • • • • • • •
BARI BOLOGNA MILAN RIMINI ROME TURIN VERONA VICENZA
Some of the most important tradeshow events managed by Best Union: • • • • • • • • • • • •
CHILDREN BOOK FAIR – Bologna COSMOPROF WORLDWIDE – Bologna FIERACAVALLI – Verona LUCCA COMICS AND GAMES – Lucca MARMOMACC – Verona MOTOR SHOW – Bologna SALONE DEL GUSTO – Turin SALONE DEL LIBRO – Turin SALONE DEL MOBILE – Milan VICENZAORO – Dubai VICENZAORO – Vicenza VINITALY – Verona
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REFERENCES
REFERENCES A successful case: Expo Milano 2015 Best Union Company was ticketing and access control partner for EXPO MILANO 2015, providing ticketing and access control system, official B2C and B2B web pages, API for reseller integrations, fast queue management for pavilions, ticketing and fiscal advisory.
WEB ACTIVITIES
• • • • • • • •
22.000.000 tickets sold 750.000 Tickets sold on Website in three consecutive days 300.000 tickets sold in a single day 42 private label web sites 51 Authorized Resellers Over 5.000 B2B accounts 10 resellers integrated
ON SITE
• • • •
272.000 accesses in one day 150 point of sales on site 250 Turnstiles working simultaneously 80 handheld readers
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Previous Expos
FLORIADE VENLO 2012
Ticketing platform • 2.2 million tickets sold between online and on-site • 25 Points of sale on-site • B2B and third party website integration • All server components provided Access control system • 21 Access point
EXPO HANNOVER 2000
Ticketing platform • 18 million tickets sold
EXPO LISBONA 1998
Ticketing platform • 11 million tickets sold
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REFERENCES
BUSINESS AREAS
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TICKETING SYSTEM Best Union designs and produces all systems entirely in-house, collecting years of experience in the leisure, culture, sports, and entertainment sector, making its products a global benchmark for integrated ticketing and access control solutions. The systems, that can be installed on local servers as well as on the cloud, are constantly updated and improved based on market needs; the results are powerful and versatile products that can adapt perfectly to the needs of the largest theme parks or fairgrounds, as well as meeting the needs of smaller venues or even single attractions.
CORE FUNCTIONALITIES • • • • • • • • • •
Multilanguage Multi-venue Multi currency Different levels of clearance Accreditation system Seat Assignment Fan Cards Live Reporting Kiosks Flying POS
Handheld Scanners
B2C Mobile
Point of Sale B2C Web WEB
Flying POS Server
B2B Travel Agencies TVM (Kiosks) B2B Hotel
Web services
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TICKETING SYSTEM Access control & marketing tools ACCESS CONTROL
MARKETING TOOLS
All systems are built to be integrated with the most common access control devices on the market, as well as allowing the use of all types of media and technology: linear barcodes, two-dimensional, magnetic stripes, contact or proximity RFID chips, NFC devices, biometric readers. In addition to the devices on the Market, Best Union developed a mobile App to turn your smartphone into an access control point.
The systems offer also a wide range of features aimed especially at marketing, with the purpose of stimulating impulse purchases on all sales channels (on site POS, TVM, Web sales): • • • • • • • • •
Assisted sale process Upsell Cross-sell Suggestive Sell Quantitative promotions Promotions based on user profile Dynamic packages Rolling & Dynamic discounts Coupons & Vouchers
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Web and integrations
To counter part to all activities on site, the systems are fully integrated with online interfaces that allow you to sell via web every type of event, either B2C or B2B. All web pages are fully customizable, in terms of graphics, with the adoption of customer look&feel, and functionally to ensure a more fluid User Experience. All sales sites are responsive, multi-language and multicurrency; you will be able to manage online every type of pass, season pass, open ticket or voucher, and also integrating the sale of merchandising, food and beverages and all kinds of additional services. In addition, the B2B interface will help you manage the accounts and the relevant credit; enable specific pricelist, promotion, payment method for each user and also customize the reports, directly accessible via the web. All Best Union’s systems are strongly “web service oriented”, meaning that are optimized for integration with third-parties (CRM, ERP, F&B, et.) through a wide range of features available via API.
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TICKETING SYSTEM
TICKETING SYSTEM Additional modules FOOD & RETAIL
Managing with a single system not only the admission to the park, but also food and merchandising items, will enable you to sell the single products, combos, menus and packages, favouring upsell and optimizing the efforts.
MONEY CARD
The ticket becomes a payment method, easy to top up and always with your client. Stored value con be used to buy other tickets, upgrades, products, services, food. This feature enables also the possibility to implement the Pay per Ride concept.
RESOURCE MANAGEMENT
With this module you can handle any kind of “resource�: areas with limited capacity (rooms or shuttles), staff (tour guides, interpreters), individual tools (chairs, projectors, audio guides), etc.
CMS AND AFTER SALES
This module allows a complete management of web portal graphics and text. You can also intuitively and centrally access all the information on the ticketing system, thus managing all its after-sales and help desk activities.
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VIVATICKET NETWORK Vivaticket network offers tickets for a wide range of events, nationally and internationally, in in different markets and through multiple channels.
VIVATICKET.COM
With more than 2.8 million ticket sold per year.
MOBILE
Through responsive portals and mobile apps
VIVATICKET RETAIL
With more than 850 shop and box office
CALL CENTER & GROUPS
Managed entirely in house, with Best Union staff
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STAFFING SERVICES • Widespread presence throughout the Italian country with 12 operating offices • Over 20,000 general employees throughout Italy, with a high level of education, 80% speak at least one foreign language • More than 500 professionals coordinators • Reliability and expertise respecting both clients and workers • Over twenty years of experience managing large international events • Fast response times • UNI 10891 certifications for providing stewarding services, in sport facilities with a capacity of more than 7,500 seats, for professional soccer matches • Quality certification ISO 9001:2008 for the “Personnel Management for reception services and access control as part of events in the live events, sports and entertainment industry”
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EVENT MANAGEMENT The group, through its subsidiaries, can offer a wide range of services connected to the events management. • Concept, design and creation of shows and advertising campaigns • Concerts and Live events production and promotion • Event planning • Marketing strategy consultancy • Integrated communication • Unconventional & Guerrilla Marketing • Branding & Positioning • Technical equipment and sets
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www.bestunion.com
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sales@bestunion.com
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