PORTFOLIO Bethany Galley 2019
BETHANY GALLEY 2019
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Hostelworld YCN New Now User Experience
Penguin Student Design Awards Illustration
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DesignBridge Student Awards Illustration
The Favelas of Brazil Photography
USER EXPERIENCE Hostelworld YCN New Now
Hostelworld is a hostel booking platform with a global audience, attracting travellers from all over the world. For the 2018/19 YCN New Now Awards, they set the task of creating a campaign which encourages students to travel the world and stay in hostels which are booked through themselves. Hostelworld were very open about how people chose to approach this brief - whether it was a marketing campaign, changing the product experience itself or changing the way that they use technology to engage with their student audience. For this brief I decided to change the product experience by updating their current app and adding new features which will help to attract students.
NOVEMBER 2018
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USER EXPERIENCE
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USER EXPERIENCE
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USER EXPERIENCE
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ILLUSTRATION Penguin Student Design Awards
The Penguin Student Design Awards is a yearly competition which sets students the task of re-designing three different Penguin books. This year the books for the competition were Norwegian Wood by Haruki Murakami, The Establishment by Owen Jones and Wonder by R.J. Palacio. I decided to re-design both Norwegian Wood and Wonder for this competition. They are both very different books however, I felt that illustration would suit them both well and represent the stories well too. This brief was all about experimenting with different aspects of illustration such as styles, textures and colour schemes, which allowed me to design two very different book covers.
NOVEMBER 2018
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ILLUSTRATION
NORWEGIAN WOOD 129 x 198 mm Printed on 160 gsm coated paper
ILLUSTRATION
My design for this Norwegian Wood book cover represents the main character - Toru - letting go of his past and instead living in the present. This acts as a visual metaphor for the book. The colour palette and circles seen on the cover relate back to the Japanese flag as this book is set in Tokyo.
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ILLUSTRATION
‘When he hears her favourite Beatles song, Toru Watanabe recalls his first love Naoko, the girlfriend of his best friend Kizuki. Immediately he is transported back almost twenty years to his student days in Tokyo, adrift in a world of uneasy friendships, casual sex, passion, loss and desire – to a time when an impetuous young woman called Midori marched into his life and he had to choose between the future and the past. ‘Evocative, entertaining, sexy and funny; but then Murakami is one of the best writers around’ Time Out ‘Such is the exquisite, gossamer construction of Murakami’s writing that everything he chooses to describe trembles with symbolic possibility’ Guardian ‘This book is undeniably hip, full of student uprisings, free love, booze and 1960s’ pop, it’s also genuinely emotionally engaging, and describes the highs of adolescence as well as the lows’ Independent on Sunday ‘A heart-stoppingly moving story . . . Murakami is, without a doubt, one of the world’s finest novelists’ Herald
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ILLUSTRATION
WONDER 129 x 198 mm Printed on 160 gsm coated paper
ILLUSTRATION
My design for the book Wonder represents the different perspective that the main character - Auggie - sees when he puts on his astronaut helmet. The ripped paper allows for the cover to also relate back to school as this is a big element of the book.
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ILLUSTRATION
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ILLUSTRATION
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ILLUSTRATION DesignBridge Student Awards
The design agency DesignBridge runs its own worldwide student design awards every year. The brief for these awards is always very open, this year asking students to ‘win them over’ to their point of view. This allowed me to design work for a cause that I wouldn’t have normally had the chance to do. DesignBridge wanted entries to be bold, storytelling and brilliantly executed. This allowed me to illustrate a short story named ‘Sherpa - A Disposable Life’. The main aim of this short story was to educate people on the risks that the Sherpas go to when they are climbing Mt Everest. My entry tells the story of a climber and sherpa who get into trouble on Everest.
February 2019
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ILLUSTRATION
At 8848 metres, Mount Everest attracts people from all over the world. However, whereas once Everest only attracted the elite, recent years have seen aspiring summiteers climbing on Everest, with little to no experience. Climbers will now take any risk to reach the summit of the world’s highest peak, putting not just themselves at risk but also the people around them, including Sherpa guides. Over one-third of deaths on Everest have been Sherpas, leaving their families behind with little support and no income. We cannot continue putting Sherpas’ lives at risk because of climbers’ inexperience on the mountain. They have been helping climbers up Everest for almost a century, but at what cost?
Final Illustrations before Book Binding Printed on Handmade Himalayan Lokta Paper
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ILLUSTRATION
“When you have the highest, the longest, the deepest, the fastest, the strongest of anything in the world, people become obsessed.”
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PHOTOGRAPHY The Favelas of Brazil
This brief was my main project during my honours year at university. The project’s aim is to educate people from all over the world on the lives of people in the favela, may this be the older generation or the younger generation. In March 2019, I flew out to Rio de Janeiro in Brazil to curate this project. During my time in Rio I was able to visit three different favelas in the city and undertake numerous photography briefs for this project. In the end I had two outcomes for this project - Moradores da Favela and Through the Lens. These two outcomes showed the different life experiences that people in the favela have whilst also allowing me to show an insight into their lives.
March 2019
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PHOTOGRAPHY
MORADORES DA FAVELA A5 Visual Diary Printed on 160 gsm coated paper
PHOTOGRAPHY
Moradores da Favela is a visual diary of people’s lives in the largest favela in South America. When I was in Rio, I went to Rocinha and spoke to locals about their lives in the favela and what their hopes and aspirations were for the future. The final outcome allows for people to get an insight into these people’s lives and the goings on in this favela.
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PHOTOGRAPHY
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THROUGH THE LENS Broadsheet Newspaper Printed on 55 gsm newsprint
PHOTOGRAPHY
Through the lens explores the reality of being a kid in one of Rio’s many favelas. When I was in Rio I taught a photography workshop at Casa Amarela, a cultural arts centre in Morro da Providência. When I was here I handed out disposable cameras to the kids and asked them to take photos of what they thought represented the favela. Just like Morodores da Favela, this is a visual account of people’s lives in the favela - most importantly kid’s lives. This is the favela from their point of view, this is their story.
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BETHANY GALLEY 2019