Final Evaluation:
These images were to show off the latest collec1on inspired and in collabora1on with FKA Twigs. I felt they followed the crea1ng vibe from the videos and photos we have seen from the new collec1on. I wanted to con1nue with the theme of dance in the video and transferring that into an image. The shots with my model show the latest collec1on with a see more op1on linking to the Nike website and the link to that specific collec1on. The cut outs of the photoshoot with FKA gives customers a change to now shop the look. Keeping with a modern theme I cut out the figures with straight edges and included the relevant slogans for the collec1on – ‘Do you believe in more’. To further improve I would have included a snipped of the Nike FKA Twigs advert in a 10 second clip.
Final Evaluation:
Taking inspira1on from Nike’s Instagram uploads I no1ced more women of colour and different ethnici1es were modeling Nike wear, based on this I decided to scout a model of Indian origin. This shoot went par1cularly well I believe as the idea of my model being an athlete meant that it con1nued with Nike’s use of celebrity endorsement and having an inspiring figure. I also allowed me to create a response from followers with hash tags to meet the athlete – a compe11on. I also looked into adding emojis and hash tags to en1ce customers to ‘get the look’ and referencing the product code to find the image. And finally the used of the layered font was relevant and accurate to the campaign photo layouts.
Final Evaluation - For my Nike Equality shoot I wanted to continue with the theme of the campaign. This was that the images were in black and white and had no text overlaying the images except the Nike tick and the Equality. I felt that Nike has a lack of stories they post on Instagram but from the very few I had seen I felt that they weren’t very experimental with their posts. Hence I decided to create a panorama using a single image over 3 taps on the story introducing the campaign in a new and fun way. I also wanted to be true to the campaign and used models of different ethnicities: Caribbean, Polish and Estonian but also included a plus sized model in the shoot to refer back to my inspiration from instgram images of different models of different sizes.